Vikki (Carley) Davies

Content creator specialising in B2B: finance, technology, events, sustainability, healthcare and human interest.

United Kingdom

I'm an award-winning, accomplished journalist and content creator with over 20 years of writing experience. I have written for The Times, The Daily Express, Conference News and Cyber Magazine among other B2B publications.

I also work with businesses to create compelling content that drives sales and builds brands.

​The types of content I produce are:

​Blogs
News stories
In-depth features
Advertorials and product descriptions
Case studies
Press releases
Company statements
Award entries
LinkedIn posts and articles
Newsletters and customer e-magazines
White papers
In-depth industry guides
Optimised website copy
Social media posts for LinkedIn, Facebook, Twitter and Instagram.

Contact me: [email protected]

Portfolio
Worldfinance
The resale and circular economy boom

Driven by technology, consumer values and circular thinking, the global resale boom is creating powerful new opportunities for brands, investors and marketplaces - and challenging traditional ideas of consumption

Accaglobal
Key skills in fintech

In a fast-changing environment, finance professionals have to keep up to date

World Finance
06/01/2026
From passion purchase to portfolio strategy

From fine art and rare whisky to watches and wine, luxury collectibles are increasingly being treated as serious portfolio assets. While recent market corrections have exposed the sector’s volatility, long-term demand, cultural value and shifting investor behaviour are reshaping how wealth managers view passion investments

Worldfinance
The subscription economy slowdown

Once a golden ticket to growth, the subscription model is showing signs of strain. As consumers tire of mounting monthly fees, businesses face rising churn and a critical moment of reckoning. Is the golden era of recurring revenue over?

March Recruitment
AI and why people don't belong in boxes

AI is changing how we recruit - but it doesn’t always see the full picture. Great people don’t always fit neatly into algorithmic boxes.

The Change Partners
02/12/2025
Practical approaches to workplace wellbeing

Employee wellbeing has become an increasingly important focus for organisations striving to create positive and productive work environments. While some companies establish wellbeing committees to...

Headspace
10/10/2024
Breaking the Burnout Cycle

Burnout has become a pressing issue in today’s fast-paced, high-stress work environments. The World Health Organization (WHO) defines burnout as an occupational phenomenon resulting from chronic workplace stress that hasn’t been successfully managed. It manifests as emotional exhaustion, apathy, and reduced performance, leaving people feeling drained and disconnected from their work.

Joomag
Healthcare-Digital May 2024 | Page 146

Europe is facing an acute shortage of healthcare workers. From nurses to doctors, the deficit is being felt across Europe, and is posing significant challenges to the delivery of quality care. Recent research conducted by the European Commission suggests that by 2030, the demand for healthcare workers across Europe could outstrip supply by as much as 1.3 million professionals.

Joomag
Healthcare-Digital May 2024 | Page 90

Europe is facing an acute shortage of healthcare workers. From nurses to doctors, the deficit is being felt across Europe, and is posing significant challenges to the delivery of quality care. Recent research conducted by the European Commission suggests that by 2030, the demand for healthcare workers across Europe could outstrip supply by as much as 1.3 million professionals.

Joomag
Healthcare-Digital May 2024 | Page 66

Europe is facing an acute shortage of healthcare workers. From nurses to doctors, the deficit is being felt across Europe, and is posing significant challenges to the delivery of quality care. Recent research conducted by the European Commission suggests that by 2030, the demand for healthcare workers across Europe could outstrip supply by as much as 1.3 million professionals.

Joomag
Healthcare-Digital May 2024 | Page 30

Europe is facing an acute shortage of healthcare workers. From nurses to doctors, the deficit is being felt across Europe, and is posing significant challenges to the delivery of quality care. Recent research conducted by the European Commission suggests that by 2030, the demand for healthcare workers across Europe could outstrip supply by as much as 1.3 million professionals.

Joomag
Mobile Magazine May 2024 | Page 132

Since our last edition, the Mobile team has been busy, with February's Mobile World Congress providing a timely opportunity to take stock of the rapid evolution transforming the telecommunications industry. Mobile Magazine was on the ground in Barcelona.

