E-commerce Creative Concepts | Team Manila Lifestyle
Rosan Reodica is a published Creative Writer and an Account Manager in the Advertising and Creative Event Industry with 9 years of work experience.
- 100 Most Influential Filipinos in the Gulf 2016
- Published Author, The Practicing Misis Cookbook
- Idea Initiator, Fridge Art Initiative 2018-2019
A Bachelor's Degree holder of Clothing Technology, she started her career in the Philippines as an E-commerce Specialist for a streetwear and graphic design studio before moving to Dubai to seek valuable depths. This start in her work life established the trajectory of her career path.
Her mantra, learned from years of involvement in the arts and culture sect, is not the ubiquitous "balance" of work and life - rather, the achievement of work and life "harmony" which is a delicate but beneficial practice.
She weaves constant personal creative projects into her work life and vice versa to make sure that her skills and passion are not compartmentalized, bringing value to both aspects of life.
E-commerce Creative Concepts | Team Manila Lifestyle
Conceptualized an Online Exclusive collaboration bringing together two "rival" streetwear brands in the Philippines. Nick Automatic partners with Team Manila to produce this six-piece t-shirt collection. The idea is that each brand will produce one art direction per design using its iconic elements adapting to the look of the other.
Creative concept for an Online Exclusives collection with a very unlikely collaboration. Streetwear brand and a Senator? Why not? A collection based on jokes and "pick-up" lines thrown by the late Philippine Senator Miriam Defensor-Santiago, the t-shirt line was a hit even among the streetwear crowd.
CREATIVE CONCEPT GENERATION: The concept stemmed from the need of Filipino streetwear clothing Team Manila to answer to the millennials who want more than just macho ego printed on their shirts. The men who make up Macho Manila are creatives in different fields who are talk backed up by intellect. Their famous lines were printed on simple black shirts for the first collection and its success translated to a second serving for the online shop's fans.
Feature article on the second collection of Macho Manila, where a creative pool of men made up of directors, writers and comedians were tapped to re-collaborate with Team Manila and have their wit and humor printed on simple black shirts. The collection was a hit for women too!
"There is no love, there are only proofs of love." - Pierre Reverdy, French Poet I am a Practicing Mrs. and I choose to create Edible love (A parody cookbook for millennial practicing "housewives")
Event Collateral - Offline & Online
Flier, invites, ads and manual / Sample works
Wrote and aligned video captions for post-art fair online material.
Created copy for newsletter and e-invites for a retail pop-up.
Photo Booth Word Decals for Taste of Dubai - Food Delivery App
Creative Storytelling Campaigns
A full campaign proposal for an Emirati social enterprise enabling people with determination - to re-tell the brand story, create visual support and carry over to brand activations
Design concept and sample copywriting collaboration for the Instagram content of a dessert and bakeshop soft launch in Dubai, UAE
Pick your mains. Whatever it is, there will always be a plate of cucumber and rocca...
"Art does not start out as a business. Art starts out as a conversation of different minded individuals..."
Fridge Art Initiative - Dubai
A personal project conceptualized with the husband and friends: a group of volunteer artists splattering heART on select fridges across DXB for Ramadan Sharing Fridges - Dubai
More than 40 local artists have transformed Dubai's sharing fridges | Art, The Ramadan sharing fridge initiative is in full swing and now it's been given a visual boost with over 40 local creatives transforming the fridges into works of art.
You may have heard of the charitable community project Ramadan Sharing Fridges DXB. This season it is back and better than ever for Ramadan 2018, with a special creative collaboration and an artistic celebration for the Holy Month.
Vision and talent combined creates something admirable and worthwhile. And at a special time such as the Ramadan in the UAE, Filipino artists have found a way to share their talents in promoting the spirit of goodwill, tolerance, and charity, among residents in the country.
Wrote a brief to introduce the the agency's team beyond their industry terms.
Wrote a creative business-development approach focusing on the Brand Story from idea churning.
Tucked neatly in the heart of DIFC, one level up in a residential building, Dinamico Restaurant, upon entering it, would give you that homey vibe with its warm lights, small space, open kitchen and an outdoor area one would imagine poetry nights, barbecues and music nights for.
Skills Muna Bago Feels By Rosan Katlea Reodica "Wow, diet ka?" a line that teeters on encouragement, disbelief and insult, second in ranking to "Tumaba/pumayat ka ah!"
The night before, I had to choose between three sets of OOTD's before settling for a thrifted off-shoulder lace top and black stretch gauchos with normcore kitten heels. It's brunch, isn't it?
"Grown-up versions of childhood favorites are always a party in the tum-tum" Looking for a fast, sweet, fruity and crunchy treat to match the summer heat? Practising Misis Rosan Katlea Reodica shares a simple recipe that won't take you away from winning at your life! #illustradomagazine #taasnoofilipino
Nestled quietly in Bur Dubai, SpiceKlub is a new player in the Indian cuisine foodie scene. For someone who's a fan of the soul food of South Asia, all I have experienced of the food from this region are two extremes - thali eateries where you must line up, and proper fine dining on spiced grills paired with gourmet curries.
Surely, the quickest way to home is through a hot bowl of edible love reminiscent of a Sunday family dinner or that one time during college when you woke up to mom's lunch of comfort food to cure your hangover. The following recipe is a one pot long distance call to my hometown Cavite.
Rosan Katlea Reodica a.k.a 'Practicing Misis' answers what's good with Fumé Eatery. She lists down the "yays" and "nays" of the posh restaurant nestled in Pier 7 at the Dubai Marina. So what's her favorite thing about the restaurant? Find out more here: #illustradolife #taasnoofilipino
Learn to cook Chicken Oatscaldo with The Practicing Misis - Dubai-based Rosan Katlea Redioca. She says - "My cooking aims to be tipid. You don't need fancy equipment and a lot of time.
By Rosan Katlea-Reodica If you want to travel the world by taste, go to Shores Brunch. Shores is a nondescript hotel restaurant in Ramada Plaza, JBR. Thick heavy tables and chairs filled the space, with a couple of cool grannies on one side, fresh from the beach ladies on the other, a sprinkle of couples both young and old on opposite ends and the teasing buffet spread on the far corner.
Microwedding | Personal | Creative Concept
A millennial couple on a budget just wanting to 'be married' instead of to 'get married' - a tiny celebration of their big love. See a glimpse of the writer's own direction and styling.