Roberts 0011

Amanda J. Roberts

Editorial Pro | Marketing/Advertising and Education Industries

Location icon United States

Multi-talented, organized editorial professional with a background in marketing and sales support, training and instruction, taxonomies and asset management. I specialize in overseeing projects such as curriculum redesigns, new taxonomy creations, and new brand websites. I enjoy the challenge of convincing potential customers to try new products, or re-envisioning how they use existing products. As a former librarian and writing teacher, I am adept at research and supporting professionals and teams through the collaborative creative process. I content-plan, copywrite, copy-edit, QA, and develop organizational schemes for everything from brand websites to product labels.

Portfolio
Blue Plate Mayonnaise
2018
Blue Plate Mayonnaise

Editorial project management, content direction, proofreading & copy editing, copywriting, and recipe standardization for new website of the beloved regional favorite.

Luzianne Tea
2018
Luzianne Iced Tea - Family Owned Since 1902

Created client-facing content plan, developed and standardized recipes, co-authored content, created and implemented categorization scheme, and proofread & copy-edited website of newly re-packaged Southern tea brand.

Food & Beverage

Website Redesign
Industrial Ingredients

Created copy for Products and Co-Branding sections of re-designed website for iconic hot pepper sauce brand.

New Website Buildout
New Orleans' Finest Beans, Peas, & Lentils

Developed blog posts, researched & wrote content, and created recipes for new website of beloved New Orleans brand. Created consumer-facing recipe taxonomy to ensure a positive online brand experience.

Direct Marketing: Email
Football Food Made Easy

Email to football fans showing them easy & fun uses of an iconic food product on game day. Features videos of football-chef pros showing off their skills in the kitchen.

Investment Bullion & Numismatics

Landing Page: Gold Gift Guide
Holiday Gift Guide

LP of holiday gift guide for gold investment products, with emphasis on visuals. Each panel links to an individual product page detailing the options for & benefits of each coin.

Publications & Professional/Community Service

Linkedin icon Instagram icon