Img 4788

Amelia Florence Bell

Beauty + Lifestyle Editor

Location icon United Kingdom

Skincare and wellness enthusiast. Natural beauty advocate. Travel writer. Words for ASOS, Farfetch, HELLO!, Luxury Lifestyle Mag

Portfolio
ASOS
SKINCARE INGREDIENTS DECODED

When it comes to skincare right now, innovation is the word on everybody’s lips. From customised and scientific formulas to naturally derived alternatives, things are getting more exciting (and advanced) by the minute

ASOS
THE BEST ROUTINE FOR YOUR SKIN TYPE

Your skin query: dry skin Dry, rough skin can have many environmental causes (the weather being the main offender), but it's easy to add moisture to the skin using a few key ingredients: hyaluronic acid can hold up to 1,000 times its weight in water

ASOS
SKINCARE BUZZWORDS FOR 2019

With so many unique names surfacing right now - bakuchiol, marula oils, plant-derived squalane - plus heaps of old favourites cropping up in fresh iterations, we're going to need a new skincare dictionary for 2019.

ASOS
ASOS CHATS TO BULLDOG SKINCARE'S FOUNDER

Is there a hero product? 'Each of these products has been created to wake up your complexion, but my personal favourites are the Energising Moisturiser and Energising Mask. The gel-like formula in the moisturiser is hydrating and refreshing, while the non-bleached sheet mask is

ASOS
FOUNDATION TIPS FROM A PRO

Ah, foundation. Where do we even begin? Undertones, application, tools, shades... These are just a few of the dilemmas we face when it comes to finding the one that's unique to our skin. Then there's the formula and finish: powder or liquid, matte or dewy - the possibilities are endless.

ASOS
6 FACE MASK TRENDS TO KNOW

Australian pink clay Emma Hardie 's latest innovation earns its stripes thanks to its stash of rich ingredients, like moringa seed oil, plus heaps of skin-boosting vitamins. The real attraction, though, is Australian pink clay, which, unlike most clays, actually helps improve moisture levels.

ASOS
BAREMINERALS HAS LANDED ON ASOS

When bareMinerals burst onto the scene with its original, loose-powder mineral foundation, it was all anyone could talk about: great makeup with all the benefits of skincare. And now, with news of the cult Californian brand coming to ASOS this January - the time when, let's face it, our skin

ASOS
DISCOVER CLINIQUE ID

So, how does it all work? Firstly, you can select one of three Dramatically Different hydrating bases - the hydrating jelly, the signature moisturising lotion or an oil-control gel. Next up, choose one of five rainbow-hued active concentrate cartridges, which all address a specific skin type.

ASOS
TALKING NATURAL BEAUTY WITH BYBI

BYBI co-founders Elsie Rutterford and Dominika Minarovic are on a mission. It started with a simple interest in wellness, followed by a blog, then a book deal, and has now resulted in their very own skincare brand: BYBI, short for By Beauty Insiders.

ASOS
PAVING THE WAY FOR SUSTAINABLE BEAUTY

How does Beauty Kitchen strive to be sustainable? 'There's no such thing as waste in our view. For example, all of our packaging has recently been relaunched to be fully reusable. So, once you've finished a product, you send the empties back to us and we take the label off and recycle it for you..

ASOS
NIKKI WOLFF'S GUIDE TO GLOWING SKIN

How do BECCA's brand values resonate with you? Becca is committed to inclusivity in every way. Whatever your face shape or colouring, everyone can find their perfect glow ritual and channel their inner light to create a glow that's not just on the outside...

ASOS
SPF: EVERYTHING YOU NEED TO KNOW

How can we incorporate an SPF into our skincare routine? 'According to the World Health Organisation, up to 90% of the visible changes commonly attributed to ageing may be caused by sun exposure, so SPF should always be part of your daily skincare routine.

ASOS
THE 6-STEP J-BEAUTY ROUTINE

J-beauty (aka Japanese beauty) isn't your average skincare. Inspired by nature and backed by science, it involves homegrown ingredients that have been used in Japanese rituals for centuries, combined with the most innovative modern formulas.

ASOS
YOUR AM-TO-PM SKINCARE ROUTINE

We all know the recipe for healthy-looking skin - more sleep, better skincare, plenty of superfoods - but keeping it up IRL isn't always as easy as it sounds. That's where My Clarins comes in. The latest plant-based skincare by the brand gives you a fresh glow thanks to a zero-fuss, anti-stress regime.

