My Political Foccacia Went Viral
Rosan Reodica is a published Creative Writer and an Account Manager in the Advertising and Creative Event Industry with 9 years of work experience.
- 100 Most Influential Filipinos in the Gulf 2016
- Published Author, The Practicing Misis Cookbook
- Idea Initiator, Fridge Art Initiative 2018-2019
A Bachelor's Degree holder of Clothing Technology, she started her career in the Philippines as an E-commerce Specialist for a streetwear and graphic design studio before moving to Dubai to seek valuable depths. This start in her work life established the trajectory of her career path.
Her mantra, learned from years of involvement in the arts and culture sect, is not the ubiquitous "balance" of work and life - rather, the achievement of work and life "harmony" which is a delicate but beneficial practice.
She weaves constant personal creative projects into her work life and vice versa to make sure that her skills and passion are not compartmentalized, bringing value to both aspects of life.
My Political Foccacia Went Viral
Decades later, faced with an authoritarian government, Filipinos are reclaiming these words. Maybe a little literally? Like this Junk Terror Bill focaccia by home cook and author @rosankatlea
The Philippines' Anti-Terror Bill has caused an uproar. With just President Rodrigo Duterte's signature needed to make it law, residents are doing what they can to push back. The controversial bill will allow the government to charge its critics as terrorists and, according to human rights activists, was made to diminish freedom of speech.
"Here’s one woke focaccia. 🌿 Rosan Katlea Reodica - Juan celebrates her daughter’s 11th month with fresh bread that says #JunkTerrorBill."
Let's Talk Softly About the Hard Things
From gender reveal parties - pink is for girls & blue is for boys to adulthood where men are expected to be tough and women are stereotyped to be moody and so much more! As we close of #InternationalWomensMonth and #breakthebias, let's talk about unboxing ourselves from the roles society & culture has drilled in us as women and men. Come break free with us.
How is the pursuit of wellness making you well? Or is it just making you fall into a trap of 'That Girl' aesthetics and putting up a certain image? Hey, no judgements here. It's really tricky to find the wellness that fits you well but it's also an exciting journey to find your balance.
Most successful, most popular, most liked, best... etc. the fancy titles of the world don't hurt, in fact they're awesome too! But what if you see yourself live an average life? Is that a blemish to your personality? What if you're plain old vanilla and choose to be at peace with it?
Brand Manifesto
A wordplay on homesick. Art direction: luggage tags, boarding passes.
Carry the world on your shoulders, survive AND thrive.
Upcoming t-shirt brand storytelling using the concept of home, rooting & community.
Upcoming t-shirt brand storytelling using the concept of home, rooting & community.
Nas Daily Scriptwriting Hackathon Entries (Top 25)
Brief: Write a 3-minute script for Kyle Macdonald - the man who traded a red paperclip for a house. (I was selected among 2,500 applicants to join Nas Daily's storytelling team. I made it to the top 25. Unfortunately, I was not selected for the Top 2 to be hired. But, I believe in my writing and in the fact that opportunities are everywhere for me to tell stories. Give me chance, please. Read my work. Thank you!)
Brief: Write a 380-word creative script on nuclear energy.
Brief: Write a 1 minute video on Lark software. (I was selected among 2,500 applicants to join Nas Daily's storytelling team. I made it to the top 25. Unfortunately, I was not selected for the Top 2 to be hired. But, I believe in my writing and in the fact that opportunities are everywhere for me to tell stories. Give me chance, please. Read my work. Thank you!)
Short-Form Content Writing
Covid-19 pandemic has taken a toll on all industries. Worldwide. Understand that your struggle is valid and millions of people share this crisis with you.
You can still be employed in a job and be your own boss at the same time. Get over your pride and admit that extra income apart from your salary is practical and essential especially during this pandemic.
In today's job search climate, it is essential to stand out from the rest. Your CV gets you through the door, but how you sell yourself will get you a seat at the table.
Word-Count-Powered Content Writing
Social Media Copy - Beauty Writing
Client-approved, unpublished social media captions | 1 month calendar
Social Media Copy - Books Writing
StreetWear: Senator Anecdotes & Macho Men
Creative concept for an Online Exclusives collection with a very unlikely collaboration. Streetwear brand and a Senator? Why not? A collection based on jokes and "pick-up" lines thrown by the late Philippine Senator Miriam Defensor-Santiago, the t-shirt line was a hit even among the streetwear crowd.
Sen. Miriam Pick-Up Lines Shirts are Out! "Ang love, parang ketchup - matamis pero maraming nakikisawsaw." When in Manila, who are you wearing? You have probably heard her whet everyone's mind with satire, wit, and sarcasm. Senator Miriam Defensor Santiago is indeed, a very...
Feature article on the second collection of Macho Manila, where a creative pool of men made up of directors, writers and comedians were tapped to re-collaborate with Team Manila and have their wit and humor printed on simple black shirts. The collection was a hit for women too!
