Writer and editor of a wide range of corporate communications, including newsletter articles; brochures and flyers; employee email communications; management presentations; executive talking points; training materials; performance support materials (job aids, quick reference guides, user guides, FAQs, etc.); manager and employee handbooks; internal website content; client-specific content for out-of-box vendor applications; focus group materials; policies; program guidelines; and internal marketing collateral (press kits).
My approach is simple. I seek first to understand who your target audience is and why they should care about what you have to say (what's in it for them, or the "so what?" factor). Then I use that understanding to deliver crisp and concise copy that resonates with your readers and yields the results you desire.
Additional samples of my work are available upon request.
An email sent to users of reports that were going to be unavailable for a window of time.
An email distributed to all employees, announcing the launch of new giving programs and a new giving system.
A communication sent to project stakeholders, announcing the kickoff of an internal project.
A mockup intranet page showing content copy and where it should be posted on the site.
Detailed guidelines documented to govern the administration of a new matching gift program.
Email content sent by an executive, requesting support from the Executive Leadership Team.
Article for The Buzz, the internal newsletter of the staffing department of a large energy company.
An email reminding employees who submitted matching gift requests to print their giving history prior to system retirement.
An invitation sent to targeted employees, encouraging them to register for optional training on a new tool being introduced.
Internal Marketing / Press Kits
An internal marketing tool used to make employees of a newly merged company aware of an HR resource.
A marketing tool used to raise awareness of new selection testing requirements.
A brochure distributed at the company's annual Volunteer Expo to raise awareness of the new volunteer programs available to employees.
A flyer intended for distribution at retiree chapter meetings and designed to raise awareness of the company's spring volunteer event.
A one-page quick reference guide designed for distribution to managers.
A flyer designed to raise awareness of an upcoming volunteer event to be held on-site.
Training & Performance Support Materials
A job aid for navigating the company's online organization chart.