tl;dr: Every Journalism Career Should Begin with NIBs
My first experience of journalism was aged 15, as a work experience assistant at my local newspaper. I spent a week in the newsroom, and for the best part of it I was bashing out ‘News In Brief’ articles – the ‘NIBs’ that nobody else wanted to write. A NIB, for the uninitiated, generally runs …
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Understanding A Journalism Portfolio With Google Analytics
One of the most common questions I receive is around how journalists can use statistics to better understand the impact of their portfolio. It makes sense – if you’ve spent time creating something, you want to know what it’s doing for you, and so often this will be a simple “how do I know how …
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Three Things All Editors Look For When Commissioning From New Writers
Years ago, when I was starting out in journalism, I attended a "getting started in freelancing" course given by the travel editor of a prominent British newspaper. Being a keen young hack, I took copious notes, scribbling down everything I thought would be useful one day, but as it happened there was only one page …
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Five steps to discover how you are perceived
Starting to build a personal brand requires some reflection on the self – thinking about and researching how people perceive you right now. Here’s a quick list of things to try: Google yourself. If you don’t appear on the front page (we’ll have to fix that), add another identifying term such as your school or …