Joomag
Mobile Magazine May 2024 | Page 120

Since our last edition, the Mobile team has been busy, with February's Mobile World Congress providing a timely opportunity to take stock of the rapid evolution transforming the telecommunications industry. Mobile Magazine was on the ground in Barcelona.

Joomag
Mobile Magazine May 2024 | Page 110

Since our last edition, the Mobile team has been busy, with February's Mobile World Congress providing a timely opportunity to take stock of the rapid evolution transforming the telecommunications industry. Mobile Magazine was on the ground in Barcelona.

Joomag
Mobile Magazine May 2024 | Page 84

Since our last edition, the Mobile team has been busy, with February's Mobile World Congress providing a timely opportunity to take stock of the rapid evolution transforming the telecommunications industry. Mobile Magazine was on the ground in Barcelona.

Joomag
Mobile Magazine May 2024 | Page 36

Since our last edition, the Mobile team has been busy, with February's Mobile World Congress providing a timely opportunity to take stock of the rapid evolution transforming the telecommunications industry. Mobile Magazine was on the ground in Barcelona.

The Change Partners
06/03/2024
Report reveals slow progress towards gender parity

A new report from professional services network Grant Thornton has highlighted the slow progress towards gender parity in senior management roles within mid-market businesses globally. The 'Women in...

Infosecurity Magazine
01/10/2022
Why Politically Motivated Cyber-Attacks Are a Threat to Democracy

The UK Labour party recently confirmed a cyber-attack on a third-party company that compromised members' data. Details remain thin, but Labour said the incident led to "a significant quantity of party data being rendered inaccessible on their systems." Sadly, this attack was far from a one-off.

Life Science Law
04/28/2022
What does globalisation mean for the legal sector in 2022? - Life Science Law

Globalisation is an established part of the modern world and provides incredible rewards for organisations in the current climate. From expanded customer bases to more revenue streams and a diverse workforce, the benefits are endless. But what does globalisation mean for the legal sector in 2022?

Iventis
COP26: Planning a Major International Summit

2021 saw two major summits take place in the UK, The recent COP26 and the G7 Summit earlier in the year. Iventis explores what's involved in planning major summits. The 2021 United Nations Climate Change Conference (COP26) took place over two weeks in November at the SEC in Glasgow.

Iventis
Creating an information legacy for major events

'Legacy' has become an increasingly important part of major events as they strive to create value long after the closing ceremony. Large global events, such as the Olympic Games or the World Cup can drive positive change for host communities and are powerful tools for creating long-lasting positive legacies for nations, regions and cities.

CityFibre
11/23/2021
Making service worthy of a Full Fibre future - CityFibre

By Elsa Chen, Chief Customer Officer, CityFibre CityFibre is investing billions to build a world-class digital infrastructure platform for the future. Achieving that is about more than just rolling out Full Fibre though. A forward-thinking, transformational approach to customer experience is pivotal and sits right at the heart of building a network that is better [...]

Keyline
Four ways Keyline is driving the green agenda

A recent survey by global management firm, Boston Consulting Group, found an overwhelming number of consumers support green supply chain initiatives. The survey also found an impressive 70% of consumers are willing to pay more for sustainable goods.

Keyline
Supporting our colleagues' wellbeing in the workplace

Natalie and Michael are long-standing members of the Travis Perkins plc family, with experience themselves as branch managers. They are familiar with the pinch points and challenges that our colleagues face on a daily basis, which we believe gives them a great understanding of our business and means they are perfectly placed to help!

Iventis
How to plan your events' transport logistics using Iventis

Planning transport logistics around any large scale event can be a headache. The intricacies of moving thousands of people around the vicinity of an event is both challenging and time-consuming and can put even the most experienced planners to the test. While communication and organisation are key, having a solid transport management plan in place is paramount.

