I have been writing professionally for the past five years in the outdoor, tech and industrial spheres, and it has felt a lot like climbing a mountain: risky, exhilarating, and deeply rewarding.
Whether it's seeing an article in print, creating an email campaign that helps a client connect with customers, or writing web copy that gets at the heart of a business and the value they provide, I never get tired of the sense of satisfaction that comes with delivering excellent work -- work that makes life easy for my editors and creates value for my clients.
"It doesn't seem real." Roger spoke softly from the stern of the canoe. "Yeah, it's pretty eerie." Jenn took in the scene from her vantage point at the bow. I floated nearby in my kayak, not having much to add. It was the summer of 2017.
Last fall, Backpacker Magazine surveyed over 3,000 of their readers, and discovered that women of all outdoor experience levels are less likely than their male counterparts to see themselves as leaders. On October 11, an organization launched that challenges that status quo.
I spent the first week of college with dirt on my face. I was attending an outdoor education program that offered courses with names like, "Rock Rescue" and "Intro to Whitewater Kayaking." So, during that first week, while my friends who were attending more traditional universities went to frosh parties and began to panic about bell curves, I was on a canoe trip in Ontario's Algonquin Park.
Delicious and adventurous. This copy for an adventure meal start-up evolved slightly as the company grew, but the heart of the message has stayed the same.
Sweet and simple. This copy was developed for an agency's client -- a Financial Tech startup that needed a website that was fresh and approachable, just like their product.
Experienced and dedicated. This client was updating their website to reflect the scope and depth of their service and equipment offerings, and I was thrilled to write the copy.
Tracie Bretecher's approach to her work and life can be summed up in one phrase: "There is no can't." Her accomplishments prove the maxim: Tracie is the first person in Canada to hold a third-level designation from the Association of Proposal Management Professionals, one of only about 160 people worldwide.
This client keeps their audience engaged and informed with a monthly newsletter highlighting useful blog posts and industry news. I write the content.
Grassy meadows, mountain lakes and some of the most technical riding in B.C. make Sun Peaks Resort a mountain biker's paradise. From mid-June to early September, the resort boasts sick trails, awesome events, delicious nachos and a welcoming community. Whether you're in it for the crazy fast downhill park, the aggressive all-mountain trails, or the scenic cross-country options, Sun Peaks has something for everyone.