Tracy Gilpin

Content Writer: Digital & Traditional

Location icon South Africa

Like the succulent plant, I am a low-maintenance resource—adding oxygen to content and brightening brand landscapes with copy that focuses customers’ attention and influences them to act no matter what the climate.

My experience is exceptional in the four phases needed to wring every last bit of value from copy—technical ability and a strategic mindset, creative flair that touches hearts and influences minds, placing copy so customers can find you, and being willing to constantly learn, adjust and adapt. The outcome? You exceed content objectives within budget, and I get to make a living doing what I’m crazy about. I hope we can meet soon.



International Association of Money Transfer Networks
How Remittances Improve Social Wellbeing in Developing Nations

The numbers around the worldwide flow of formal remittances are remarkable. Stakeholders rely on these numbers to inform policies and decision making. Their aim; to create an environment for cross-border payments that is safe, stable and efficient. But to see the full face of remittances, we must look at the impact on the social welfare of diaspora receivers and givers.

Air Charter Service USA
Global Airline Closure and Flight Cancelation Updates

The COVID-19 global pandemic has seriously disrupted the airline industry, with most governments issuing advisories or outright travel bans to restrict the spread of the virus. As governments and healthcare officials work tirelessly to stem the tide of the coronavirus, we have gathered the latest information about global airline flight cancelations, suspended services, and the resumption of postponed flights.

Early Predictions for the 2020 NHL Draft - BetMGM

While the NHL draft 2020 is still months away, it's never too soon to get ahead on predicting the top NHL players that are draft prospects. However, before getting into NHL predictions it's important that you understand everything about the NHL draft.

Gamification and the microlearning feedback loop

Learning and development professionals know that getting employees to commit to on-the-job learning is a challenge. Gamification – using gaming design, elements and mechanisms to maximise enjoyment and engagement in learning – is the best device in the L&D toolkit. Key to the gamification of learning is microlearning feedback. Data-driven, instant feedback clarifies goals, drives motivation and enriches the learning experience. The result? A more proficient and engaged workforce with a...

Clarins USA
The Ultimate Men's Skin Care Guide for Clear and Smooth Skin

A simple men's skin care regimen is crucial if you want to head off any problems before they set in. Making sure you aren't lumped with blemishes, lines, and ingrown hairs, is as easy as picking a few men's care products and getting into a routine.

Air Charter Service USA
Backstage On Ed Force One

Iron Maiden has owned the heavy metal music scene since the 1970s. Original rockers, music renegades and too cool for cool, Iron Maiden’s choice of tour plane for their Book of Souls Tour was every bit as badass as the British Metal icons themselves. Take a tour backstage with Iron Maiden on Ed Force One – the Boeing 747 jet plane and metal band that turned out to be a match made in heaven.

How to Balance Work and Life

We don't need to be told the importance of "balance": we're constantly told to balance our budgets, eat a balanced diet, balance time spent with our partners, our family and friends. These are the small, contained stories of our lives. But what about the bigger picture: that huge concept of a healthy work/life balance?

Full Fabric
6 Digital Marketing Strategies In Higher Education

At the top of the list of challenges facing higher education in 2019 is Brexit. Universities are uncertain of the status of their continued participation in exchange programs like ERASMUS and are research funding is also likely to be affect - universities received £500 million every year in EU research funding from 2007 to 2013.

Air Charter Service USA
The Rising Popularity of Private Jet Charter

It's no different in the private jet charter space. Renting a private jet is becoming more about lifestyle and less about money as luxury private jets take to the skies more often with each year that goes by. The reason?

Grosvenor Blog
Staying entertained at casinos without gambling - Grosvenor Blog

Why would anyone go to a casino and not want to gamble? There are a few reasons. You might have used up your bankroll or fancy seeing what other things your favourite gambling spot has to offer. The good news is there's plenty to do.

Strawberry Star Group
Why Your Investment Portfolio Should Include London Property

Despite Brexit uncertainty, London is still one of the best cities in the world in which to buy investment property. Whether you're a first-time buyer, a homeowner wanting to up or downscale, or you're simply looking for investment property for sale , now is the time to buy property in the UK.

Clarins USA
A Guide to The Beauty and Health Benefits of Essential Oils

You've probably heard that essential oils can be fabulously beneficial to your skin and your emotional well-being. If your beauty routine is stuck in a rut or you're always on the lookout for the best ways to take care of your skin (your body's biggest and hardest-working organ), then consider introducing essential oils.

Secret Cape Town
5 Must-See Cape Town Neighbourhoods - Secret Cape Town

Every city has a few really cool neighbourhoods that seem to have more than their fair share of history, arts and culture. As it turns out, Cape Town has more than a few. So we've put together a handful of our favourite must-see neighbourhoods in the Cape Town area.

Essec Business School
Does an MBA in Finance excite your synapses?

According to Albert Einstein, "Compound interest is the eighth wonder of the world. He who understands it, earns it... he who doesn't... pays it." If things like compound interest and accelerator theory excite your synapses, then you might be a good candidate for an MBA in Finance.

Proforma Durkee
4 Ways To Get Going With Digital Transformation

Digital transformation is (McKinsey&Company): Creating value at the new frontiers of the business world, creating value in the processes that execute a vision of customer experiences, and building foundational capabilities that support the entire structure. The first attempts to sell clothes online were seen as nothing short of foolishness.

