Amanda J. Roberts

Editorial Professional | Research-Based Writing and Interactive Marketing

United States

Multi-talented, organized editorial professional with a background in marketing and sales support, training and instruction, taxonomies and asset management. I specialize in overseeing projects such as curriculum redesigns, new taxonomy creations, and new brand websites. I enjoy the challenge of convincing potential customers to try new products and services, or re-envisioning how they use them.

As a former librarian and writing teacher, I am adept at research-based writing and supporting professionals and teams through the collaborative creative process. I content-plan, copywrite, copy-edit, QA, and develop organizational schemes for everything from brand websites to product labels.

Portfolio
Ned
10/02/2019
CBD Oil for Dogs (and Other Beloved Furry Friends)

In 2019, I ghost-wrote a series of blog posts for wellness brand Ned, focusing on the health aspects of organic CBD grown in the Colorado mountains on a biodynamic farm. I conducted keyword research for SEO purposes, as well as accurate representation of health content. The tone of the pieces followed the brand's relaxed online presence and conformed to its style guide.

Blue Plate Mayonnaise
2018
Blue Plate Mayonnaise

Editorial project management, content direction, proofreading & copy editing, copywriting, and recipe standardization for new website of the beloved regional favorite.

Luzianne Tea
2018
Luzianne Iced Tea - Family Owned Since 1902

Created client-facing content plan, developed and standardized recipes, co-authored content, created and implemented categorization scheme, and proofread & copy-edited website of newly re-packaged Southern tea brand.

Website Redesign
Industrial Ingredients

Created copy for Products and Co-Branding sections of re-designed website for iconic hot pepper sauce brand.

New Website Buildout
New Orleans' Finest Beans, Peas, & Lentils

Developed blog posts, researched & wrote content, and created recipes for new website of beloved New Orleans brand. Created consumer-facing recipe taxonomy to ensure a positive online brand experience.

Direct Marketing: Email
Football Food Made Easy

Email to football fans showing them easy & fun uses of an iconic food product on game day. Features videos of football-chef pros showing off their skills in the kitchen.