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Tracy Gilpin

SEO Content Writer

Location icon South Africa

Words have to work harder these days than ever before. Get the marketing content right but neglect SEO and your words are all dressed up with nowhere to go. SEO content production is about strategic use of keywords, and that's not all.

I optimize your content using tactical SEO that is natural and easy to read. As an accomplished writer, I help you to close the deal with quality copy that allows your customers to solve a problem or empowers them with information about your unique product or service. The aim is quality leads, the goal is customer loyalty.

No aspect of SEO marketing content writing is just a job to me. It is a quest, a joy, a journey of discovery.

I am passionate about integrity and determination. Always in search of the best way to communicate the magical space that exists between customers’ needs and interests, and your unique brand expertise and value. Until I have found this, my work is not done.

Portfolio

SEO BLOGS

AVON
06/04/2019
How to Balance Work and Life

We don't need to be told the importance of "balance": we're constantly told to balance our budgets, eat a balanced diet, balance time spent with our partners, our family and friends. These are the small, contained stories of our lives. But what about the bigger picture: that huge concept of a healthy work/life balance?

Clarinsusa
05/22/2019
A Guide to The Beauty and Health Benefits of Essential Oils

You've probably heard that essential oils can be fabulously beneficial to your skin and your emotional well-being. If your beauty routine is stuck in a rut or you're always on the lookout for the best ways to take care of your skin (your body's biggest and hardest-working organ), then consider introducing essential oils.

Home
Why Your Investment Portfolio Should Include London Property

Despite Brexit uncertainty, London is still one of the best cities in the world in which to buy investment property. Whether you're a first-time buyer, a homeowner wanting to up or downscale, or you're simply looking for investment property for sale , now is the time to buy property in the UK.

Secret Cape Town
04/01/2019
5 Must-See Cape Town Neighbourhoods - Secret Cape Town

Every city has a few really cool neighbourhoods that seem to have more than their fair share of history, arts and culture. As it turns out, Cape Town has more than a few. So we've put together a handful of our favourite must-see neighbourhoods in the Cape Town area.

Essec Business School
01/08/2018
Does an MBA in Finance excite your synapses?

According to Albert Einstein, "Compound interest is the eighth wonder of the world. He who understands it, earns it... he who doesn't... pays it." If things like compound interest and accelerator theory excite your synapses, then you might be a good candidate for an MBA in Finance.

Proforma Durkee
02/02/2018
4 Ways To Get Going With Digital Transformation

Digital transformation is (McKinsey&Company): Creating value at the new frontiers of the business world, creating value in the processes that execute a vision of customer experiences, and building foundational capabilities that support the entire structure. The first attempts to sell clothes online were seen as nothing short of foolishness.

Weatherly Inn
27/03/2018
Decision-making resources for a successful transition to senior living

It's a big move when it's time for a loved one to make the transition to senior living, and there are a lot of important decisions to make such as when to move and how much to spend. As you begin the process, you'll develop a host of questions you didn't even know you had.

Conkright Home Loans
02/27/2018
Buyer versus seller responsibilities when buying a home

There is little in life that is more gratifying than owning your own home. Now that you've found your dream home, it's time to put in an offer; but before you do, make sure you know what the obligations are of both the buyer and the seller to avoid your dream of home ownership turning into a financial and legal nightmare.

Camworth
18/10/2017
Is your firewall putting your network security at risk?

As an IT professional, you'll be well aware that in the absence of a silver bullet to ward off the increasing threat of cyberattack, your firewall is the electronic gatekeeper in the titanic battle to keep your network off limits to cybercriminals. Nobody is safe. Certainly not Equifax, one of the biggest U.S.

