Jade Naomi Esmine

Freelance Copywriter | Editor | Travel Specialist

United Kingdom

Freelance copywriter and editor with over 12 years' experience working in the digital marketing industry. I'm a passionate storyteller who specialises in data-led content creation, SEO optimisation, digital strategy, email marketing and performance analysis. I've worked for a number of reputable brands including the Virgin Atlantic, Sandals, Secret Escapes, British Airways and the British Red Cross, and I enjoy working in the Travel, Tech, Charity and Retail sectors.

Portfolio
Lowcostholidays
Discover Positano - City Introduction

At lowcostholidays I was responsible for creating imaginative, well-written SEO copy for the lowcostholiday blog and the company website. I established a content guideline for the use of the company’s external freelancers, as well as proofread and edited all content written to ensure that they were all of the same high standard, I contributed to establishing the target audience and researched article content for the blog, as well as wrote the city overviews, holiday descriptions, transfers...

kgbdeals | 1118 media travel
Travel - Daily Deal (Multi-Brand Web Advertorial Copy)

As the content writer and travel editor for kgbdeals & 118 media travel my role primarily required me to write, edit and approve engaging copy for the London, regional, travel and e-commerce daily deals featured on the website. I was responsible for building relationships with UK travel tourism boards, writing and researching the weekly travel ad-hoc emails, managing the social media platforms including the kgbdeals blog, Facebook page and Twitter. I was also responsible for signing off on...

CubaDirect
Havana - City Overview

My role was initially to develop all content across the websites, including the design and build of all the destination pages, landing pages, email newsletters, and managing the social media platforms. In the time that I worked on multiple international marketing campaigns with hotel chains including Melia, Iberostar and Gran Caribe, implemented a publishing calendar, established a content guideline, designed web pages using Dreamweaver and HTML, created all content for the email newsletters,...

CubaDirect & The Times Newspaper
CUBA Melia Marina Varadero - Editorial

I created this as part of the Melia brand campaign. With the American embargo still imposed, travel to Cuba was very limited, so I was really lucky to be a part of a travel company working to promote travel to Cuba, and with the connections to do so. The company and I had partnered with the big brands, government-run hotels and the casa particulares, and I was responsible for creating and designing original copy to promote the brands online and in the UK.

Cheapflights
Destinology Luxury Travel - Email Marketing

As the senior content writer and editor for award-winning travel deal publisher, Cheapflights, I produced copy for a large number of travel brands including Thomas Cook Airlines, Sandals, Norwegian, Iglu Cruise, Etihad, British Airways, easyJet, Teletext Holidays, Broadway Travel, Flight Centre, travelplanners and more. All copy produced was done so with a strict word-count and guideline in mind, ensuring that the imagery, style, colours and language used fit both the client's brand, ASA...

MeliaHabana
Melia Brand Campaign - Editorial

As the lead content writer and editor for this travel brand I was requested to write and design a series of promo editorials for local newspapers and travel magazines. I used fireworks to design the mockup and all copy is my own.

Cheapflights
Virgin Atlantic - City Deals

As the senior content writer and editor for award-winning travel deal publisher, Cheapflights, I would write for 30-40 travel brands weekly, with big brands including Virgin Atlantic. The role was very varied and divided between producing unique blogs, building landing pages, email marketing, and uploading deals to the Cheapflights landing page via the bespoke CMS. The example attached is part of an email marketing campaign I designed for Virgin Atlantic. All copy and imagery was specifically...

British Red Cross
British Red Cross - Loneliness

As the digital editor and SEO specialist for the British Red Cross I work with departments across the organisation to write, optimise and develop user-centric content for the website and other digital platforms. Storytelling and emotive content is at the heart of what the British Red Cross do, and my role was to marry the two; providing informative content about the Red Cross services in an emotive way, through the use of storytelling. To inform my work I also conduct user research, key word...

kgbdeals | 1118 media travel
Top 10 European City Breaks - Blog Sample

As part of the seasonal content push for kgbdeals/118 media we started to introduce top 10 blog posts to generate more clicks to the website and advertise the holidays and city breaks we advertised with our travel partners.

Cheapflights
Cyprus Paradise - Email Marketing (Short Copy | USPs)

A shorter sample of my work with cheapflights. Shorter copy, focused on the hotel's unique selling points, highlighted via multiple CTAs to promote the offer and push traffic to the company's landing page.