James Blake

Senior Copywriter

United Kingdom

Hi there...

I am an award-winning creative copywriter with decades of experience.

I've worked in the corporate and charity sectors, specialising in internal and external communications, B2B, editorial, digital, animation, video scripts, long copy, short copy, print, digital, features, corporate narratives, brand launches, redesigns, and more!

I'm skilled at creating engaging, positive copy and concepts that cut through, keep things simple, and deliver brilliant results (one of my campaigns was even immortalised as a cupcake).

I'm also proud to be a Mental Health First Aider.

Working with some fabulous clients and people, I’ve created copy, content and concepts for organisations including NHS England, Channel 4, MTV, Channel 5, Rolls-Royce, The Civil Aviation Authority, Imperial College Health Partners, Cats Protection, Crisis, The National Deaf Children's Society, Cadent, Bauer Media, Southern CO-OP, the Met Police and more.

"It was a pleasure working with James, fantastic copy and so many exciting angles for further ideas – a creative's dream partner! Can't wait for our next collaboration!"
Alchemy Mill Design

"One of the most talented writers I've ever worked with." Helen Vintner-Eaton, Editor, Organic Life magazine

Thank you for reading my profile!

Portfolio

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Latest stuff!

Beast Bin Bags

06/08/2026

Concepts and copy for fun new BEAST bin bags merch

Creating a new brand outook and slogans for BEAST bin bags.

Channel 4

Fun campaign concepts to get the Benefits message across to Channel 4's teams

Bold and fun campaign to drive employee benefit sign-ups at Channel 4, copy and concept.

The Surgery

11/03/2025

A blog about 'Smart Brevity' you say? This won't take long then. - The Surgery

A business blog for The Surgery Design and Digital

Cadent Gas

Customer service cartoon copy and concept

Creating a fun and engaging animation video aimed at Cadent Gas customers.

Channel 4

Getting the cyber security messages across in a fun way for Channel 4

Creating concepts and copy for new Channel 4 campaign.

CRISIS homeless charity

Creating comms to raise awareness for CRISIS

Writing copy to encourgage take up in an important CRISIS charity annual fundraiser.

Animation/film scripts and concepts

Cadent Gas

The tale of the missing Cadent engineers (the video script that got away)

A never-to-be-seen video. "Sorry, there's no budget for it." Ah well, next time, eh!

Paramount

Back to office video script for Paramount

Helping Paramount people return to the office post-COVID with a fun 'induction' style video. Script writing and concept development alongside The Surgery's design team.

The CAA

Creative script and design concepts to drive CAA's STEM work

Fun video for the Civil Aviation Authority aimed at younger kids. I developed the original concept and created the script.

NATS

Making the complex simple through a clear animation script for NATS

Script writing and video concepts to explain complex R&D prototyping to internal and external audiences

Cadent

Cadent Challenge 2 concept and animation script writing

Award-winning script, storyboarding and concepts for huge internal comms campaign.

Cadent

Animation script and concept creation for Cadent video

Script and storyboard concept development to drive awareness of Cadent's innovation teams.

Vimeo

Inspiring video animation script for Cadent

Writing a animation video script to help customer teams at Cadent embrace new ways of working.

The Met Police

Hard hitting script to encourage change at Met Police

Copy, stories, emails, posters and animation script writing for the UK's largest police force to drive take-up of new IT system.

The Southern CO-OP

Southern CO-OP Membership video script

Southern CO-OP membership promotion concept and script writing.

Internal comms campaigns copy and content

Cadent Gas

Latest Patch magazine

Writing and editing quarterly magazine for Cadent Gas

NATS

NATS OpenAir - NATS

NATS OpenAir consultation - script and visual concept development for this technical airspace integration campaign for National Air Traffic Control Systems. Scroll down for video.

Paramount UK

Creating a wellbeing booklet for Paramount UK

Words and research for a new wellbeing toolkit for Paramount UK

Cadent Gas

Editing and writing The Patch magazine for Cadent Gas

Creating a new internal print channel for Cadent Gas utility company

Corporate internal and external storytelling

Hyphen

New brand narrative for architects Hyphen

Creating new brand messaging and a fresh corporate narrative for this international archictectural company.

Cadent

Award-winning narrative to drive change at Cadent

Creation of a corporate narrative and internal comms materials including copy for creative rich pictures for Cadent.

GBG

Corporate storytelling, video scripts and emails for GBG

Supporting the change programme at global financial tech company GBG.

Bayer

Storytelling for Bayer to drive HCP sales change

Creation of narrative for global company Bayer and subsequent comms and visual resources including animation.

The Surgery

Ban boring! Creating a new vision and copy concept/writing for new Surgery website

Creative concept to help The Surgery become a challenger brand.

Branding and web/digital content

Haslemere Foodbank

Haslemere Food Bank

Really enjoyed writing the copy and content for the Haslemere Food Bank website, all built and set up for free. Check it out here...

Bluextrading

Creating web copy and straplines for new Fintech launch

Writing and editing web copy plus strapline and logo development for BlueX trading.

WealthWorks

Advert billboard - copy and concepts

Working with the brilliant Alchemy Mill Design team on marketing materials for a leading finance firm in Jersey.

Met Police

Met Police internal poster campaign

Hard-hitting copy to drive mental health awareness at the Met Police.

Loughborough University

Internal branding copy and concpets for National Tennis Academy

Copywriting for Loughborough University National Tennis Academy rebrand, creating copy solutions across the organisation.

Purina

Introducing cats and dogs to children - web copy for Purina UK

Web copywriting and editing.

B2B blogs and articles

The Surgery

10/07/2024

The wizards are in for a staff meeting. Let's hope it's worthwhile! - The Surgery

A fun business blog for The Surgery

The Surgery

08/04/2023

Disruption... do it, deal with it and make it work for you!

B2B blog examining the theme of disruption following The Surgery's Barn to Boardroom event.

The Surgery

Enter if you dare... the IC house of horrors | The Surgery

Fun Halloween business blog.

The Surgery

Coming back stronger - how to plan your office return | The Surgery

Post COVID-19 planning blog.

The Surgery

06/10/2020

Who's zooming who? Our guide to camera confidence | The Surgery

Feel confident using video conferencing! - fun blog for the Surgery.

The Cat Magazine

Kitty Dweller to rural bella

Feature on city cat ownership...

Annual Reviews and Reports

The CAA

10/02/2023

Annual report and accounts

Editing and proofreading the CAA's annual review and report.

Cats Protection

Cats Protection Annual Review 2011

Copywriting and editing Cats Protection's Annual Review 2011.

Cats Protection

Cats Protection Annual Review 2010

Copywriting Cats Protection's 2010 Review for members and supporters

Journalism

Brighton Evening Argus

The Show Goes On

Page three lead feature story for daily newspaper covering Brighton and Sussex.

Furniture and Cabinetmaking Magazine

A Life of Luxury - feature

A feature on stately home Eltham Palace for Furniture and Cabinet Making magazine.

Organic Life Magazine

Rock Chic

Interview with Jo Wood founder of Jo Wood Organics and ex wife of Rolling Stone Ronnie Wood.

Travel writing

Circumference.org

Time Fries - travel article on Brighton

Brighton travel article for travel website

Independent Travel News

Norway

Travel destination article for leading travel trade magazine

Circumference.org

Bungle Bungle and Kata Tjuta

Web article on Australia for travel website The Circumference.