Dale Barr

Writer and editor of a wide range of corporate communications, including newsletter articles; brochures and flyers; employee email communications; management presentations; executive talking points; training materials; performance support materials (job aids, quick reference guides, user guides, FAQs, etc.); manager and employee handbooks; internal website content; client-specific content for out-of-box vendor applications; focus group materials; policies; program guidelines; and internal marketing collateral (press kits).

My approach is simple. I seek first to understand who your target audience is and why they should care about what you have to say (what's in it for them, or the "so what?" factor). Then I use that understanding to deliver crisp and concise copy that resonates with your readers and yields the results you desire.
Additional samples of my work are available upon request.
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