Marketing Copy for James Cook Media
Copywriting is the two-way road that bridges the gap of understanding between customer and business.
I seek to understand the problems and goals of my audience to craft copy that will grab attention, build loyalty, and inspire action in an online world full of white-noise-content.
Marketing Copy for James Cook Media
Purpose: This email was part of a 'reminder' sequence to nudge the avatar through the marketing funnel, so they reach the goal of scheduling a consultation call with the client. Who: This funnel was aimed at new female managers with a technical background, who have been pushed into a leadership role and need help communicating their ideas.
Managed and executed the podcast in order to increase reach and gain credibility for James Cook Media. Generated 10x ROA
FMCG Mock Writing
Enhanced content for limited edition Daisy Shine, designed for E-commerce sites.
A short article educating consumers on the importance of hand hygiene and how to prevent illnesses using hand hygiene. Designed as a blog post for the Dettol wedsite.
Mock product description for foot cream, designed for E-commerce sites, features essential and enhanced content.
Travel Journalism
An article about the party culture in Barcelona vs England
Independent Travel Blog Writing
Attending Holi spring festival on a beach in Busan, S. Korea.
My first time traveling alone in the valleys of Sapa, Vietnam.
Best sightseeing spots for a day out in Busan, S. Korea.
Music Journalism
A review of an extended play by Gabrielle Aplin
A review of Oli Brown's blues album 'Here I am.'