Benjamin Gorenberg

Product Marketing & GTM Strategy

United States

Good marketing is not just about visibility. It’s about clarity.

Product marketing and communications leader with experience developing positioning, messaging, launch strategy, sales enablement, and customer-facing content for AI, SaaS, healthcare, and operational services organizations.

I specialize in helping companies translate complex products, services, and operational challenges into messaging that resonates with real buyers. Whether the goal is launching a new offering, improving sales conversations, building trust, or strengthening market positioning, the work starts with understanding what matters to the customer and turning it into clear, actionable narratives.

Below are selected examples of product marketing, campaign development, sales enablement, event strategy, and customer-facing content created across healthcare, SaaS, professional services, and operational technology environments.

Portfolio
Peak Outsourcing
B2B Landing Page 1

B2B Landing Page for outsourced Revenue Cycle Management (RCM) in the healthcare industry

Wimmer Solutions
Blog Post - Using Data & Analytics To Address The Healthcare Workforce Shortage

There’s a shortage of healthcare workers in the US and around the globe — a problem that’s forecasted to worsen in the coming decade. Learn why this shortage is occurring, its ramifications, and how data and analytics can help bridge gaps and overcome challenges in our current healthcare system.

Wimmer Solutions
Blog Post - Overcoming Cultural Challenges: Unleashing The Full Potential Of Data Initiatives

In today's data-driven world, organizations recognize the immense value that data holds. From uncovering actionable insights to driving innovation and competitive advantage, data initiatives have become crucial for business success. However, despite advancements in technology and analytics capabilities, many organizations still face significant cultural challenges that impede the full realization of their data initiatives.