Irene Keliher

The Future of the Front Desk

First chapter of eBook produced to help establish thought leadership in the hotel marketing space, as well as engage prospective customers via email campaigns.

Property Website Assessment Checklist

Company-exclusive website assessment tool based on my independent research into website design best practices.

Is Your Website Doing Its Job?: The Only Three Things You Need to Know

Article written for non-tech-savvy audience to increase brand awareness and client confidence in SaaS.

These Properties Score Highest On Organic Search: Find Out Why

Blog post written to support online branding and thought leadership efforts.

Two Hotels That Get Social Media Right: What's Their Secret?

Blog post written to increase brand awareness and position as hospitality digital marketing leader.

New Survey Reveals Surprising Shift in Booking Trends

Article written to raise brand awareness and soft marketing for prospective B2B clients.

The Millions : Dispatches From the Content Factory: On the Rise and Fall of the New Creative Class

Minnie Mouse for Disney Junior Copy

"About the Brand" narrative written to maximize character count demands of site, while showcasing Disney Junior's unique brand voice.

Nike+ FuelBand Copy

Copy for promotion featuring Nike+ FuelBand products. Involved fast-paced communication with merchandising teams to achieve copy that mirrored Nike brand voice while retaining important aspects of the zulily voice.

Personalized Christmas Collection Copy

Copy written for curated multi-vendor event to represent a wide range of products succinctly and on-voice.

Verismo 580 Starbucks Copy

Copy written for promotion featuring Starbucks Verismo Brewing Sets. Involved direct communication with Starbucks Creative to ensure adherence with brand voice and standards.

Moleskine Brand Narrative

"About the Brand" narrative written based on my independent brand research.

Caillou DVD Set Copy

Copy for promotion featuring PBS Kids' multimedia products. Involved research into the brand and its specific characters to capture essential selling features.

The Network Game

Interview and profile of MIT Professor along with description of her research for a mass audience.

Engineering Particles

Interview and profile of Prof. Devavrat Shah, along with description of his theoretical research for a non-technical audience.

Made for Each Other: Strawberry Rhubarb

How-to blog post written to engage foodies and inexperienced bakers. Published in a personal food blog that is now on hiatus, but garnered hundreds of followers while in publication.