Nancy Hawley

Content- and product-development leader and creator

United States

I love content. I groove on strategy. I've made it happen from concept to taxonomy for:

Apple, Oprah, Philips Healthcare, Martha Stewart, Real Simple, IBM, AARP, Weight Watchers, Starbucks,, Epicurious, and, in spades, Unstuck.

Here, you'll find a sampling of my work — written word, product concepts and execution, video, and newsletters.

Challenge me. The possibilities are endless.


Client samples

Expo 2020 Dubai
Dreamers who do

Created content for physical installation of 21 innovations from the UAE, plus guide booklet for docents

Undisclosed client publication
The technology of hope

Written for an internal compendium aimed at employee provocation.

Case studies

Video samples

Weight Watchers
Weight Watchers Oprah TV ad

Wrote script for Weight Watchers January 2017 ad campaign as part of client engagement. Commercial proved highly effective for member retention.

Unstuck blog posts & worksheets

Unstuck worksheets

Five of the many worksheets created to accompany Unstuck blog posts: Creativity tip sheet; How to start playing positive politics; Motivation boosters; Obstacle-busters; Purpose practice sheet.

25 ways to make networking less dreadful

By setting expectations and offering comfort-building approaches, introverts can learn to participate successfully in one of business's most trying practices.

Magazine writing

The Mindfulness Journal
A recipe for calm

First-person essay for quarterly newsstand publication from Centennial Media.

Honey magaazine
Spa struck

Round up article of U.S. spas frequented by celebrities for magazine published for women of color.

Mademoiselle magazine
Know it all columns

Wrote five stories for front-of-book column called "Know it all," designed to help women in their 20's navigate life's practicalities.

Unstuck products—digital & print

Unstuck app for iPad and web

Created voice and content for groundbreaking personal development app with 1 million downloads from App Store. Winner of two Webby Awards.

Unstuck Shop
Unstuck Tip Cards

Conceived and created four best-selling card decks: Stop Your Negative Thinking, Conjure Your Creativity, Stop Your Procrastination, Boost Your Productivity.

Ecommerce & promo copy
Summer hit list

Ecommerce copywriting for seasonal merchandise on's shop.
Working it

Ecommerce copywriting for fashion merchandise on's shop.