Irene Keliher

Marketing Copywriter

Location icon United States of America

Did someone say free samples? Why yes, I have them.

Great stories, strategic communications and ultra-readable content: that's what I do best. I'm an experienced copywriter, educator and nationally published author with impeccable editing skills. My background is in marketing and content creation in the eCommerce world, where I engage business and consumer audiences with targeted content and then work to measure its impact. In addition to copywriting, I have lots of experience leading groups, creating documentation, and translating technical content for a mass audience.

Portfolio

Long-Form Content

BookingSuite eBook
11/23/2015
The Future of the Front Desk

First chapter of eBook produced to help establish thought leadership in the hotel marketing space, as well as engage prospective customers via email campaigns.

BookingSuite company blog
07/17/2015
Property Website Assessment Checklist

Company-exclusive website assessment tool based on my independent research into website design best practices.

eCommerce Copy and Brand

zulily.com
2014
Minnie Mouse for Disney Junior Copy

"About the Brand" narrative written to maximize character count demands of site, while showcasing Disney Junior's unique brand voice.

zulily.com
2014
Nike+ FuelBand Copy

Copy for promotion featuring Nike+ FuelBand products. Involved fast-paced communication with merchandising teams to achieve copy that mirrored Nike brand voice while retaining important aspects of the zulily voice.

zulily.com
2014
Verismo 580 Starbucks Copy

Copy written for promotion featuring Starbucks Verismo Brewing Sets. Involved direct communication with Starbucks Creative to ensure adherence with brand voice and standards.

zulily.com
2014
Caillou DVD Set Copy

Copy for promotion featuring PBS Kids' multimedia products. Involved research into the brand and its specific characters to capture essential selling features.

PR, How-To, and Other

MIT LIDS/ALL magazine
2005
The Network Game

Interview and profile of MIT Professor along with description of her research for a mass audience.

MIT LIDS/ALL magazine
2005
Engineering Particles

Interview and profile of Prof. Devavrat Shah, along with description of his theoretical research for a non-technical audience.

Writing the Pie
2008
Made for Each Other: Strawberry Rhubarb

How-to blog post written to engage foodies and inexperienced bakers. Published in a personal food blog that is now on hiatus, but garnered hundreds of followers while in publication.

Linkedin icon