United States
Multi-talented, organized editorial professional with a background in marketing and sales support, writing for various audiences, training and instruction, website taxonomies and asset management. I specialize in overseeing projects such as curriculum redesigns, new taxonomy creations, and new brand websites.
As a former librarian and writing teacher, I am adept at research-based writing and supporting professionals and teams through the collaborative creative process. I content-plan, copywrite, copy-edit, QA, and develop organizational schemes for everything from brand websites to product labels.
Industry specializations include education, consumer packaged goods, multimodal transportation, and niche products such as numismatics.
Guest post by Amanda Roberts, Book Group Discussion Leader During the months of April and May, Denver-area residents from several different neighborhoods came together for six weeks to discuss Human Transit: How Clearer Thinking about Public Transit Can Enrich Our Communities and Our Lives by Jarrett Walker.
Ned's full spectrum hemp oils are made from carefully cultivated organic Colorado hemp grown on a farm that employs biodynamic farm principles and practices. Biodynamic farming is working with nature, not against it. To answer that question of what biodynamic farming is, let's go back to the beginning, all the way back to 1924. (Ghost-written blog post)
Like many rapidly growing cities across the United States, Denver wrestles with its car-prioritized legacy of interstate building and exit expansions through its increasingly traffic-snarled communities. Just off the Lincoln/Broadway exit today, the dangerous, multilane urban arterial roadway we know as Lincoln Street whisks cars as quickly as possible from I-25 into downtown.
In 2019, I ghost-wrote a series of blog posts for wellness brand Ned, focusing on the health aspects of organic CBD grown in the Colorado mountains on a biodynamic farm. I conducted keyword research for SEO purposes, as well as accurate representation of health content. The tone of the pieces followed the brand's relaxed online presence and conformed to its style guide.
Email to numismatic buyers that uses the power of storytelling and appeal to affect to create excitement around a one-of-a-kind shipwreck coin. Resulted in immediate sale.
Editorial project management, content direction, proofreading & copy editing, copywriting, and recipe standardization for new website of the beloved regional favorite.
Email describing the investment benefits of a semi-numismatic coin, using textual analysis and infographics. Resulted in sales of $155k.
Created client-facing content plan, developed and standardized recipes, co-authored content, created and implemented categorization scheme, and proofread & copy-edited website of newly re-packaged Southern tea brand.
Developed blog posts, researched & wrote content, and created recipes for new website of beloved New Orleans brand. Created consumer-facing recipe taxonomy to ensure a positive online brand experience.
Email to football fans showing them easy & fun uses of an iconic food product on game day. Features videos of football-chef pros showing off their skills in the kitchen.