Kempinski Hotels traditionally offers luxury hospitality, but it realized there was a market gap in Chinese accommodations. With only five-star luxury or two-star dreariness to choose from, business travelers had limited hotel options. Kempinski seized the opportunity, selected Beijing as its first location, and engaged Landor to innovate a three-star offering designed to meet business guests' ever-changing needs.
How do you acknowledge trending social media events while promoting your brand at the same time? If you're talking about the death of beloved music icons like Prince (who died 21 April) or David Bowie (who passed away 10 January), the rule is simple-you don't.
Ghostwritten by Robin Lapid
NEW YORK (16 March 2016) - Global branding firm Landor has helped launch a new, contemporary fast-casual restaurant called Holler & Dash ™, showcasing a biscuit-inspired menu with an emphasis on Southern comfort food with modern flair. The first location opened in Homewood, Alabama on March 15.
After spending a year with Marks & Spencer helping develop a retail strategy to energize its food, fashion, and home goods departments, Landor's next step was to find new opportunities for the brand to stand out. While M&S has long been committed to the environment, its efforts weren't being recognized.
At the beginning of the global recession, Citroën's management team sought to address the brand's declining sales. Although consumers still purchased Citroën cars for their features and benefits, the brand itself had little or no impact on buying decisions. Together, Landor and Citroën embarked on a seven-year journey to increase sales, bolster brand strength, and empower Citroën to seize new opportunities.
MOUNTAIN VIEW, CA (16 December 2014) - Landor, a global brand consulting and design firm, today announced its partnership with Intuit to develop a new visual identity and brand strategy for Mint, the award-winning personal financial management website and mobile application that allows customers to take better action with their money.
MetroBank Group formed in the wake of the 2008 recession, investing $250 million to save 12 Chicago-area community banks from going under. Twelve were quickly consolidated into five with the ultimate goal of operating as one bank under a single brand.
The Britpop poster boys of the '90s mount a bicoastal comeback on American shores in support of their first album in 12 years.