Laurence P. Maloney

Writer, Editor, Marketing Professional

Location icon United States of America

My experience in writing: video scripts and storyboards, Facebook and Twitter social media posts, brochures, training materials and weekly promotional supplements. I've written everything from long-form web and print feature articles to greeting cards and interviews with executives. I've supervised a creative team of six and given speeches before 400 people. I am a proud Fighting Illini English major and always root for my business school alma mater, the DePaul Blue Demons.

The Messenger Newsletter
Who Was St. Patrick?

Relevance of St. Patrick's Day worldwide, and a brief history of the saint.

US Foods Sales Promotion
President's Cup Brochure

Promotion of Sydney, Australia trip to reward top sales performers.

US Foods promotion
Ice Cream Poster

Poster to promote US Foods' premium ice creams

US Foods
President's Cup Email

Promotion for President's Cup, a Paris trip to reward the top ten sales professionals at US Foods.

Notre Dame Hammes Bookstore 2015 catalog
Follett's Notre Dame Tradition

High-end apparel and merchandise catalog targeted to established, typically older grads.

Dorel Baby Monitor Owner's Manual
Dorel Baby Monitor

At RR Donnelley's Omega Studios I concepted and wrote this 64-page owner's manual for Canadian conglomerate Dorel.

Ace Hardware Packaging and Style Guides
Ace International

Brand creative pages and trilingual final packaging shots for Ace's Terrace and Summit brands.

National magazines
Four Seasons of Hope

Sears & Samsung Ad for Boomer Esiason's charity to benefit those with cystic fibrosis. Esiason's 25 year-old son Gunner has the disease, but is living a full and active life as a result of advancements in medicine and quality care in the years since his father created the Foundation of Hope when Gunner was a child.

Reed Elsevier's The Home Book
Climate Control

Feature delves into the challenges of building a high-end home in a northern climate, such as Connecticut/Westchester County.

Sears Sales Today magazine
And They're Off!

Editor's Message for monthly sales training magazine, which typically ran 32 to 48 pages. Sears published 8 magazines for various departments. This was for the Electronics Department magazine.

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