Weatherly Inn
Decision-making resources for a successful transition to senior living

It's a big move when it's time for a loved one to make the transition to senior living, and there are a lot of important decisions to make such as when to move and how much to spend. As you begin the process, you'll develop a host of questions you didn't even know you had.

Conkright Home Loans
Buyer versus seller responsibilities when buying a home

There is little in life that is more gratifying than owning your own home. Now that you've found your dream home, it's time to put in an offer; but before you do, make sure you know what the obligations are of both the buyer and the seller to avoid your dream of home ownership turning into a financial and legal nightmare.

Is your firewall putting your network security at risk?

As an IT professional, you'll be well aware that in the absence of a silver bullet to ward off the increasing threat of cyberattack, your firewall is the electronic gatekeeper in the titanic battle to keep your network off limits to cybercriminals. Nobody is safe. Certainly not Equifax, one of the biggest U.S.

4 Strategies For Turning Your Lease Portfolio Into A Profit Driver

This article gives you four important strategies to help you avoid costly disasters by increasing the effectiveness of lease administration in your company and shows you where to look for hidden savings you might have missed in all the mess and confusion.


Proforma Durkee USA
The Future of Corporate Branding

This digital transformation has led to a seismic shift in how we buy, sell, and manage our resources online. An online company store adapts your branded merchandise experience to the latest technology,taking the pain and hassle out of corporate branding, and allowing you to join the global eCommerce market that’s set to reach $4 trillion by 2020.

Weatherly Inn USA
Your Guide to Finding the Right Senior Living for Your Loved One

Finding the right senior living for your loved ones to call home is often an extensive process, but that doesn’t mean it has to feel insurmountable. We’ve been helping families transition into this new stage of life for almost 30 years, so we’ve created a simple guide that will help you start the conversation.

Thermal Intelligence
Green Building Solutions That Drive Project Performance

Global construction is facing colossal challenges in the form of new technologies, changing construction methods, and constantly shifting local contexts. But a number of exciting building trends are helping the industry to meet these difficulties head-on; defining the present and shaping the future of our built environment. Here’s what to look out for in the coming year—as well as the potential benefits to your business of embracing the latest in green building innovation.


Clarins USA
Hair Care

Your hair care concerns are as important to you as skin care. After all, your scalp structure is essentially the same as your skin's. Clarins now applies advanced skin care expertise to the scalp and hair-­­from lengths to tips-in a 4-step essentials hair care routine that shampoos, detangles, nourishes and beautifies.

Air Charter Service USA
Private Jet & Helicopter Hire

Global leader in providing private jet & helicopter charters across UK & worldwide. Over 10,000 charters per year, enquire online or call today, available 24/7.

Bath & Body Products - Best Prices & Top Quality by AVON

We carve out time to prepare healthy meals and hit the gym, but we don’t always put in time to prevent rough skin and wrinkles from the neck down. Make your shower or bath a spa experience that’s good for the body and the mind.

PlusTrac | Home

PlusTrac™ is the world's leading AED program management solution to keep you in compliance, properly supported at all times, and ready for a rescue.


How VR is Transforming the Future of Aviation Training

VR flight simulators make pilot training more affordable than traditional pilot training and they can make aviation safer and decrease Air Force spend. Virtual Reality (VR) flight simulations have been around for a long time, but now the technology's being used for more than gaming.

GSB Business Review Online
Back to BEE basics - GSB Business Review Online

Businessman, presidential advisor and chair of the GSB Advisory Board, Sandile Zungu is on a mission to find the lost heart of Black Economic Empowerment. Amendments to Broad-Based Black Economic Empowerment (B-BBEE) legislation, which came into effect this May, have continued to generate heated debate.

How to harness information overload for innovation

Thanks to rapid advances in technology, business today is confronted with a mountain of data, but this does not make it any easier for leaders to know what to do. Knowing how to use information for business innovation comes down to leaders' ability to think strategically, plan and act.

Strategy and responsiveness key to growing SA wine industry in difficult times

For wine business professionals in South Africa - the eighth biggest wine producer in the world - potential yields have never been as great, nor the pitfalls as plenty. Researcher and Insight Analyst, Q.D. Truong, in the 2012 Global AgriVestment report, says that investors should be aware of two developing trends in the industry that may have drastic effects on the future of wine.


The Media Image (London), Paul Melis - SEO Content Lead

Tracy is without a doubt our most dependable, talented and professional freelance writer. She delivers a consistently high quality of work, always on time (often ahead of deadline), and is always willing to take on work at short notice. During the time that she’s been writing for us at TMI, she has time and again proved herself as an invaluable resource and a pleasant person to work with. She’s also extraordinarily versatile: I’ve commissioned pieces on everything from make-up trends, to...

Rothko Design, Marketing & Communications, Jane Notten (Director)

“Tracy is a rare being amongst freelance writers in that she is able to engage with difficult and complex subjects and render them accessible to a wider audience. She is also always reliable and proactive in her work. She has worked with rothko as one of our first-line freelancers for the past 2 years and has always been a pleasure to work with.”

Jackie Lagus Communications, Jackie Lagus

“From the first time I met Tracy I was struck by her steadfast, determined work ethic, combined with a calm, professional demeanour. These are fundamentally important traits to have as a writer, as they speak to the methodical, hard work necessary to complete any project – be it below-the-line marketing copy or a work of fiction. As a professional writer myself, I am inspired by Tracy’s strong character and integrity.”

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