I'm endlessly fascinated with understanding what drives people to take action: to click, to share, to engage. This fascination drives my passion for inbound marketing, my area of expertise.
With my strong background in writing and editing, I have served as the managing editor for various industry publications, print and digital, spanning verticals. These publications position my clients as thought leaders, whether through interviews with industry thought leaders, infographics, videos or podcasts.
In a time of content overload, I believe it's critical for brands to understand what people truly want and meet them where they are. That thinking is at the core of my content strategy and describes why I love what I do every day.