Robin Marie Lapid

Editor, Writer, and Storyteller

United States

I started my career as a journalist and have sharpened myself into a Swiss Army knife of storytelling, from interviewing bands to writing case studies for a legendary branding and design firm, to breaking down tech products so anyone can understand them. I believe that everyone has a compelling story to tell, and I can help you tell it.

Portfolio

Learning Content Edited for Salesforce

Arts and Lifestyle Writing

Independent Review Crew
Independent Review Crew | Ghosts & The Sisters Gibb

The Science Behind Science Fiction with the Gibbs SistersChapter 510OaklandJan. 20, 2024 It's a rainy Saturday afternoon, and Shawnee Gibbs is telling me a real-life ghost story. Years ago, she said, she visited her aunt's...

Independent Review Crew
Independent Review Crew | Toru Sugita Transmits

Toru Sugita Transmission GalleryOaklandJan. 20, 2024 Is there a moment when a memory of a place changes color in the mind's eye? When I conjure images of one of my childhood homes-in a working-class town...

RIFF Magazine
10/17/2022
Arctic Monkeys downshift on retro-tinged concept LP 'The Car' | Review

If you're one of those Arctic Monkeys fans who headbanged in the early aughts to "I Bet You Look Good on the Dancefloor," you might be disappointed in the band's latest album. With their seventh studio longplayer, the Brit rockers leave behind the straightforward rock from their early years to indulge in the esoteric soundscapes they first explored in 2018's space-age-themed Tranquility Base Hotel & Casino .

RIFF Magazine
09/25/2022
Flume and Fatboy Slim give Portola Festival its groove on Day 1

SAN FRANCISCO - The inaugural Portola Festival brought dance vibes old and new to Pier 80, nestled amid old shipyards in a once mostly abandoned and now-burgeoning neighborhood just downwind of Chase Center. An industrial vibe for a burgeoning festival sounds about right-Portola had plenty of hiccups on Day 1.

Case Studies for Landor

Landor
M&S Shwopping | Case study | Landor & Fitch

After spending a year with Marks & Spencer helping develop a retail strategy to energize its food, fashion, and home goods departments, Landor's next step was to find new opportunities for the brand to stand out. While M&S has long been committed to the environment, its efforts weren't being recognized.