United States
I love content. I groove on strategy. I've made it happen from concept to taxonomy for:
Apple, Oprah, Philips Healthcare, Martha Stewart, Real Simple, IBM, AARP, Weight Watchers, Starbucks, Style.com, Epicurious, and, in spades, Unstuck.
Here, you'll find a sampling of my work — written word, product concepts and execution, video, and newsletters.
Challenge me. The possibilities are endless.
Client samples
Executive editor of 10-year report on how the science of The Jefferson Project informs protection of Lake George, serving as a model for other freshwater bodies.
Created content for physical installation of 21 innovations from the UAE, plus guide booklet for docents
Created all content for stadium tour workbook, working directly with WW and Oprah.
Thought leadership on the importance of clinical confidence through the lens of COVID-19 pandemic, followed by lead-generation content.
Created to build awareness of bronchiectasis, primarily among the public and secondarily among physicians.
Written for an internal compendium aimed at employee provocation.
Case studies
A case study of building a brand from scratch
Case study in carrying a voice across platforms
Video samples
Co-scripted the LGA's annual theme video used for education, awareness, and fundraising.
Produced man-on-the-street video for Unstuck Advice blog.
Wrote script for Weight Watchers January 2017 ad campaign as part of client engagement. Commercial proved highly effective for member retention.
One of 50 animated videos in The Essentials series, developed as premium content for WW
Unstuck blog posts & worksheets
Five of the many worksheets created to accompany Unstuck blog posts: Creativity tip sheet; How to start playing positive politics; Motivation boosters; Obstacle-busters; Purpose practice sheet.
A call to action to employ more patience in our lives, including why and how.
A very popular listicle with the Unstuck audience.
By setting expectations and offering comfort-building approaches, introverts can learn to participate successfully in one of business's most trying practices.
A deeper examination of the Tunnel Visionary archetype, one of 11 ways we can get stuck.
A practical look at how accountability enhances relationships, including why and how.
How anyone can tap their creativity, based on interviews with the creative leadership at SYPartners.
Three approaches to build empathy for yourself and others.
The story of Shaka Senghor, who spent 19 years in prison, where he taught himself to release negativity and become a mentor for at-risk youth.
Magazine writing
First-person essay for quarterly newsstand publication from Centennial Media.
Wrote the cover article/workbook for O's February 2017 issue based on the content of the Unstuck app.
Round up article of U.S. spas frequented by celebrities for magazine published for women of color.
This written-for-retailers piece focused on the opportunity for growing olive sales at specialty food stores.
Part of Salon.com's series of profiles designed to celebrate leaders before they leave this life.
Wrote five stories for front-of-book column called "Know it all," designed to help women in their 20's navigate life's practicalities.
Unstuck products—digital & print
Created voice and content for groundbreaking personal development app with 1 million downloads from App Store. Winner of two Webby Awards.
Conceived and created four best-selling card decks: Stop Your Negative Thinking, Conjure Your Creativity, Stop Your Procrastination, Boost Your Productivity.
Conceived and created multimedia web app (video, audio, quizzes, text, PDFs).
Conceived and created multimedia web app (video, audio, quizzes, text, PDFs).
Repurposed Unstuck Advice blog content into printed workbook; wrote introductions and ecommerce copy. Initial run sold out in three months.
Ecommerce & promo copy
Downloadable PDF used for audience acquisition campaigns.
Affiliate-sale round up of self-development workbooks.
Press release for Unstuck Life Courses.
Ecommerce copywriting for seasonal merchandise on Style.com's shop.