Emma Frey

Marketing Professional focusing on Content Strategy and Creation

Location icon United States

I'm endlessly fascinated with understanding what drives people to take action: to click, to share, to engage. This fascination drives my passion for inbound marketing, my area of expertise.

With my strong background in writing and editing, I have served as the managing editor for various industry publications, print and digital, spanning verticals. These publications position my clients as thought leaders, whether through interviews with industry thought leaders, infographics, videos or podcasts.

In a time of content overload, I believe it's critical for brands to understand what people truly want and meet them where they are. That thinking is at the core of my content strategy and describes why I love what I do every day.

The Anthropocene Project

Edward Burtynsky, Uralkali Potash Mine #6, Berezniki, Russia 2017 Courtesy Flowers Gallery, London; Metivier Gallery, Toronto AIPAD member galleries are supporting photographer Edward Burtynsky in enriching the current discourse on our changing planet. Burtynsky is well known for his large format photographs of industrial landscapes that are on display in more than 50 museums, including the Guggenheim Museum, the National Gallery of Canada and the Bibliotheque...

Art Gallery at SIGGRAPH 2018: Transformation Mask

The SIGGRAPH 2018 Art Gallery will fuse technology and art to bridge the gap between the past and the future. The theme for this year's gallery is "Origins," which aims to articulate myth and technology, science and art, the deep past, and the computational present.

LMA's Next Big Thing: Law Firm Strategy Reboot

The 2018 LMA Next Big Thing initiative will define a framework for strategy development and competitive differentiators to aid law firms and legal marketers when navigating this dynamic environment. But before firms can begin to strategize, they need to answer one particular question.

Ticketing Professionals' 2019 Professional Resolutions

Goodbye, 2018; hello, fresh start. Hello, new goals. Hello, optimism. Many people set personal New Year's resolutions to become better in various ways: getting fit, reading more, flossing, finally cleaning out the garage (it's going to happen one of these years!). But, have you ever considered setting professional resolutions?

A Place at the Table

Aida Muluneh, The Amusement at the Gate, 2017 Courtesy of the artist and Jenkins Johnson Gallery Jenkins Johnson Gallery is a national dealer of contemporary art representing international artists working across disciplines. Owner and AIPAD member Karen Jenkins-Johnson brings over 25 years of experience to the gallery's exhibition program.

SmithBucklin Content
4 Ways to Make Old Content New Again

Content is the gift that keeps on giving-if you water it. Don't waste perfectly good content by letting it rot after you post and promote it the first time. Keep it alive! Factor the following four steps into your organization's content plan to ensure you make the most of your blog articles, videos, infographics and more.

The 5 Basics of Blockchain for Ticketing Professionals

Everyone's talking about it: blockchain. It's the hot topic of the moment, and experts assure us this disruptive technology isn't going away anytime soon. They say it's connected to cryptocurrency, but why exactly is that necessary or relevant to the ticketing industry?

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