United States
Multi-talented, organized editorial professional with a background in marketing and sales support, training and instruction, taxonomies and asset management. I specialize in overseeing projects such as curriculum redesigns, new taxonomy creations, and new brand websites. I enjoy the challenge of convincing potential customers to try new products and services, or re-envisioning how they use them.
As a former librarian and writing teacher, I am adept at research-based writing and supporting professionals and teams through the collaborative creative process. I content-plan, copywrite, copy-edit, QA, and develop organizational schemes for everything from brand websites to product labels.
In 2019, I ghost-wrote a series of blog posts for wellness brand Ned, focusing on the health aspects of organic CBD grown in the Colorado mountains on a biodynamic farm. I conducted keyword research for SEO purposes, as well as accurate representation of health content. The tone of the pieces followed the brand's relaxed online presence and conformed to its style guide.
As president of this community advocacy group, I research and write all content for the website, schedule and run all monthly meetings, and organize people to work on community projects.
Email to numismatic buyers that uses the power of storytelling and appeal to affect to create excitement around a one-of-a-kind shipwreck coin. Resulted in immediate sale.
Editorial project management, content direction, proofreading & copy editing, copywriting, and recipe standardization for new website of the beloved regional favorite.
Email describing the investment benefits of a semi-numismatic coin, using textual analysis and infographics. Resulted in sales of $155k.
Procured website client for Cred Studios, collaborated with art director and co-copywriter to define editorial direction, and proofread consumer product labels to provide a new, polished online presence for the emerging cannabis brand.
Created client-facing content plan, developed and standardized recipes, co-authored content, created and implemented categorization scheme, and proofread & copy-edited website of newly re-packaged Southern tea brand.
Created copy for Products and Co-Branding sections of re-designed website for iconic hot pepper sauce brand.
Developed blog posts, researched & wrote content, and created recipes for new website of beloved New Orleans brand. Created consumer-facing recipe taxonomy to ensure a positive online brand experience.
Email to football fans showing them easy & fun uses of an iconic food product on game day. Features videos of football-chef pros showing off their skills in the kitchen.