Tracy Gilpin

Content Writer: Digital / Traditional / Journalism

South Africa

Like the succulent plant, I am a low-maintenance resource—adding oxygen to content and brightening brand landscapes with copy that focuses customers’ attention and influences them to act no matter what the climate.

My experience is exceptional in the four phases needed to wring every last bit of value from copy—technical ability and a strategic mindset, creative flair that touches hearts and influences minds, placing copy so customers can find you, and being willing to constantly learn, adjust and adapt. The outcome? You exceed content objectives within budget, and I get to make a living doing what I’m crazy about. I hope we can meet soon.

Portfolio

SEO BLOGS

TOA Global Outsourced Accounting
11/24/2022
Bookkeeping Trends for 2023 | TOA Global

The ancient profession of bookkeeping is undergoing a quiet revolution. Many of the changes are coming from within the accounting industry, while others connect with a wider set of socioeconomics. Either way, change is quickly approaching us.

Ab² Institute of Accounting
How to become a bookkeeper | Ab2 Institute of Accounting

If you enjoy working with numbers and have an eye for detail, bookkeeping can offer you a career that will see you take on meaningful roles crucial to the effective running and success of every enterprise. Bookkeeping jobs also pay well and give you opportunities to work on-site or remotely.

Mukuru
04/19/2021
A Simple Solution to the Risk of Paying Workers in Cash

Do you have employees from Zimbabwe, Malawi, Lesotho, Mozambique or any other African country and want to pay their salaries electronically to reduce your risk and hassle of paying wages in cash? Read about the Mukuru Card that allows you to pay your employees' salaries from the comfort of your home or office.

Air Charter Service USA
04/06/2020
How close are we to electric planes?

ENQUIRE NOW Following the signing of the Paris Climate Accords in 2016 - which aims to achieve net-zero carbon emissions by 2050 - investment and innovation in electric-powered technology has ramped up, and now we're just a few short years away from electric aircraft flying paying passengers around the world.

Air Charter Service USA
03/31/2020
Global Airline Closure and Flight Cancelation Updates

The COVID-19 global pandemic has seriously disrupted the airline industry, with most governments issuing advisories or outright travel bans to restrict the spread of the virus. As governments and healthcare officials work tirelessly to stem the tide of the coronavirus, we have gathered the latest information about global airline flight cancelations, suspended services, and the resumption of postponed flights.

BetMGM
01/11/2020
Early Predictions for the 2020 NHL Draft - BetMGM

While the NHL draft 2020 is still months away, it's never too soon to get ahead on predicting the top NHL players that are draft prospects. However, before getting into NHL predictions it's important that you understand everything about the NHL draft.

PLAYA
10/10/2019
Gamification and the microlearning feedback loop

Learning and development professionals know that getting employees to commit to on-the-job learning is a challenge. Gamification – using gaming design, elements and mechanisms to maximise enjoyment and engagement in learning – is the best device in the L&D toolkit. Key to the gamification of learning is microlearning feedback. Data-driven, instant feedback clarifies goals, drives motivation and enriches the learning experience. The result? A more proficient and engaged workforce with a...

Clarins USA
07/09/2019
The Ultimate Men's Skin Care Guide for Clear and Smooth Skin

A simple men's skin care regimen is crucial if you want to head off any problems before they set in. Making sure you aren't lumped with blemishes, lines, and ingrown hairs, is as easy as picking a few men's care products and getting into a routine.

Air Charter Service USA
07/12/2016
Backstage On Ed Force One

Iron Maiden has owned the heavy metal music scene since the 1970s. Original rockers, music renegades and too cool for cool, Iron Maiden’s choice of tour plane for their Book of Souls Tour was every bit as badass as the British Metal icons themselves. Take a tour backstage with Iron Maiden on Ed Force One – the Boeing 747 jet plane and metal band that turned out to be a match made in heaven.

