I am a freelance copywriter and digital content producer working out of Sheffield. I have extensive experience writing engaging and informative copy for the web and in print, as well as coordinating digital strategies using a variety of channels and social media platforms.
I am also adept at using marketing using CRM systems, particularly in regards to email marketing, and am proficient in designing and creating print marketing materials using the Adobe Creative Suit.
Article on pop culture and LGBTQ identities for The Skinny. Appeared in print and online, and was widely circulated on social media.
A review of Olga Bell's 'Randomness' for The Quietus.
Article written on Karl Ove Knausgaard and Elena Ferrante, published digitally.
An example of copy written for The State of the Arts, where I served as the Museums and Galleries Features Editor.
An example of copy written for Now Then magazine. This is a review of a live performance from Nachthexen.
An example of copy written to promote activity (max. 400 words). Published in City Mag, a print magazine distributed around the city to a varied audience.
An example of the many pieces of copy I have written for email marketing campaigns using CRM systems. The content was kept light and informal.
One of many gifs I have created for the Showroom social media platforms. I have also written copy for numerous tweets, keeping the tone informal and youth-facing.
Print poster designed in InDesign, and wrote the copy for
The University of Sheffield
Wrote copy for the community welcome letter, which was distributed to over 20,000 households in the Sheffield region. The audience was a mixture of local residents and new students. I also liaised with designers to create a brief for the look of the pamphlet.
Designed and wrote the content for the Philosophy alumni ebook, including sourcing quotes, conducting interviews, and using InDesign to structure the document.
An example of one of the many pieces of copy I wrote for the newsfeed whilst at The Faculty of Arts and Humanities. Copy needed to be concise and informative.
Copy written for the University's flagship Public Responsibility webpages, highlighting the work the University does in the community. The tone had to be informative, easy to understand, yet professional and authoritative.
Screenshots from The University's official Snapchat account, which was used to promote The Festival of the Mind. I was responsible for liaising with designers to procure a geofilter, and for formulating the strategy. This included vox pops with the local public, utilising our filter to promote the #happysheffield digital event.
A document intended to guide the development of the new Public Responsibility web pages. This included scoping similar corporate webpages, and developing a brief for the website and its content.