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Dale Barr

Freelance Commercial Writer / Strategic Copywriter / Corporate Communications Specialist

Location icon United States of America

Writer and editor of a wide range of corporate communications, including newsletter articles; brochures and flyers; employee email communications; management presentations; executive talking points; training materials; performance support materials (job aids, quick reference guides, user guides, FAQs, etc.); manager and employee handbooks; internal website content; client-specific content for out-of-box vendor applications; focus group materials; policies; program guidelines; and internal marketing collateral (press kits).

My approach is simple. I seek first to understand who your target audience is and why they should care about what you have to say (what's in it for them, or the "so what?" factor). Then I use that understanding to deliver crisp and concise copy that resonates with your readers and yields the results you desire.
Additional samples of my work are available upon request.
[email protected]

Portfolio

Corporate Communications

Internal communication
Project kickoff email

A communication sent to project stakeholders, announcing the kickoff of an internal project.

Program guidelines
Matching gift guidelines

Detailed guidelines documented to govern the administration of a new matching gift program.

Internal communication
Executive request for support

Email content sent by an executive, requesting support from the Executive Leadership Team.

Internal Marketing / Press Kits

Flyers& Brochures

Training & Performance Support Materials

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