Amelia Florence Bell

Beauty & Lifestyle Journalist

United Kingdom

All things beauty, fashion, travel, and wellness.

I am an experienced freelance editor and writer with a diverse portfolio of clients across online, print, brand and social media. I work on both editorial and commercial websites, including blog, SEO, CRM and strategy.

I work for brands like ASOS and Feelunique, as well as online publications including POPSUGAR, Citizen Femme, Hip + Healthy, Luxury Lifestyle Magazine, Woman & Home, and more.

Portfolio
Feelunique
Before and After: I Tried Olaplex and This is What Happened

Say the word “Olaplex” in a salon and you’re unlikely to find a hairstylist who doesn’t swear by it. Why? According to the experts, it’s the OG hair treatment and only patented technology of its kind that actually repairs damaged and colour-treated hair, working on a molecular level to re-link the bonds broken by chemical damage...

Citizen Femme
07/17/2020
The Best Places To Visit In Japan This Year | Citizen Femme

So many of us dream of visiting Japan in Spring in the hope of catching the cherry blossom in full swing-but with an unbeatable buzz, fascinating culture and some of the world's best food, there's so much more to discover besides sakura.

POPSUGAR Beauty UK
07/02/2020
Do You Know What SPF Stands For? Dermatologists Explain What It Actually Means

You've heard it so many times before - wear SPF every day, come rain or shine, and even when you're indoors. But do you know what your SPF really means? Sunscreen, as any expert will tell you, is paramount to protect your skin and cells against harmful UV exposure, as well as guard against premature signs of ageing.

POPSUGAR Beauty UK
05/22/2020
Fake Tan Serums Are the Best New Way to Self-Tan Your Face Without Clogging Pores

These days, fake tan comes in a variety of different forms - mousse, lotion, gel, spray, oil you name it. Well, now there's a new type of self-tanner on the market to acquaint yourself with: fake tan serums, a new crop of hybrid skin care/self-tan formulas that are quickly turning the tanning world on its head.

Feelunique
These 6 Self-Care Remedies Are My Go-To Mood Boosters Right Now

Sometimes, a little self-care goes a long way. Whether it's sinking into the tub with your bath oils or lighting a candle to boost your mood, it's the small things that really make a difference to how we feel. This rings true more than ever right now when many of us are feeling a laundry list of emotions; Stressed?

ASOS
The Best Routine For Your Skin Type

Your skin query: dry skin Dry, rough skin can have many environmental causes (the weather being the main offender), but it's easy to add moisture to the skin using a few key ingredients: hyaluronic acid can hold up to 1,000 times its weight in water

Farfetch
In Conversation With Rejina Pyo

Rejina Pyo is a superwoman. In a flash, the Korean-born designer has become one of London’s luminaries, dressing (and empowering) strong, like-minded women near and far. In fact, celebrating individuality seems forever on the