Open uri20151109 9 1kmqgbd?ixlib=rails 3.0

Lisa Farver

Versatile, Incisive and Passionate Copywriter

Location icon United States of America

Words enchant me with their power. They have since I was a little girl and I penned my first short story, a fully illustrated account of Frankenstein's childhood. I completed it with my name (and Dewey Decimal numbers) on the side, and presented it to my librarian. Minutes later I found it in the trash.
That taught me a lot about writing for different audiences, taking risks, and accepting potential rough patches.
I'm still as whimsical and optimistic as I was back then, but I've learned to funnel it into a career.

I spent five years as a travel copywriter for Groupon, growing with them as they evolved from their nascent stages and worked through new systems, styles and marketing approaches.

My content included interviews, original articles, web copy, social media posts, and videos.

I've recently branched out to write and edit SEO-driven copy for a variety of industries--from trucking companies, to textbook sellers.

I can turn around original engaging content very quickly. And I'm familiar with CMS and the AP Stylebook.

I think my former librarian would be proud.

Portfolio
Rebelliousmagazine
Pit Hair; Don't Care

A century ago, women didn't shave their armpits. Prior to the early 20th century, Edwardian fashion was de rigueur, so ladies were clothed from top to toe. Skirts were trimmed with trains, hands were cloaked in gloves, and Gibson girl hairstyles were topped in hats.

Rebelliousmagazine
Essential Brunch Tips for Vegans

Essential Brunch Tips for Vegans Brunch is big here in Chicago. It's the place where friends come to conversate, commiserate, and cope with mutual hangovers. If you're vegan, you won't be sipping on a bacon-topped Bloody Mary anytime soon, but that doesn't mean you can't dig brunch.

Rebelliousmagazine
Kinzie Chophouse: Chicago's Female-Owned Steakhouse

Kinzie Chophouse: Chicago's Female-Owned Steakhouse Let's be real: Most people think steak is a dude thing. I recently spoke with Susan Frasca, the only woman who owns a steakhouse in Chicago. She's owned it for 18 years, but people always ask her the same question: "Oh, does your husband own it with you?"

Rebelliousmagazine
Six Picks for The Top Vegan Restaurants in Chicago

Six Picks for The Top Vegan Restaurants in Chicago Chicago has more than 7,000 restaurants, and let's face it: From Kuma's Corner to the Weiner's Circle, this city caters to carnivores. When I embraced a vegan lifestyle, I was afraid I'd have nowhere to stuff myself. Boy, was I mistaken.

Groupon Grassroots
03/29/2013
Recap the Red Pen: Learning to Write Like a 12-Year-Old

By Lisa Farver Groupon's editorial team recently partnered with 826CHI, a nonprofit organization based in Chicago dedicated to supporting students ages 6 to 18 with their creative and expository writing skills, as part of an ongoing collaboration between writers at Groupon and 826CHI youth to celebrate the written word.

Groupon
The 5 Best American Wine Regions Not on the West Coast

You don't have to go all the way to Napa Valley to find great American wine regions. In fact, some of the country's best vineyards are nestled amid hills in the South, near rivers in the Midwest, and between lakes in the Northeast.

Raneystruckparts
Classic Freightliner Front Bumpers - Raney's Truck Parts

CUSTOM FREIGHTLINER BUMPERS Our inventory of Freightliner front bumpers suits several different types of truck models, from the reliable Freightliner classic , to the Freightliner FLD 120 . Start by picking the bumper that suits your style and needs. We carry affordable plastic and fiberglass bumpers with long-lasting endurance, and high-end Freightliner chrome bumpers that won't set you back too much.

Groupon
What We Learned About Fashion from Our Parents and Abercrombie

After our roundtable discussion about makeup and beauty last month, I decided to convene a new group of coworkers to talk about another aspect of self-presentation: fashion. Like last time, we gave some shout outs to our favorite brands and looks. But clothes alone don't always tell the whole story.