Nancy hawley intranet 2

Nancy Hawley

Content- and product-development leader and creator

Location icon United States

I love content. I groove on strategy. I've made it happen from concept to taxonomy for:

Apple, Oprah, Martha Stewart, Real Simple, IBM, AARP, Weight Watchers, Starbucks,, Epicurious, and, in spades, Unstuck.

Here, you'll find a sampling of my work — written word, product concepts and execution, video, and newsletters.

Challenge me. The possibilities are endless.


Unstuck blog posts & worksheets

Unstuck worksheets

Five of the many worksheets created to accompany Unstuck blog posts: Creativity tip sheet; How to start playing positive politics; Motivation boosters; Obstacle-busters; Purpose practice sheet.

25 ways to make networking less dreadful

By setting expectations and offering comfort-building approaches, introverts can learn to participate successfully in one of business's most trying practices.

Magazine, digital, and client writing

My Notebook

“My Notebook,” part of Starbucks' racial-bias training materials for May 29, 2018, is a private tool for employees to self-reflect on behavior and the realities of bias in society.

Honey magaazine
Spa struck

Round up article of U.S. spas frequented by celebrities for magazine published for women of color.

Mademoiselle magazine
Know it all columns

Wrote five stories for front-of-book column called "Know it all," designed to help women in their 20's navigate life's practicalities.

Unstuck products—digital & print

Unstuck Shop
Unstuck Tip Cards

Conceived and created four best-selling card decks: Stop Your Negative Thinking, Conjure Your Creativity, Stop Your Procrastination, Boost Your Productivity.

Weekly Unstuck Advice newsletter

Of the hundreds of newsletters I created for Unstuck, this one scored highest in both open and click-through rates.

Unstuck app for iPad and web

Created voice and content for groundbreaking personal development app with 1 million downloads from App Store. Winner of two Webby Awards.

Ecommerce & promo copy
Summer hit list

Ecommerce copywriting for seasonal merchandise on's shop.
Working it

Ecommerce copywriting for fashion merchandise on's shop.

Video samples

Weight Watchers
Weight Watchers Oprah TV ad

Wrote script for Weight Watchers January 2017 ad campaign as part of client engagement. Commercial proved highly effective for member retention. website relaunch

Real Simple
Website promotion in magazine

A visual introduction of the new website for Real Simple readers, who received full access to the site with their subscription.

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