Full Fabric
6 Digital Marketing Strategies In Higher Education

At the top of the list of challenges facing higher education in 2019 is Brexit. Universities are uncertain of the status of their continued participation in exchange programs like ERASMUS and are research funding is also likely to be affect - universities received £500 million every year in EU research funding from 2007 to 2013.

Grosvenor Blog
11/20/2020
A Complete History of Gambling and Betting throughout the World - Grosvenor blog

Gambling through the ages is a fascinating glimpse into the stories of cultures and civilisations. Bringing fortune to ordinary folk while disrespecting kings, it is the fickle nature of chance and the hope of a favourable spin that has hooked us for millennia. We look back at the history of betting.

Air Charter Service USA
05/27/2019
The Rising Popularity of Private Jet Charter

It's no different in the private jet charter space. Renting a private jet is becoming more about lifestyle and less about money as luxury private jets take to the skies more often with each year that goes by. The reason?

Clarins USA
05/22/2019
A Guide to The Beauty and Health Benefits of Essential Oils

You've probably heard that essential oils can be fabulously beneficial to your skin and your emotional well-being. If your beauty routine is stuck in a rut or you're always on the lookout for the best ways to take care of your skin (your body's biggest and hardest-working organ), then consider introducing essential oils.

Secret Cape Town
04/01/2019
5 Must-See Cape Town Neighbourhoods - Secret Cape Town

Every city has a few really cool neighbourhoods that seem to have more than their fair share of history, arts and culture. As it turns out, Cape Town has more than a few. So we've put together a handful of our favourite must-see neighbourhoods in the Cape Town area.

Essec Business School
01/08/2018
Does an MBA in Finance excite your synapses?

According to Albert Einstein, "Compound interest is the eighth wonder of the world. He who understands it, earns it... he who doesn't... pays it." If things like compound interest and accelerator theory excite your synapses, then you might be a good candidate for an MBA in Finance.

Proforma Durkee
02/02/2018
4 Ways To Get Going With Digital Transformation

Digital transformation is (McKinsey&Company): Creating value at the new frontiers of the business world, creating value in the processes that execute a vision of customer experiences, and building foundational capabilities that support the entire structure. The first attempts to sell clothes online were seen as nothing short of foolishness.

Weatherly Inn
27/03/2018
Decision-making resources for a successful transition to senior living

It's a big move when it's time for a loved one to make the transition to senior living, and there are a lot of important decisions to make such as when to move and how much to spend. As you begin the process, you'll develop a host of questions you didn't even know you had.

eBOOKS

Monthly internal publication
01/04/2022
Mukuru Staff Magazine

Interactive staff magazine concepts and content produced for global fintech company Mukuru.

Proforma Durkee USA
05/01/2018
The Future of Corporate Branding

This digital transformation has led to a seismic shift in how we buy, sell, and manage our resources online. An online company store adapts your branded merchandise experience to the latest technology,taking the pain and hassle out of corporate branding, and allowing you to join the global eCommerce market that’s set to reach $4 trillion by 2020.

Weatherly Inn USA
05/01/2018
Your Guide to Finding the Right Senior Living for Your Loved One

Finding the right senior living for your loved ones to call home is often an extensive process, but that doesn’t mean it has to feel insurmountable. We’ve been helping families transition into this new stage of life for almost 30 years, so we’ve created a simple guide that will help you start the conversation.

Thermal Intelligence
10/03/2017
Green Building Solutions That Drive Project Performance

Global construction is facing colossal challenges in the form of new technologies, changing construction methods, and constantly shifting local contexts. But a number of exciting building trends are helping the industry to meet these difficulties head-on; defining the present and shaping the future of our built environment. Here’s what to look out for in the coming year—as well as the potential benefits to your business of embracing the latest in green building innovation.

WEB COPY

TOA Global Outsourced Accounting
Highly-skilled, Australian-trained, outsourced accountants available

The SMSF Foundations course provides a core understanding of the superannuation laws and the regulatory requirements that apply to SMSFs. This enables team members to build a strong foundation that will allow them to successfully undertake the role of an SMSF accountant.

