Bridget Kiley

Content Marketing & Social Media Strategist

United States

Content Marketing & Social Media Strategy: blogs, emails, web, ads, thought leadership, and social media.

Industries: Retail, consumer goods, insurance, real estate, technology, business, health, beauty, and culture.

I help businesses establish their brand voice and create content that resonates with target audiences. I’ve honed this skill by studying the mechanics of creative writing and storytelling and putting it into practice for businesses, resulting in copy that is inspired and original.

I follow a simple rule: always put people at the heart of what you’re writing. Doing so leads to copy that makes people stop scrolling and take a moment to read what you have to say, encouraging them to take action – whether that be to click, read, sign up, or learn more about what makes your company special.

Portfolio

Thought Leadership

Genpact
Hybrid work is the future but is your company's culture still in th

A healthy organization is one that is constantly learning. And to maintain that health and growth, businesses must invest in helping people expand their skills and expertise. The pandemic made digital transformation an even greater necessity to strengthen business resilience against uncertainty, which ramped up the demand for new skills and roles.

Genpact
​In the new Roaring '20s, consumers are stocking up on the products

Analysts can barely keep up with the skyward trajectory of online retail sales. The evidence is in the numbers. In 2020, more than 2 billion people worldwide bought goods and services online, spending $4.2 trillion. While the recent global pandemic has ignited the explosion in e-commerce, consumers have developed a fervent, enduring taste for online shopping.

Hiscox
04/17/2019
Why now is a good time to start a side hustle

Many small businesses have come out of economic downturns. For aspiring entrepreneurs, there may be similar opportunities now, even amid the current pandemic and financial downturn. Find out why now may be the right time to start a side hustle.

Landing Pages

Genpact
Consumer Goods and Retail | Genpact

We accelerate process automation, supercharge artificial intelligence and analytics, and redesign customer experiences so businesses can thrive.

Genpact
Better World Initiative | Genpact

Digital transformation isn't just for Fortune 500 companies. Social enterprises tackling some of the world's most fundamental challenges can struggle to live up to their potential without the right technology, resources, and skills. At Genpact, our Better World Initiative lends our digital capabilities and process skills to the social sector at no cost, helping organizations reach more people and accelerate their impact on the planet.

Executive Communications

Genpact
Turning access into impact | Genpact

Access is core to a new partnership we have with Positive Planet, an organization that promotes inclusive, sustainable economic growth and employment around the world. The collaboration between our two organizations is providing minority entrepreneurs with access to the training, skill-building, and network to help talented entrepreneurs amplify their impact.

Blogs & Articles

Hiscox
04/17/2019
3 Entrepreneurs share how they launched their business on the heels of a pandemic

During the 2008 financial crisis, we saw job loss, home foreclosures, and many businesses forced to close. However, there was a lot of innovation that came out of that time too, as new businesses like Groupon, WhatsApp, and Slack were all started. The current crisis is different in many ways, but there are similarities.

Hiscox
04/17/2019
What are small businesses doing to stay afloat? 3 Business owners share their stories

At a time when many of us are asking, "When will this be over?" it is comforting and encouraging to see how others are navigating this period from a professional and personal standpoint. Hiscox recently reached out to three of our customers to find out how they are adapting, what business as usual looks like right now, and even how their personal lives have been impacted.