Latest stuff!
Hi there!
I am an award-winning creative copywriter, storyteller and journalist with more than 25 years' experience.
I've worked in the corporate and charity sectors in internal and external comms writing new media, animation, video scripts, long copy, corporate narratives, brand launches, redesigns, and more. I'm an editor and proofreader, too.
I'm skilled at creating engaging, positive concepts that cut through, keep things simple, and deliver brilliant results!
Working with some fabulous clients and people, I’ve created copy, content and concepts for organisations including Channel 4, MTV, Channel 5, Rolls Royce, The Civil Aviation Authority, Imperial College Health Partners, Cats Protection, Crisis, The National Deaf Children's Society, Cadent, Bauer Media, Southern CO-OP, the Met Police and more.
"It was a pleasure working with James, fantastic copy and so many exciting angles for further ideas – a creative's dream partner! Can't wait for our next collaboration!"
Alchemy Mill Design
"One of the most talented writers I've ever worked with." Helen Vintner-Eaton, Editor, Organic Life magazine
Thank you for reading my profile!
Latest stuff!
NATS OpenAir consultation - script and visual concept development for this technical airspace integration campaign for National Air Traffic Control Systems.
Creating a fun and engaging animation video aimed at Cadent Gas customers.
Really enjoyed writing the copy and content for the Haslemere Food Bank website, all built and set up for free. Check it out here...
Writing a animation video script to help customer teams at Cadent embrace new ways of working.
Creative concept to help The Surgery become a challenger brand.
Internal comms campaigns copy and content
Creating concepts and copy for new Channel 4 campaign.
Words and research for a new wellbeing toolkit for Paramount UK
Creating a new internal print channel for Cadent Gas utility company
Animation/film scripts and concepts
Script writing and video concepts to explain complex R&D prototyping to internal and external audiences
Fun video for the Civil Aviation Authority aimed at younger kids. I developed the original concept and created the script.
Helping Paramount people return to the office post-COVID with a fun 'induction' style video. Script writing and concept development alongside The Surgery's design team.
Script and storyboard concept development to drive awareness of Cadent's innovation teams.
Copy, stories, emails, posters and animation script writing for the UK's largest police force to drive take-up of new IT system.
Southern CO-OP membership promotion concept and script writing.
Award-winning script, storyboarding and concepts for huge internal comms campaign.
Corporate internal and external storytelling
Writing copy to encourgage take up in an important CRISIS charity annual fundraiser.
Creating new brand messaging and a fresh corporate narrative for this international archictectural company.
Creation of a corporate narrative and internal comms materials including copy for creative rich pictures for Cadent.
Supporting the change programme at global financial tech company GBG.
Creation of narrative for global company Bayer and subsequent comms and visual resources including animation.
Branding and web/digitial copy
Writing and editing web copy plus strapline and logo development for BlueX trading.
Working with the brilliant Alchemy Mill Design team on marketing materials for a leading finance firm in Jersey.
Hard-hitting copy to drive mental health awareness at the Met Police.
Copywriting for Loughborough University National Tennis Academy rebrand, creating copy solutions across the organisation.
B2B blogs and articles
B2B blog examining the theme of disruption following The Surgery's Barn to Boardroom event.
Post COVID-19 planning blog.
Copywriting and creating an internal comms Coronavirus guide.
Feel confident using video conferencing! - fun blog for the Surgery.
Annual Reviews and Reports
Editing and proofreading the CAA's annual review and report.
Copywriting and editing Cats Protection's Annual Review 2011.
Copywriting Cats Protection's 2010 Review for members and supporters
Journalism
Page three lead feature story for daily newspaper covering Brighton and Sussex.
A feature on stately home Eltham Palace for Furniture and Cabinet Making magazine.
Interview with Jo Wood founder of Jo Wood Organics and ex wife of Rolling Stone Ronnie Wood.
Travel writing
Brighton travel article for travel website
Web article on Australia for travel website The Circumference.