Ab² Institute of Accounting
Software | Ab² Institute of Accounting

Accounting Software Courses Upskill with top international and Australian accounting tech Ask a question View all our courses Let's talk tech Gain technical expertise in sought-after accounting software, making your performance infinitely more effective and efficient. Fast-track your career with an accredited certification in MYOB, QuickBooks, Xero or MS Excel....

Clarins USA
Hair Care

Your hair care concerns are as important to you as skin care. After all, your scalp structure is essentially the same as your skin's. Clarins now applies advanced skin care expertise to the scalp and hair-­­from lengths to tips-in a 4-step essentials hair care routine that shampoos, detangles, nourishes and beautifies.

Air Charter Service USA
Private Jet & Helicopter Hire

Global leader in providing private jet & helicopter charters across UK & worldwide. Over 10,000 charters per year, enquire online or call today, available 24/7.

Mukuru
The Mukuru Story | Mukuru

Mukuru enables our customers to move money around the world. We use the latest mobile and web-based technologies to deliver the safest and most efficient experience possible. But that's just half the story. To really understand us, you need to know the why behind all we do.

AVON
Bath & Body Products - Best Prices & Top Quality by AVON

We carve out time to prepare healthy meals and hit the gym, but we don’t always put in time to prevent rough skin and wrinkles from the neck down. Make your shower or bath a spa experience that’s good for the body and the mind.

TekkieUni - Coding for Kids
Online Computer Coding Courses for Kids | Tekkie Uni

At Tekkie Uni, we teach coding to children through various online coding courses, each focusing on different aspects of this exciting world. By engaging in fun packed team exercises, children will develop apps, design games and even build their first virtual robot!

Plustrac
PlusTrac | Home

PlusTrac™ is the world's leading AED program management solution to keep you in compliance, properly supported at all times, and ready for a rescue.

ARTICLES

Hubble Studios
04/26/2022
Overcoming Barriers to Digital Learning - Hubble Studios

The scale of digital learning challenges that the academic sector is facing, means the need to do things differently is greater than ever. Rethinking and redesigning online learning provides ways to overcome these complex challenges to foster meaningful interaction and deliver quality content to learners.

Mukuru
04/12/2021
Mukuru Partners with Global Payment Network Thunes

A new partnership with global payment network Thunes will initially extend Mukuru's reach in Nigeria followed by a rapid rollout to other corridors such as DRC, Ethiopia, Senegal and India. Thunes' global network connects mobile wallet providers, banks, fintech companies, payment platforms and money transfer operators, allowing them to process cross-border payments in a cheaper, faster, more transparent and secure way.

International Association of Money Transfer Networks
07/24/2020
How Remittances Improve Social Wellbeing in Developing Nations

The numbers around the worldwide flow of formal remittances are remarkable. Stakeholders rely on these numbers to inform policies and decision making. Their aim; to create an environment for cross-border payments that is safe, stable and efficient. But to see the full face of remittances, we must look at the impact on the social welfare of diaspora receivers and givers.

FunkyKit
01/22/2019
How VR is Transforming the Future of Aviation Training

VR flight simulators make pilot training more affordable than traditional pilot training and they can make aviation safer and decrease Air Force spend. Virtual Reality (VR) flight simulations have been around for a long time, but now the technology's being used for more than gaming.

GSB Business Review Online
11/06/2015
Back to BEE basics - GSB Business Review Online

Businessman, presidential advisor and chair of the GSB Advisory Board, Sandile Zungu is on a mission to find the lost heart of Black Economic Empowerment. Amendments to Broad-Based Black Economic Empowerment (B-BBEE) legislation, which came into effect this May, have continued to generate heated debate.

Bizcommunity
05/19/2015
How to harness information overload for innovation

Thanks to rapid advances in technology, business today is confronted with a mountain of data, but this does not make it any easier for leaders to know what to do. Knowing how to use information for business innovation comes down to leaders' ability to think strategically, plan and act.

