United States
I'm endlessly fascinated with understanding what drives people to take action: to click, to share, to engage. This fascination drives my passion for inbound marketing, my area of expertise.
With my strong background in writing and editing, I have served as the managing editor for various industry publications, print and digital, spanning verticals. These publications position my clients as thought leaders, whether through interviews with industry thought leaders, infographics, videos or podcasts.
In a time of content overload, I believe it's critical for brands to understand what people truly want and meet them where they are. That thinking is at the core of my content strategy and describes why I love what I do every day.
Curious to know what an "innovative" movie marketing campaign looked like in 2015? Promotion of the film "Southpaw," released that year, used purchase data from movie theaters, revealing the 85% of active moviegoers purchased their tickets on site. Using this data in conjunction with their known online sales data, they targeted frequent moviegoers with advertising for their movie.
It's been a couple years of e-commerce takeover. As we all know. During the COVID-19 pandemic, e-commerce soared to new heights as consumers shopped from home more than ever before. It was what many have (somewhat pessimistically) pictured the future of shopping to be ever since the dawn of e-commerce: Browse online, buy online, have all purchases delivered to one's home.
The second volume of the fourth season of Netflix's hit series "Stranger Things" touched down on July 1, and it was a smash hit. According to Netflix's internal metrics, the show just became only the second Netflix series ever to cross 1 billion hours viewed within its first 28 days of availability, and the premiere of Season 4 (Volume One) set the record for Netflix's biggest-ever premiere weekend for an English-language series.
IKEA Immerse Interior Designer © 2018 Demodern GmbH IKEA (the brick and mortar store) sets up fully furnished rooms for you to wander, complete with the rugs, coffee tables, and place settings of a real home. But, too often, what you see isn't quite what you're looking for.
Edward Burtynsky, Uralkali Potash Mine #6, Berezniki, Russia 2017 Courtesy Flowers Gallery, London; Metivier Gallery, Toronto AIPAD member galleries are supporting photographer Edward Burtynsky in enriching the current discourse on our changing planet. Burtynsky is well known for his large format photographs of industrial landscapes that are on display in more than 50 museums, including the Guggenheim Museum, the National Gallery of Canada and the Bibliotheque...
The SIGGRAPH 2018 Art Gallery will fuse technology and art to bridge the gap between the past and the future. The theme for this year's gallery is "Origins," which aims to articulate myth and technology, science and art, the deep past, and the computational present.
Goodbye, 2018; hello, fresh start. Hello, new goals. Hello, optimism. Many people set personal New Year's resolutions to become better in various ways: getting fit, reading more, flossing, finally cleaning out the garage (it's going to happen one of these years!). But, have you ever considered setting professional resolutions?
Aida Muluneh, The Amusement at the Gate, 2017 Courtesy of the artist and Jenkins Johnson Gallery Jenkins Johnson Gallery is a national dealer of contemporary art representing international artists working across disciplines. Owner and AIPAD member Karen Jenkins-Johnson brings over 25 years of experience to the gallery's exhibition program.
Content is the gift that keeps on giving-if you water it. Don't waste perfectly good content by letting it rot after you post and promote it the first time. Keep it alive! Factor the following four steps into your organization's content plan to ensure you make the most of your blog articles, videos, infographics and more.
Everyone's talking about it: blockchain. It's the hot topic of the moment, and experts assure us this disruptive technology isn't going away anytime soon. They say it's connected to cryptocurrency, but why exactly is that necessary or relevant to the ticketing industry?