Nancy Hawley

Content- and product-development leader and creator

United States

I love content. I groove on strategy. I've made it happen from concept to taxonomy for:

Apple, Oprah, Philips Healthcare, Martha Stewart, Real Simple, IBM, AARP, Weight Watchers, Starbucks, Style.com, Epicurious, and, in spades, Unstuck.

Here, you'll find a sampling of my work — written word, product concepts and execution, video, and newsletters.

Challenge me. The possibilities are endless.

Portfolio

Client samples

Expo 2020 Dubai
12/15/2021
Dreamers who do

Created content for physical installation of 21 innovations from the UAE, plus guide booklet for docents

Undisclosed client publication
09/30/2019
The technology of hope

Written for an internal compendium aimed at employee provocation.

Case studies

Video samples

Weight Watchers
12/22/2016
Weight Watchers Oprah TV ad

Wrote script for Weight Watchers January 2017 ad campaign as part of client engagement. Commercial proved highly effective for member retention.

Unstuck blog posts & worksheets

Unstuck
08/01/2017
Unstuck worksheets

Five of the many worksheets created to accompany Unstuck blog posts: Creativity tip sheet; How to start playing positive politics; Motivation boosters; Obstacle-busters; Purpose practice sheet.

Unstuck
11/10/2015
25 ways to make networking less dreadful

By setting expectations and offering comfort-building approaches, introverts can learn to participate successfully in one of business's most trying practices.

Magazine writing

The Mindfulness Journal
05/15/2020
A recipe for calm

First-person essay for quarterly newsstand publication from Centennial Media.

Honey magaazine
09/02/2002
Spa struck

Round up article of U.S. spas frequented by celebrities for magazine published for women of color.

Mademoiselle magazine
08/03/1998
Know it all columns

Wrote five stories for front-of-book column called "Know it all," designed to help women in their 20's navigate life's practicalities.

Unstuck products—digital & print

Unstuck
12/03/2012
Unstuck app for iPad and web

Created voice and content for groundbreaking personal development app with 1 million downloads from App Store. Winner of two Webby Awards.

Unstuck Shop
11/17/2014
Unstuck Tip Cards

Conceived and created four best-selling card decks: Stop Your Negative Thinking, Conjure Your Creativity, Stop Your Procrastination, Boost Your Productivity.

Ecommerce & promo copy

Style.com
05/22/2001
Summer hit list

Ecommerce copywriting for seasonal merchandise on Style.com's shop.

Style.com
03/01/2001
Working it

Ecommerce copywriting for fashion merchandise on Style.com's shop.