Jennifer Martin

Marketing Communications and Digital Content Specialist

United States

My clients range from digital start-ups to Fortune 500 companies, including:

* AbbVie
* Allianz Global
* Allstate
* Aon
* Baxter International
* Blue Cross and Blue Shield of Illinois
* Fresenius Kabi
* Northwestern Memorial Hospital
* University of Chicago Medicine

My experience encompasses long- and short-form content, social media, SEO, email campaigns, newsletters, thought leadership blogs, print materials, trade show collateral and more.

I also have agency experience, working with diverse accounts including:

* Astellas Pharmaceuticals
* McDonald's
* Minute Maid
* North Shore Long Island Jewish Health System
* PacifiCare Health Insurance

I generate award-winning, highly actionable content for an array of industries, including finance, insurance, healthcare, pharmaceutical, real estate, education and industrial/manufacturing.

I also have experience in managing editorial staffs to launch marketing campaigns
targeted at 100,000+ consumers.

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Portfolio
Baxter
07/31/2015
Baxter International ESPEN Program

[Author's note: This program booklet was developed for an international symposium featuring Baxter clinical nutrition specialists.]

Astellas
2015
Lexiscan iPad Presentation

[Author's note: While working with an agency serving Astellas Pharma US, Inc., I helped develop this interactive iPad presentation that was used by sales staff nationwide.]

Astellas Pharma
04/30/2015
Lexiscan Dosing and Administration Poster

[Author's note: This poster for HCPs illustrated the administration of an Astellas Pharma product used to accelerate heartrate during cardiac imaging scans.]

Astellas Pharma
04/30/2015
Pharm Stress Snapshot Website

[Author's note: This website detailed the benefits of an Astellas Pharma product used to accelerate heartrate during cardiac imaging scans.]

Astellas Pharma
05/01/2015
Astellas Preshow Mailer

[Author's note: This mailer invited HCPs to visit an Astellas Pharma booth at a trade show for nuclear imaging specialists.]

Abbvie
The pandemic's other health crisis

Food banks say they've never seen anything like the lines of hungry people they're facing in this economy. Here's how AbbVie is helping

The One Brief
04/04/2018
Checking The Pulse Of Personal Tech: How mCare Is Changing Health - The One Brief

Overview People are turning to health apps at a heart-stopping pace, downloading apps that do everything from diagnosing a concussion to playing music in sync with a runner's steps. The market for mobile health technology, or "mHealth" apps, is projected to reach $28.3 billion in global market value in 2018 and $102.3 billion by 2023.

The One Brief
03/01/2018
Gender Equity: The Business Case for Women in the Boardroom - The One Brief

Overview Gender inequality in the workplace is not just a social or legal issue - it's also a business one. Recent reports find that by 2025, gender parity could add $12 trillion to the world economy. In the U.S. alone, as of 2010, 47 percent of the nation's labor force was female.

Mercer
01/09/2018
Health Benefits 2 or More Plans Are Better Than 1

Your new employee is 26 years old. He's rarely sick -- maybe some occasional weekend-warrior soreness. His biggest health expense is his refrigerator full of grape Mountain Dew Kickstarts. Then, there's your vice president. She's 55 and takes insulin for diabetes, just quit smoking, and has a husband and kids who rely on her insurance.

CareContent
11/27/2017
4 Websites That Say "Nope": Lessons In Good Web Design - CareContent

In my industry, we call it your "bounce rate": the percentage of visitors who land on your homepage, then hop on down the bunny trail to some other website. That means they never click on any of your links. Never look around. Never get to know who you are.

WZC Networking
12/15/2016
Home - WZC Networking

[Author's note: Web traffic increased by 69% for this wireless networking firm after I generated content for its new website. My work included SEO, competitive research and UX planning.]

BCBS of Texas
2014
CDHP Kate

[Author's note: At Blue Cross and Blue Shield, I worked on marketing campaigns that raised individual and small-business enrollment by more than 350,000 members. I developed the concept and script for this video as a part of those efforts.]

Coldwell Banker Homes and Estates
02/01/2012
Over-the-Top Amenities

[Author's note: This article appeared in a Coldwell Banker magazine for luxury home buyers.]