Jennifer Martin

Marketing Communications, Digital Content and Thought Leadership Specialist

Location icon United States of America

My clients range from digital start-ups to Fortune 500 companies, including:

* Blue Cross and Blue Shield of Illinois
* Allstate
* Aon
* Baxter International
* Allianz Global
* Northwestern Memorial Hospital
* University of Chicago Medicine
* Orbitz.com

My experience encompasses both the print and digital space,
including website content, SEO and targeted blogs.
I also have agency experience, working with diverse accounts including:

* Astellas Pharmaceuticals
* McDonald's
* Minute Maid
* North Shore Long Island Jewish Health System
* PacifiCare Health Insurance

I generate award-winning, highly actionable content for
an array of industries, including finance, insurance,
healthcare, pharmaceutical, real estate, education and industrial/manufacturing.

I also have experience in managing editorial staffs
to launch blog, email and marketing campaigns
targeted at 100,000+ consumers.

Portfolio
Mercer Signal
02/17/2017
Health Benefits: 2 or More Plans Are Better Than 1

I created this blog as part of a series for small and mid-sized businesses nationwide. The articles focused on optimizing health and retirement benefits while reducing costs.

Neb Medical
07/19/2018
Preventing Discomfort While Breast Pumping

This is part of a blog series I planned and wrote for a durable medical equipment company. The project included market research, social media and search engine optimization.

BCBS of Texas
2014
Blue Cross Blue Shield Poster

I developed marketing collateral that generated a 78% increase in college-age members of BCBS plans. This poster, part of the campaign, appeared at campuses in TX, IL and OK.

BCBS of Texas
2014
CDHP Kate

At BCBS, I contributed to marketing campaigns that raised individual and small-business enrollment by more than 350,000 members. I developed the concept and script for this video as a part of those efforts.

WZC Networking
12/15/2016
Home - WZC Networking

I developed new content as part of a website re-vamp for a wireless networking company. Web traffic increased by 69% after the new site launched. An agency provided the re-design.

Coldwell Banker
2012
Over-the-Top Home Amenities

Coldwell Banker regularly publishes market updates for luxury home buyers. This article I wrote on distinctive elements of luxury homes appeared in one of its magazines.

Astellas
2015
Lexiscan iPad Presentation

While working with an agency serving Astellas Pharma US, Inc., I helped develop this interactive iPad presentation that was used by sales staff nationwide.

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