Innervision
16/12/2017
4 Strategies For Turning Your Lease Portfolio Into A Profit Driver

This article gives you four important strategies to help you avoid costly disasters by increasing the effectiveness of lease administration in your company and shows you where to look for hidden savings you might have missed in all the mess and confusion.

eBOOKS

Proforma Durkee USA
05/01/2018
The Future of Corporate Branding

This digital transformation has led to a seismic shift in how we buy, sell, and manage our resources online. An online company store adapts your branded merchandise experience to the latest technology,taking the pain and hassle out of corporate branding, and allowing you to join the global eCommerce market that’s set to reach $4 trillion by 2020.

Weatherly Inn USA
05/01/2018
Your Guide to Finding the Right Senior Living for Your Loved One

Finding the right senior living for your loved ones to call home is often an extensive process, but that doesn’t mean it has to feel insurmountable. We’ve been helping families transition into this new stage of life for almost 30 years, so we’ve created a simple guide that will help you start the conversation.

Thermal Intelligence
10/03/2017
Green Building Solutions That Drive Project Performance

Global construction is facing colossal challenges in the form of new technologies, changing construction methods, and constantly shifting local contexts. But a number of exciting building trends are helping the industry to meet these difficulties head-on; defining the present and shaping the future of our built environment. Here’s what to look out for in the coming year—as well as the potential benefits to your business of embracing the latest in green building innovation.

WEB COPY

Plustrac
PlusTrac | Home

PlusTrac™ is the world's leading AED program management solution to keep you in compliance, properly supported at all times, and ready for a rescue.

ARTICLES

FunkyKit
01/22/2019
How VR is Transforming the Future of Aviation Training

VR flight simulators make pilot training more affordable than traditional pilot training and they can make aviation safer and decrease Air Force spend. Virtual Reality (VR) flight simulations have been around for a long time, but now the technology's being used for more than gaming.

GSB Business Review Online
11/06/2015
Back to BEE basics - GSB Business Review Online

Businessman, presidential advisor and chair of the GSB Advisory Board, Sandile Zungu is on a mission to find the lost heart of Black Economic Empowerment. Amendments to Broad-Based Black Economic Empowerment (B-BBEE) legislation, which came into effect this May, have continued to generate heated debate.

Bizcommunity
05/19/2015
How to harness information overload for innovation

Thanks to rapid advances in technology, business today is confronted with a mountain of data, but this does not make it any easier for leaders to know what to do. Knowing how to use information for business innovation comes down to leaders' ability to think strategically, plan and act.

Bizcommunity
Strategy and responsiveness key to growing SA wine industry in difficult times

For wine business professionals in South Africa - the eighth biggest wine producer in the world - potential yields have never been as great, nor the pitfalls as plenty. Researcher and Insight Analyst, Q.D. Truong, in the 2012 Global AgriVestment report, says that investors should be aware of two developing trends in the industry that may have drastic effects on the future of wine.

TESTIMONIALS

The Media Image (London), Paul Melis - SEO Content Lead
Testimonial

Tracy is without a doubt our most dependable, talented and professional freelance writer. She delivers a consistently high quality of work, always on time (often ahead of deadline), and is always willing to take on work at short notice. During the time that she’s been writing for us at TMI, she has time and again proved herself as an invaluable resource and a pleasant person to work with. She’s also extraordinarily versatile: I’ve commissioned pieces on everything from make-up trends, to...

Rothko Design, Marketing & Communications, Jane Notten (Director)
Testimonial

“Tracy is a rare being amongst freelance writers in that she is able to engage with difficult and complex subjects and render them accessible to a wider audience. She is also always reliable and proactive in her work. She has worked with rothko as one of our first-line freelancers for the past 2 years and has always been a pleasure to work with.”

Jackie Lagus Communications, Jackie Lagus
Testimonial

“From the first time I met Tracy I was struck by her steadfast, determined work ethic, combined with a calm, professional demeanour. These are fundamentally important traits to have as a writer, as they speak to the methodical, hard work necessary to complete any project – be it below-the-line marketing copy or a work of fiction. As a professional writer myself, I am inspired by Tracy’s strong character and integrity.”

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