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Kirstie Hardial

Copywriter & Content Manager

Location icon Poland

Copywriting is the two-way road that bridges the gap of understanding between customer and business.

I seek to understand the problems and goals of my audience to craft copy that will grab attention, build loyalty, and inspire action in an online world full of white-noise-content.


Marketing Copy for James Cook Media

Email Copy
Why People Problems Keep You Up at Night

Purpose: This email was part of a 'reminder' sequence to nudge the avatar through the marketing funnel, so they reach the goal of scheduling a consultation call with the client. Who: This funnel was aimed at new female managers with a technical background, who have been pushed into a leadership role and need help communicating their ideas.

FMCG Mock Writing

Mock Writing
Important Hand Hygiene for the family

A short article educating consumers on the importance of hand hygiene and how to prevent illnesses using hand hygiene. Designed as a blog post for the Dettol wedsite.

Travel Journalism

Independent Travel Blog Writing
Holi Hai in Haeundae

Attending Holi spring festival on a beach in Busan, S. Korea.

Music Journalism