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Amelia Florence Bell

Beauty + Lifestyle Editor

Location icon United Kingdom

Skincare and wellness enthusiast. Natural beauty advocate. Words for ASOS, Farfetch, HELLO!, Luxury Lifestyle Mag

Portfolio
Farfetch
IN CONVERSATION WITH DESIGNER REJINA PYO

Rejina Pyo is a superwoman. In a flash, the Korean-born designer has become one of London’s luminaries, dressing (and empowering) strong, like-minded women near and far. In fact, celebrating individuality seems forever on the mind of Pyo, who, among her many powers...

ASOS
GENDERLESS FRAGRANCE: MEET KIERIN NYC

KIERIN NYC does things differently. Just landed on ASOS, the gender-inclusive, vegan fragrance brand captures the essence of New York City via scent stories – from the earl-grey-infused Sunday Brunch, to the sweet and spicy aroma of Nitro Noir...

ASOS
CELEBRATING 25 YEARS OF AMERICAN CREW

Perhaps you’ve been using American Crew’s long-admired hair 'Fibers' for years, but you might not know the story (and the man) behind the brand. Let’s journey back to 1994, when David Raccuglia, a trained hairdresser and photographer, started up an innovative grooming brand...

Farfetch
MEET STREETWEAR HERO, HERON PRESTON

Heron Preston is a man of many talents; a former DSNY artist, current proprietor of a global retail pop-up store and one-time Kanye collaborator. More importantly, his eponymous label, known for its streetwear and slogan tees, harnesses the myriad of creative outlets that make Preston tick.

ASOS
SPF: WHY WE NEED TO FACE THE FACTS

How can we incorporate an SPF into our skincare routine? 'According to the World Health Organisation, up to 90% of the visible changes commonly attributed to ageing may be caused by sun exposure, so SPF should always be part of your daily skincare routine.

Farfetch
INTERVIEW: MICHAEL HALPERN AHEAD OF LFW

You've previously said 'it's like a split personality; dressing should be how you can be different people', how so? Michael Halpern: Now that people are living in the clothing outside of the runway, it's so exciting to see how women interpret Halpern in their own way.

Farfetch
SHOPPING VINTAGE WITH RE/DONE CO-FOUNDER SEAN BARRON

A frustrating hunt for the perfect pair of vintage jeans led friends Sean Barron and Jamie Mazur to get creative. The result? RE/DONE - the sustainable LA-based label carving out a new identity for heritage brands by remixing vintage denim into perfectly fitting modern jeans.

ASOS
TALKING ALL THINGS NATURAL BEAUTY WITH BYBI

BYBI co-founders Elsie Rutterford and Dominika Minarovic are on a mission. It started with a simple interest in wellness, followed by a blog, then a book deal, and has now resulted in their very own skincare brand: BYBI, short for By Beauty Insiders.

ASOS
BEAUTY KITCHEN IS PAVING A NEW WAY FOR SUSTAINABLE BEAUTY

How does Beauty Kitchen strive to be sustainable? 'There's no such thing as waste in our view. For example, all of our packaging has recently been relaunched to be fully reusable. So, once you've finished a product, you send the empties back to us and we take the label off and recycle it for you..

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