EventEye
Your 6 virtual event questions answered

2020 changed everything for the events industry. As many countries restricted the amount and size of physical events that were able to take place in response to the unfolding pandemic, demand for virtual events increased dramatically. People, of course, still need to meet, (albeit virtually), and business is still

EventEye
How to create an 'event experience' on a digital platform

Virtual events have so many benefits. They are cheaper than physical events. They have a truly global reach. They require less time in setup and attendance. They are easy to measure and collect data. They have little to no carbon footprint and in the current climate, they are now a necessity.

EventEye
How to commercialize your virtual event

There are plenty of ways to generate revenue from live events, such as ticket sales and sponsorship, yet how do you do the same with virtual events?The events industry has seen an explosion in virtual events in 2020 due to the Coronavirus pandemic taking an astronomical blow to the live event industry, yet many

EventEye
01/12/2021
How to overcome your virtual event challenges

Virtual events have been a great tool for helping us keep in touch in 2020 and there is no doubt they are here to stay. They have provided a solid platform for businesses across the globe to continue to do business, when many weren't even able to leave their homes.

EventEye
02/05/2021
How to market your virtual event

With the COVID-19 pandemic continuing to affect the live events industry it's clear to see that virtual events are showing no sign of waning. In fact, many organisers we've spoken to have said they will continue to run virtual events when live events return.

EventEye
03/22/2021
How to organise a virtual event on different time zones

One of the great benefits of virtual events is the opportunity for globally dispersed groups of people to meet, share and collaborate. They ensure people can continue to meet and do business wherever they are in the world, making them less expensive than physical events, easier to measure and more flexible.

EventEye
02/12/2021
Why virtual events are here to stay

Virtual events are not a new concept.The Eventeye team has been working with event organisers on their virtual events since before the COVID-19 pandemic struck, yet what the experience has taught us is that virtual events are now an important part of the event mix.

IDS Media
10/28/2021
Hand Sanitising: Forming A New Habit | IDS Media

It can take anywhere from 18 to 254 days for a person to form a new habit, according to a study published in the European Journal of Social Psychology. With the current pandemic changing the way the world lives and operates at the current time, it's interesting to see how many habits we've all changed or adopted in a relatively short amount of time.

IDS Media
10/07/2021
How Big Brands Are Tackling Hand Hygiene | IDS Media

Good hand hygiene is an important part of the response to the COVID-19 pandemic and many big brands are launching products aimed to further engage people with handwashing in the current climate. Apple has recently launched a new function to its digital Apple Watch which detects hand washing using motion and the sound of running water.

IDS Media
10/19/2021
Health Messaging in GP surgeries | IDS Media

Have you ever suffered embarrassing symptoms that have put you off seeking medical advice? You're not alone. A recent BUPA survey found that one fifth of UK adults, around 6.6 million people, have put off seeing their doctor because of 'embarrassing' cancer symptoms. The survey found the 'embarrassment factor' was responsible for delays of around two months on average between noticing symptoms and contacting a health care professional.

IDS Media
11/17/2021
Benefits of Print & Digital Content Today | IDS Media

In the last 10 years there has been a monumental change in the way we consume information. The explosion of digital devices means we are more switched on than ever before and all the information we need is with us at the touch of a button.

IDS Media
11/29/2021
Changing Marketing Tactics in 2020 | IDS Media

Marketing budgets have been adjusted and scrutinised during the COVID pandemic for the same reasons all brands tighten their belts during changing times. In the main, most organisations have seen a downturn in sales, yet are battling to stay relevant and front of mind in-line with people's changing behaviour.

IDS Media
12/01/2021
Europe's Hand Sanitising Statistics | IDS Media

A recent report into the European hand sanitising market says it is expected to be worth over £706m by 2027, growing over 38% in just 7 years. The figure is no surprise considering that we are currently living in one of the worst pandemics of our time.

RCP Events
#EarthDay: 5 ways RCP is helping to minimise its impact on the environment

Today is #EarthDay. A day of action to change human behaviour and create global, national and policy change in the fight for a clean environment and to tackle climate change. The RCP London Events is constantly striving to minimise our impact on the environment and coming up with innovative ways of doing so.

