Laurence P. Maloney

Writer, Editor, Marketing Professional

United States of America

My experience in writing: video scripts and storyboards, Facebook and Twitter social media posts, brochures, training materials and weekly promotional supplements. I've written everything from long-form web and print feature articles to greeting cards and interviews with executives. I've supervised a creative team of six and given speeches before 400 people. I am a proud Fighting Illini English major and always root for my business school alma mater, the DePaul Blue Demons.

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Portfolio
The Messenger Newsletter
03/01/2018
Who Was St. Patrick?

Relevance of St. Patrick's Day worldwide, and a brief history of the saint.

US Foods Sales Promotion
06/01/2017
President's Cup Brochure

Promotion of Sydney, Australia trip to reward top sales performers.

US Foods promotion
03/17/2017
Ice Cream Poster

Poster to promote US Foods' premium ice creams

US Foods
06/01/2016
President's Cup Email

Promotion for President's Cup, a Paris trip to reward the top ten sales professionals at US Foods.

Notre Dame Hammes Bookstore 2015 catalog
08/01/2015
Follett's Notre Dame Tradition

High-end apparel and merchandise catalog targeted to established, typically older grads.

Dorel Baby Monitor Owner's Manual
01/18/2010
Dorel Baby Monitor

At RR Donnelley's Omega Studios I concepted and wrote this 64-page owner's manual for Canadian conglomerate Dorel.

Ace Hardware Packaging and Style Guides
2/10/2011
Ace International

Brand creative pages and trilingual final packaging shots for Ace's Terrace and Summit brands.

National magazines
2009
Four Seasons of Hope

Sears & Samsung Ad for Boomer Esiason's charity to benefit those with cystic fibrosis. Esiason's 25 year-old son Gunner has the disease, but is living a full and active life as a result of advancements in medicine and quality care in the years since his father created the Foundation of Hope when Gunner was a child.

Reed Elsevier's The Home Book
05/01/2003
Climate Control

Feature delves into the challenges of building a high-end home in a northern climate, such as Connecticut/Westchester County.

Sears Sales Today magazine
09/01/2005
And They're Off!

Editor's Message for monthly sales training magazine, which typically ran 32 to 48 pages. Sears published 8 magazines for various departments. This was for the Electronics Department magazine.