Benjamin Gorenberg

Product Marketing, GTM & Commercial Strategy

United States

Good marketing is not just about visibility. It is about clarity, relevance, and commercial impact.

I’m a product marketing and GTM leader who helps companies turn complex products and services into stories buyers understand and Sales can use. My work spans positioning and messaging, launches, demand generation, sales enablement, buyer research, customer proof, and the systems that connect those pieces.

My approach usually starts by figuring out what is actually getting in the way: the market story, buyer understanding, targeting, sales conversations, content gaps, or the process connecting them. I work with executives, Sales, Product, technical SMEs, and customers to clarify the problem, sharpen the narrative, and build what is needed to move the business forward.

Below are selected examples across enterprise cybersecurity, SaaS, AI/data, healthcare, professional services, and other complex B2B markets.

Portfolio
Wimmer Solutions
Blog Post - Using Data & Analytics To Address The Healthcare Workforce Shortage

There’s a shortage of healthcare workers in the US and around the globe — a problem that’s forecasted to worsen in the coming decade. Learn why this shortage is occurring, its ramifications, and how data and analytics can help bridge gaps and overcome challenges in our current healthcare system.

Wimmer Solutions
Blog Post - Overcoming Cultural Challenges: Unleashing The Full Potential Of Data Initiatives

In today's data-driven world, organizations recognize the immense value that data holds. From uncovering actionable insights to driving innovation and competitive advantage, data initiatives have become crucial for business success. However, despite advancements in technology and analytics capabilities, many organizations still face significant cultural challenges that impede the full realization of their data initiatives.