Brian M. Walker

DevOps for Devices: The Innovator's Guide to Enterprise Fleet Transformation

Co-Editor / ghostwriter on category-defining book by company CEO.

Blog | Scale Venture Partners

Highly technical, data-driven campaign content aimed at entrepreneurs and investors.

What seed-stage dilution tells us about changing investor expectations

Example of a "ghostwritten" article for the Scale Operating Partner.

Referral traffic boosts search visibility of new cornerstone content

Using external placement on TechCrunch to jump start search visibility of new cornerstone content.

Automation replaced 800,000 workers...then created 3.5 million new jobs

External publication of thought leadership article for CEO of Entefy, an AI/machine learning startup. The third-highest traffic AI article on VB that year. This article was the 3rd most popular AI article on VB during 2017.

Rebooted video strategy

The Content Mint worked with Google AdWords’ Marketing, Sales, and Product teams to reboot its video strategy and lead content production.

Brand refresh for $600M packaging services company

The Content Mint advised Steph Gould Corp. on its first-ever branding project, leading brand strategy and copywriting on its new website.

Video from Google AdWords project

A sample video explaining AdWords to a global SMB audience.

Ethical AI happens before you write the first line of code

Thought leadership content for CEO of Entefy, an AI/machine learning startup. This article was part of a topic cluster on ethical AI designed to drive brand awareness and search traffic.

Are you thinking what I'm thinking? The new science between brain-to-brain communication.

Establishing thought leadership in a competitive, technical field like artificial intelligence requires a savvy knowledge of the audience's curiosity combined with the creative instinct to identify something new to say.

Teaser video for AI/ML startup's product launch

What the Hawaii missile alert fiasco teaches us about UX

"The role of the designer is that of a very good, thoughtful host, anticipating the needs of his guests." Charles Eames' design wisdom is a useful starting point for shaping memorable user experience (UX).

Defining the value proposition (B2B)

I chose an active, energetic voice that matched this global law firm's innovative legal services offering.

Room for humor in professional services advertising

I led concepts and copywriting for this high-profile ad, a central element of this global law firm's rebranding effort.