Consistently creating effective content at scale has taught me to be equal parts marketer, strategist, publisher, and leader. The satisfaction of perfectly executed content and creative strategy is exactly what I love about this work.
I have more than a decade's experience building and leading teams that create great content—long-form, social, video, infographics, ebooks. The work below is a sampling of the hundreds of projects and programs I've created for organizations in enterprise software, law, venture capital, consumer products, and tech, tech, tech.
Want to talk mid-funnel content strategy or debate Oxford commas? Email me at [email protected]
The Content Mint worked with Google AdWords’ Marketing, Sales, and Product teams to reboot its video strategy and lead content production.
Using external placement on TechCrunch to jump start search visibility of new cornerstone content.
The Content Mint advised Steph Gould Corp. on its first-ever branding project, leading brand strategy and copywriting on its new website.
Editorial + Creative
External publication of thought leadership article for CEO of Entefy, an AI/machine learning startup. This article was the 3rd most popular AI article on VB during 2017.
A sample video explaining AdWords to a global SMB audience.
Thought leadership content for CEO of Entefy, an AI/machine learning startup. This article was part of a topic cluster on ethical AI designed to drive brand awareness and search traffic.
Establishing thought leadership in a competitive, technical field like artificial intelligence requires a savvy knowledge of the audience's curiosity combined with the creative instinct to identify something new to say.
"The role of the designer is that of a very good, thoughtful host, anticipating the needs of his guests." Charles Eames' design wisdom is a useful starting point for shaping memorable user experience (UX).
I chose an active, energetic voice that matched this global law firm's innovative legal services offering.
I led concepts and copywriting for this high-profile ad, a central element of this global law firm's rebranding effort.