CREATIVE CONCEPT GENERATION: The concept stemmed from the need of Filipino streetwear clothing Team Manila to answer to the millennials who want more than just macho ego printed on their shirts. The men who make up Macho Manila are creatives in different fields who are talk backed up by intellect. Their famous lines were printed on simple black shirts for the first collection and its success translated to a second serving for the online shop's fans.
Conceptualized an Online Exclusive collaboration bringing together two "rival" streetwear brands in the Philippines. Nick Automatic partners with Team Manila to produce this six-piece t-shirt collection. The idea is that each brand will produce one art direction per design using its iconic elements adapting to the look of the other.
I just wanted to learn how to cook, then I published a parody, prose cookbook!
"There is no love, there are only proofs of love." - Pierre Reverdy, French Poet I am a Practicing Mrs. and I choose to create Edible love (A parody cookbook for millennial practicing "housewives")
Event Collateral - Offline & Online
Flier, invites, ads and manual / Sample works
Created copy for newsletter and e-invites for a retail pop-up.
Photo Booth Word Decals for Taste of Dubai - Food Delivery App
Creative Storytelling Campaigns
A full campaign proposal for an Emirati social enterprise enabling people with determination - to re-tell the brand story, create visual support and carry over to brand activations
Design concept and sample copywriting collaboration for the Instagram content of a dessert and bakeshop soft launch in Dubai, UAE
Pick your mains. Whatever it is, there will always be a plate of cucumber and rocca...
"Art does not start out as a business. Art starts out as a conversation of different minded individuals..."
Another creative & a do-good campaign: Spearheading the Fridge Art Initiative - Dubai
A personal project conceptualized with the husband and friends: a group of volunteer artists splattering heART on select fridges across DXB for Ramadan Sharing Fridges - Dubai
More than 40 local artists have transformed Dubai's sharing fridges | Art, The Ramadan sharing fridge initiative is in full swing and now it's been given a visual boost with over 40 local creatives transforming the fridges into works of art.
You may have heard of the charitable community project Ramadan Sharing Fridges DXB. This season it is back and better than ever for Ramadan 2018, with a special creative collaboration and an artistic celebration for the Holy Month.
Vision and talent combined creates something admirable and worthwhile. And at a special time such as the Ramadan in the UAE, Filipino artists have found a way to share their talents in promoting the spirit of goodwill, tolerance, and charity, among residents in the country.
Website Content
Wrote a brief to introduce the the agency's team beyond their industry terms.
Wrote a creative business-development approach focusing on the Brand Story from idea churning.
Food Writing
Tucked neatly in the heart of DIFC, one level up in a residential building, Dinamico Restaurant, upon entering it, would give you that homey vibe with its warm lights, small space, open kitchen and an outdoor area one would imagine poetry nights, barbecues and music nights for.
Skills Muna Bago Feels By Rosan Katlea Reodica "Wow, diet ka?" a line that teeters on encouragement, disbelief and insult, second in ranking to "Tumaba/pumayat ka ah!"
The night before, I had to choose between three sets of OOTD's before settling for a thrifted off-shoulder lace top and black stretch gauchos with normcore kitten heels. It's brunch, isn't it?
"Grown-up versions of childhood favorites are always a party in the tum-tum" Looking for a fast, sweet, fruity and crunchy treat to match the summer heat? Practising Misis Rosan Katlea Reodica shares a simple recipe that won't take you away from winning at your life! #illustradomagazine #taasnoofilipino
Nestled quietly in Bur Dubai, SpiceKlub is a new player in the Indian cuisine foodie scene. For someone who's a fan of the soul food of South Asia, all I have experienced of the food from this region are two extremes - thali eateries where you must line up, and proper fine dining on spiced grills paired with gourmet curries.
Surely, the quickest way to home is through a hot bowl of edible love reminiscent of a Sunday family dinner or that one time during college when you woke up to mom's lunch of comfort food to cure your hangover. The following recipe is a one pot long distance call to my hometown Cavite.
Rosan Katlea Reodica a.k.a 'Practicing Misis' answers what's good with Fumé Eatery. She lists down the "yays" and "nays" of the posh restaurant nestled in Pier 7 at the Dubai Marina. So what's her favorite thing about the restaurant? Find out more here: #illustradolife #taasnoofilipino
Learn to cook Chicken Oatscaldo with The Practicing Misis - Dubai-based Rosan Katlea Redioca. She says - "My cooking aims to be tipid. You don't need fancy equipment and a lot of time.
By Rosan Katlea-Reodica If you want to travel the world by taste, go to Shores Brunch. Shores is a nondescript hotel restaurant in Ramada Plaza, JBR. Thick heavy tables and chairs filled the space, with a couple of cool grannies on one side, fresh from the beach ladies on the other, a sprinkle of couples both young and old on opposite ends and the teasing buffet spread on the far corner.
Get to know the life behind the writer! | Personal | Creative Concept
A millennial couple on a budget just wanting to 'be married' instead of to 'get married' - a tiny celebration of their big love. See a glimpse of the writer's own direction and styling.
Rosan Katlea Reodica Writer, Cookbook Author It took about ten years of courage and practice for Rosan Reodica to finally realize that she was great at writing, and that she wanted to pursue it in some way.