ASOS
K-BEAUTY NEWNESS TO DISCOVER

From supercharged skincare to the famous 10-step routine, plus every mask you could ever dream of, K-beauty has innovation written all over it. And this is certainly true of the latest...

ASOS
GET TO KNOW GARNIER ORGANIC

From fresh lemongrass to soothing lavandin, Garnier Organic (the latest vegan-friendly skincare range to land on ASOS) is championing nature's best-kept secrets from around the world.

ASOS
GENDERLESS FRAGRANCE: MEET KIERIN NYC

KIERIN NYC does things differently. Just landed on ASOS, the gender-inclusive, vegan fragrance brand captures the essence of New York City via scent stories – from the earl-grey-infused Sunday Brunch, to the sweet and spicy aroma of Nitro Noir...

ASOS
CELEBRATING 25 YEARS OF AMERICAN CREW

Perhaps you’ve been using American Crew’s long-admired hair 'Fibers' for years, but you might not know the story (and the man) behind the brand. Let’s journey back to 1994, when David Raccuglia, a trained hairdresser and photographer, started up an innovative grooming brand...

Farfetch
IN CONVERSATION WITH REJINA PYO

Rejina Pyo is a superwoman. In a flash, the Korean-born designer has become one of London’s luminaries, dressing (and empowering) strong, like-minded women near and far. In fact, celebrating individuality seems forever on the

Farfetch
MEET DESIGNER HERON PRESTON

Heron Preston is a man of many talents; a former DSNY artist, current proprietor of a global retail pop-up store and one-time Kanye collaborator. More importantly, his eponymous label, known for its streetwear and slogan tees, harnesses the myriad of

Farfetch
IN CONVERSATION WITH SIES MARJAN

Meet designer Sander Lak - the man behind the New York label that's lifting everyone's mood. Launched in New York, Sies Marjan is the confetti-coloured, ebullient label that's earned the designer this year's CFDA award for emerging talent. The latest collection embodies his fascination for colour - ombré shades offset with dusty greens and icy blues, appearing like an intense dream.

Farfetch
MICHAEL HALPERN TALKS MAXIMALISM

You've previously said 'it's like a split personality; dressing should be how you can be different people', how so? Michael Halpern: Now that people are living in the clothing outside of the runway, it's so exciting to see how women interpret Halpern in their own way.

Farfetch
CHRISTIAN DIOR, DESIGNER OF DREAMS EXHIBITION

WORDS BY AMELIA BELL Right now, all eyes are on Dior. With a newly appointed artistic director, the return of the iconic noughties Saddle bag, and most recently, news of the largest ever Dior exhibition at London's V&A museum - it's all we can talk about.

Farfetch
THE BRANDS LEADING THE LOGOMANIA WAVE

This season, the power of the logo has reached fever pitch. Best served head-to-toe and drenched in irony (see: 'Guccy'), SS18's logomania continues the wave of Nineties nostalgia - even the labels who don't do logos are doing them now. Get to know the designers leading the way...

Farfetch
TRENDING: THE BEST OF THIS SEASON'S NEW COATS

WORDS BY AMELIA BELL The bad news? Less sunlight, looming temperature drops means peak hibernation season is nearing. The good news? It's also the best time (and excuse) to reignite your love for outerwear. And this season's heavy hitters are far too good to be cooped up inside.

Farfetch
RE-DOING DENIM: MEET SEAN BARRON

A frustrating hunt for the perfect pair of vintage jeans led friends Sean Barron and Jamie Mazur to get creative. The result? RE/DONE - the sustainable LA-based label carving out a new identity for heritage brands

Farfetch
MEET RISING DESIGN STAR NATASHA ZINKO

Her designs may have already caught your eye, but did you know that emerging fashion star Natasha Zinko is quite the polymath? The Ukranian-born, London-based designer is a trained lawyer turned jeweller,as well as a dexterous watercolour painter.

ASOS
SPOTLIGHT ON MADRID: WHAT TO SEE AND DO

From cool Chueca to stylish Salamanca, Madrid is home to some endlessly eclectic neighbourhoods – one minute you'll find yourself lost in traditional architecture and local tapas bars, and the next surrounded by trendy roof terraces and modern art. And the same goes for the style here

Luxury Lifestyle Magazine
HOTEL REVIEW: BLESS HOTEL IBIZA, CALA NOVA

Think of Ibiza and two things usually spring to mind - the hedonistic south and holistic north. Bless Hotel Ibiza, a new hotel situated on the eastern fringe of the Balearic Islands, finds itself, figuratively and literally, somewhere in the middle.

Instagram icon