Jade Naomi Esmine

Freelance Copywriter | Proofreader | Editor | Travel Specialist

Location icon United Kingdom

Freelance copywriter, proofreader and editor with over 7 years' experience working in the digital marketing industry. London-born, traveller at heart. Usually found drinking tea somewhere overlooking a mountain. Or at home. Both equally possible.

Havana - City Overview

My role was initially to develop all content across the websites, including the design and build of all the destination pages, landing pages, email newsletters, and managing the social media platforms. In the time that I worked on multiple international marketing campaigns with hotel chains including Melia, Iberostar and Gran Caribe, implemented a publishing calendar, established a content guideline, designed web pages using Dreamweaver and HTML, created all content for the email newsletters,...

Melia Brand Campaign - Editorial

As the lead content writer and editor for this travel brand I was requested to write and design a series of promo editorials for local newspapers and travel magazines. I used fireworks to design the mockup and all copy is my own.

kgbdeals | 1118 media travel
Travel - Daily Deal (Multi-Brand Web Advertorial Copy)

As the content writer and travel editor for kgbdeals & 118 media travel my role primarily required me to write, edit and approve engaging copy for the London, regional, travel and e-commerce daily deals featured on the website. I was responsible for building relationships with UK travel tourism boards, writing and researching the weekly travel ad-hoc emails, managing the social media platforms including the kgbdeals blog, Facebook page and Twitter. I was also responsible for signing off on...

Discover Positano - City Introduction

At lowcostholidays I was responsible for creating imaginative, well-written SEO copy for the lowcostholiday blog and the company website. I established a content guideline for the use of the company’s external freelancers, as well as proofread and edited all content written to ensure that they were all of the same high standard, I contributed to establishing the target audience and researched article content for the blog, as well as wrote the city overviews, holiday descriptions, transfers...

CubaDirect & The Times Newspaper
CUBA Melia Marina Varadero - Editorial

I created this as part of the Melia brand campaign. With the American embargo still imposed, travel to Cuba was very limited, so I was really lucky to be a part of a travel company working to promote travel to Cuba, and with the connections to do so. The company and I had partnered with the big brands, government-run hotels and the casa particulares, and I was responsible for creating and designing original copy to promote the brands online and in the UK.

kgbdeals | 1118 media travel
Top 10 European City Breaks - Blog Sample

As part of the seasonal content push for kgbdeals/118 media we started to introduce top 10 blog posts to generate more clicks to the website and advertise the holidays and city breaks we advertised with our travel partners.

Cyprus Paradise - Email Marketing (Short Copy | USPs)

A shorter sample of my work with cheapflights. Shorter copy, focused on the hotel's unique selling points, highlighted via multiple CTAs to promote the offer and push traffic to the company's landing page.

Destinology Luxury Travel - Email Marketing

As the senior content executive for award-winning travel deal publisher, Cheapflights, I produced copy for a large number of travel brands including Thomas Cook Airlines, Sandals, Norwegian, Iglu Cruise, Etihad, British Airways, easyJet, Teletext Holidays, Broadway Travel, Flight Centre, travelplanners and more. All copy produced was done so with a strict word-count and guideline in mind, ensuring that the imagery, style, colours and language used fit both the client's brand, ASA guidelines...