RCP Events
Supporting Physicians for Africa with plant-based catering options

There is a shortage of well-trained doctors in Africa. According to the most recent research from the World Health Organisation (WHO), the sub-Saharan African (SSA) population has around one doctor per 5,000 people. This compares to the EU average of 19.5 doctors per 5,000 people.

Iventis
Closing the Gender Gap in Technology

There is a distinct lack of women working in technology and despite national conversations about gender diversity in this booming sector, women continue to be underrepresented. According to PricewaterhouseCoopers research of over 2,000 A-Level and university students, the gender gap in technology starts at school and carries on through every stage of women's lives.

IDS Media
11/12/2021
COVID-19 Impact on Digital OOH Advertising | IDS Media

For over 100 years out of home advertising (OOH) has shaped our behaviour. From the large billboards and signs on the side of the road to the posters at bus stops and on the side of buses, as we go about our day we are bombarded with marketing messages telling us why we should drink Coca Cola or where to buy the latest pair of trainers.

Event Industry News
10/17/2019
Giant iTab launches customer experience centre for corporate and agency event professionals -...

Giant iTab, an event technology and digital solutions company providing giant touchscreens, tablets and smartphones for enhanced digital engagement, has launched a customer experience centre for corporate and agency event professionals. The centre has been designed as a learning and collaboration zone and features a range of giant smartphones for corporates and agencies to interact...

Event Industry News
09/03/2020
Giant iTab launches the World's first Hybrid Sanitiser Smartphone for events - Event Industry News

Event technology and digital solutions provider Giant iTab has launched the world's first Hybrid Sanitiser Smartphone to keep event goers safe during the pandemic. Based on its award-winning smartphone solutions, the new kit has added health and safety features including auto hand-sanitiser and a visitor temperature reader plus analytics to show how they were used...

Event Industry News
05/13/2019
Catering for sustainability: a venue view - Event Industry News

By Natacha Allen, head of sales and marketing at the Royal College of Physicians Meetings & Events Healthy, sustainable food is an important part of the event offering today. Delegates food expectations have increased, and event planners need to be seen to be operating sustainably. Food has always been a key element of our offering...

Event Industry News
02/13/2020
RCP recycles coffee grounds into eco-friendly fire logs for use in its pizza ovens - Event...

The Royal College of Physicians Meetings & Events and its caterer CH&Co have partnered with bio-bean, the world's largest recycler of spent coffee grounds, to transform its 3,500 kg of waste coffee grounds a year into sustainable bio-products. The venue's coffee grounds, which formerly went into the RCP's food waste and were processed by anaerobic...

Event Industry News
03/10/2020
Sustainable Venue Spotlight: The RCP reduces carbon footprint by 30% - Event Industry News

The Royal College of Physicians (RCP) is the first and only royal college to achieve The Carbon Trust Standard which is the world's leading independent certification of an organisation's achievements in reducing environmental impact. The 500-year-old London venue, which houses an award-winning conference and events centre, reduced its total carbon footprint by 30% in the...

Event Industry News
02/04/2020
Guest blog: 6 mobile hacks to improve the #eventprofs life - Event Industry News

By James Grant, technical director, Noba Event Wi-Fi (pictured) For most event professionals, the working week consists of hours out of the office, in the confines of an exhibition or conference venue or travelling on public transport to said venue. Staying connected to the rest of the world while we are away is a given...

Event Industry News
11/29/2019
Guest blog: Will the events industry benefit from Wi-Fi 6? - Event Industry News

By Gary Exall, director, noba Event Wi-Fi In the world of Wi-Fi, there is a next-generation wireless standard upon us. Wi-Fi 6 still connects you to the internet yet has a bunch of additional technologies such as lower battery consumption in Wi-Fi 6 devices, higher data rates with peak Gigabit speeds and increased capacity with...

Conference-news
Better together

Mark Jones, CEO & Founder of Giant iTab on how being part of an association in times of crisis pays dividends. The Covid-19 pandemic has had a major impact on the events industry across the world. As a supplier of event tech solutions to trade shows it hit our traditional business hard.