Brooke Betts (fka Farrell)

Marketing / Communications

My works includes proven marketing results for B2B and B2C national businesses including large, publicly-traded companies such as Waste Management and Minute Maid, regional retailers and restaurants such as Captain D's Seafood and Saltgrass Steakhouse,growth stage companies such as Drive Time, and start-ups including my own company RecycleMatch.

I've gathered a few projects here based on specific requests. There are thousands of examples of marketing, advertising, customer research and insights, strategic planning and other communications that I'm equally proud to discuss. But 90% of what I've worked on isn't available online or has been a victim of voracious office purges. If you're interested in learning about those, we should talk.



Adland ®
Plum Production's Eric Saarinen helps Waste Management Think Green

Director Eric Saarinen of Plum Productions has helped ad agency Fogarty Klein Monroe create a new campaign for Waste Management. "We had to visually convey the growing impact of Waste Management's efforts to recycle and renew environmental resources," explains Saarinen.

Public Speaking

Waste as treasure

Brooke Betts Farrell's idea is simple - she wants her company, RecycleMatch, to be the eBay of trash. Matching those who have waste with those who need it, RecycleMatch lowers costs, reduces waste and accelerates green innovation.


RoadRunner Recycling Website
Waste & Recycling Services For Business | RoadRunner

Let Us Handle It For You. Saving money is good, but your top priority is keeping your operations running smoothly. Let RoadRunner help with both. Every adjustment and recommendation we make to save you money is always optional based on if it works for your operation.

ASAP Payroll
Payroll Services | Online Accounting Services

We are payroll and accounting experts who love working with small businesses across the US in the following industries. In fact, 80% of our customers come from referrals. "When we met the ASAP team via the Colorado Companies to Watch awards, there was no hesitation in switching to their services.

Waste Management

This is the current version of the site which includes a great deal of new or revised content; original site was launched in 2007 winning a Mashable Award for Best Environmental Website.

Articles / Earned Media

RecycleMatch Trades the Garbage Heap for the Cloud

Have I got a deal for you! For sale cheap -- actually, free -- are 500 VHS tapes on cutting and layering men's hair, "Classic Men's Hair Cutting Series #1 Tapering and Layering," wrapped in clear plastic with a box case. Or perhaps you're in the market for shredded wood waste from construction and demolition sites.

NY Times
Waste Management is trying to green up its image

NEW YORK - Everyone is all for waste management, the concept. Who could be against getting a handle on the burgeoning stream of garbage? But waste management, the industry? That is a different story.

100 Brilliant Ideas 2010

This story first appeared in the June 2010 issue of Entrepreneur . To receive the magazine, click here to subscribe. A bold concept perfectly in sync with the moment: It's what great companies are built on. It's what shapes the future. It's entrepreneurship at its best.

RecycleMatch: A Curated Craigslist for Industrial Waste

When it comes to industrial waste, the numbers are shocking. The EPA has estimated that companies in the U.S. spend an estimated $22 billion per year to send 214 million tons of materials to landfills. While some of that waste can be diverted to recycling programs, the more striking fact is the waste that ends up in landfills often still has tangible value.

Press Release Samples

Led to Tech Crunch Article
Tech VC Sees Green with RecycleMatch

“RecycleMatch is applying technology to a large and dynamic opportunity. The zero-waste initiatives of today’s businesses are finally driving innovation into the $27 billion commodity recyclables market as well as the $22 billion annual landfill spend.”

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