Proposals & Product Positioning
I’ve always been a writer. From keeping a journal as a kid to working my way through college, my aim was to make a living doing what I was most passionate about. Fortunately, it’s worked out.
Telling the stories of what makes businesses and their customers successful is what I continue to do best—in a creative and captivating manner, and in all ways digital, social, mobile and print.
And these days, I have as much fun and passion in doing it as ever.
Proposals & Product Positioning
City of Charlotte, NC, civil and site engineering services
Messaging guidelines for Interactive’s product suite
Winning proposal, $39M Ivy Tech campus capital improvements, architecture and engineering
All Things Social, Electronic, and on the Web
LinkedIn: editorial calendar, summaries of highlighted projects, content adjustments based on analytics.
Regular blog contributor and ghost writer for other bloggers. Virtually any topic, any industry, and any blogging schedule..
One of literally hundreds of blasts I’ve written to promote whitepapers, webinars, tradeshows, sales and promotional events, etc., etc.
The campaigns: North America webinar series and regional sales events. The promo deliverable: this eBook, distributed upon event registration.
A detailed Practical Guide in eBook form for busy decision makers. That’s why all the key details are in a “quick read” format.
For a new workforce management product launch. I wrote the content in conjunction with the product manager and solutions marketing manager.
www.structurepoint.com. Content creator and editor for company profile, Services pages and profiled projects.
www.global-plastics.com. Content refresh for entire site. Nuts & bolts, nothing fancy, just what the client and their customers wanted.
www.b-l-n.com. Content creator and editor for Services pages and profiled projects for all BLN divisions.
The Executive Level
Topics: technology and business processes. Editorial calendar: eight guides per year. Most downloaded assets on Interactive’s website. Author + editor for other contributing writers.
Annual study conducted by research firm Actionable Research, Inc. and coordinated across Interactive’s global markets. Results were measured year over year.
Among a library of 100+ whitepapers, I authored many and was editor for all papers. For those created with industry analysts and subject matter experts, I was editorial coordinator.
PureCloud Collaborate, 2-sided brochure and ordering information
Solutions for the Insurance Industry, 4-page brochure
The success story of B&H Foto & Electronics Corporation (“Foto” is not a typo, BTW)
Articles and Media
One in a series of monthly columns. I was both the author and editorial calendar coordinator.
In this case, an in-depth article written for and published by an online channel marketing partner.
Nashville, Indiana – After three years of planning, coordinating agencies, securing funding, and…
Newsletter used for external promotions in Interactive's domestic and global markets. Note the column setup allowing global offices to add their own articles of interest.
Succeeding at Customer Engagement: 7 Game Changers and Stories from the Companies Who Use Them; written for Interactive’s VP of Client Success. (Sorry, no PDF available, only print.)
For delivery of Interactive’s software CDs. Packaging for 30 different products, content for each one had to make it past the corporate attorneys for accuracy and trademark info.