Bizcommunity
Strategy and responsiveness key to growing SA wine industry in difficult times

For wine business professionals in South Africa - the eighth biggest wine producer in the world - potential yields have never been as great, nor the pitfalls as plenty. Researcher and Insight Analyst, Q.D. Truong, in the 2012 Global AgriVestment report, says that investors should be aware of two developing trends in the industry that may have drastic effects on the future of wine.

PRESS RELEASES

Mukuru
04/30/2021
Mukuru Wins Most Innovative Online Remittance App in Global Brands Awards

GLOBAL BRANDS AWARDS announced that Mukuru has been awarded first place in the Most Innovative Online Remittance App - South Africa, 2021. The aim of the awards is to honour companies that have performed extraordinarily well in their field, and to create global awareness around the significance of exceptional service delivery.

Mukuru
04/09/2021
Mukuru Makes 2021 Cross-Border Payments 100 List

Mukuru features this year in the 100 most important cross-border payment companies in the world. The Cross-Border Payments 100 List is published annually by global financial data company, FXC Intelligence, which tracks more than 14,000 players in the space to find the 100 businesses that are the cream of the crop.

CapeTalk
This rare 'werewolf' cat was found in the Company Gardens in Cape Town

The world's rarest kitten, a Lykoi or Werewolf Cat, has been rescued by the Tears Animal Rescue Feral Cat Project The world's rarest kitten - a Lykoi or Werewolf Cat - has been rescued from The Company's Garden in Cape Town by Tears Animal Rescue Feral Cat Project staff and volunteers.

LANDING PAGES

SHORT COPY

AVON
Best Mosquito Repellent & Anti-Itch Spray For You & The Family by AVON

Discover AVON's best insect repellent for you and the family. From lotions that protect against mosquitoes that may carry the Zika virus to deet-free bug sprays with SPF to convenient travel-friendly wipes, find the perfect solution for any exposed situation. Don't forget to try out our treatment for itchy bug bites!

TEARS Animal Rescue
01/09/2016
Branded Merchandise

Original slogans for TEARS Animal Rescue branded T-shirts

Clarinsusa
09/05/2019
Friends & Family

Clarins knows that life is always better with family and true friends. So we're treating our Clarins Friends and Family to beauty gifts of the highest-quality at the lowest prices. Our sitewide Friends & Family Sale is on its way!

NOVELS & BOOKS

Amazon
Novelist and author

I am the author of a non-fiction book, six novels and dozens of works of short fiction published internationally.

Amazon
Schatten der Lüge

2nd German translation in the Marks & Lambrecht Series: The Slave Tree

TESTIMONIALS

The Media Image (London), Paul Melis - SEO Content Lead
Testimonial

Tracy is without a doubt our most dependable, talented and professional freelance writer. She delivers a consistently high quality of work, always on time (often ahead of deadline), and is always willing to take on work at short notice. During the time that she’s been writing for us at TMI, she has time and again proved herself as an invaluable resource and a pleasant person to work with. She’s also extraordinarily versatile: I’ve commissioned pieces on everything from make-up trends, to...

Rothko Design, Marketing & Communications, Jane Notten (Director)
Testimonial

“Tracy is a rare being amongst freelance writers in that she is able to engage with difficult and complex subjects and render them accessible to a wider audience. She is also always reliable and proactive in her work. She has worked with rothko as one of our first-line freelancers for the past 2 years and has always been a pleasure to work with.”

Jackie Lagus Communications, Jackie Lagus
Testimonial

“From the first time I met Tracy I was struck by her steadfast, determined work ethic, combined with a calm, professional demeanour. These are fundamentally important traits to have as a writer, as they speak to the methodical, hard work necessary to complete any project – be it below-the-line marketing copy or a work of fiction. As a professional writer myself, I am inspired by Tracy’s strong character and integrity.”