United States
Content Marketing & Social Media Strategy: Blog content, email & website copy, thought leadership, and social media.
Industries include insurance, real estate, technology, business, health, beauty, and culture.
My professional writing experience is backed by a passion and deep knowledge of creative writing, for which I hold an MFA from The New School.
Content & Blogs
During the 2008 financial crisis, we saw job loss, home foreclosures, and many businesses forced to close. However, there was a lot of innovation that came out of that time too, as new businesses like Groupon, WhatsApp, and Slack were all started. The current crisis is different in many ways, but there are similarities.
At a time when many of us are asking, "When will this be over?" it is comforting and encouraging to see how others are navigating this period from a professional and personal standpoint. Hiscox recently reached out to three of our customers to find out how they are adapting, what business as usual looks like right now, and even how their personal lives have been impacted.
When it comes to business, bigger isn't always better. There are some advantages to being classified as a small business. For example, you can get access to government contracts set aside only for small businesses. But which businesses qualify as small?
Harvard Business School MBA Gil Addo always knew he wanted to play a role in the healthcare space. When he was a child, his grandmother was diagnosed with a brain tumor and started commuting thousands of miles between Barbados and Boston for surgery and a long series of post-op appointments.
Black-owned businesses have a long and rich history in the United States. But today minority-owned businesses have a harder time getting access to capital and therefore have higher rates of failure compared to white-owned businesses. To put things in perspective, Black-owned businesses have been twice as likely to shut down because of the pandemic compared to small businesses overall.
Many small businesses have come out of economic downturns. For aspiring entrepreneurs, there may be similar opportunities now, even amid the current pandemic and financial downturn. Find out why now may be the right time to start a side hustle.
Like many businesses right now, Claire had to pivot her business model if she was going to continue to offer value to customers. Find out exactly how this yoga studio owner is taking care of her clients and employees against the odds.
To share the Hiscox story with our audience, we update our website, social media, and ads with a new look and feel every few years. This year, we kicked off 2021 with a new brand advertising campaign called Dreams, which celebrates the courageous moment when an entrepreneur takes a life-long dream and turns it into a full-time business.
The workforce is changing dramatically with more people working and starting businesses from home. Working from home is attractive to many people because it can lead to more work-life balance. If you want to start a business from the comfort of your own home, we have the tools and tips you need to make that a reality.
The Hiscox Latino Employee Network (HLEN) recently hosted a live Zoom interview with up-and-coming artist, Leandro Comrie. The event was held to celebrate the last day of Hispanic Heritage Month (October 15th) and to hear the unique story of this Venezuelan painter. Leandro was born in Brooklyn, NY but grew up in Caracas, Venezuela.
Para leer este blog en Español, haga click aquí. To celebrate National Hispanic Heritage Month (September 15 - October 15), we're shining a light on the Hiscox Latino Employee Network (HLEN) and the work they do at Hiscox and in local communities. However, we're not stopping there.
Whether you're a new or seasoned agent, your referral business is a crucial part of the job. However, you can only get referrals if you reach out to the people in your sphere of influence. That is, those within your sphere of influence need to know that you own a successful real estate business through routine communication.
Small businesses are the backbone of America. Although many agree with this sentiment, few are as dedicated to supporting up-and-coming enterprises than the American Small Business Development Centers (SBDC), a nationwide organization created to support American small businesses through training, counseling, and other resources at free or affordable costs with nearly 1,000 locations across the country.
Are you unsure about how to handle objections from potential real estate clients? Sometimes certain questions can throw you off your game, but it's important to deal with these situations head-on. These tactics will help you do just that. You will find that these tips are actually quite simple but will have a lasting, positive effect on your real estate business.
Real estate agents know the value of putting on a stellar open house. But how do you ensure that people show up? One of the best marketing strategies to promote an open house is through social media. You can easily create quality social media posts to get the word out just by following these guidelines.
Food and Culture
We check out the 10 best museums to be found off the beaten track in Upper Manhattan.
Steam rose from the pot and I inhaled a buttery whiff. I picked up the wooden spoon resting on the stovetop, its handle warm from sitting there for too long. I flicked single grains of rice, moving...
Interviews
Tina Cane is a New York City native whose latest book of poetry, Once More With Feeling from Veliz Books is a reflection of her life growing up in Hell's Kitchen and the East and West Villages
Thanks to the cooperation of the National Book Critics Circle (NBCC) and Creative Writing at The New School, as well as the tireless efforts of our students and faculty, we are able to provide interviews with each of the NBCC Awards Finalists for the publishing year 2016.
Small businesses are the backbone of America. Although many agree with this sentiment, few are as dedicated to supporting up-and-coming enterprises than the American Small Business Development Centers (SBDC), a nationwide organization created to support American small businesses through training, counseling, and other resources at free or affordable costs with nearly 1,000 locations across the country.