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Alex Sloane is a freelance writer and content optimization specialist. He has worked with dozens of SaaS and B2B companies to capture more organic traffic from better content. Recently making the full-time jump to freelance work, Alex loves forming new partnerships.
Your website is where you not only talk about the products and services you sell but also where you build an emotional connection with your audience. As humans, we can naturally relate more to things we can look at rather than read. Visuals evoke emotions in us, and shape our opinions.
It doesn't matter how bedazzling your website looks.Beautiful design isn't enough. In fact, 79 percent of your web visitors will go elsewhere if they can't find what they're looking for on your website. Here's another way to look at it: How many times have you left a beautiful website just because you couldn't find what you were looking for?
No matter what you're selling, it's likely that you're in a competitive and crowded marketplace. And if you're not memorable, your marketing efforts won't take you far. How do you build a unique brand that influences shoppers to choose you over your competition? The answer? Understanding marketing psychology.
Having a user-friendly website in the modern day is no longer advised. Instead, it's required. If your website isn't user-friendly, traffic will bounce faster than you can blink. In fact, poor usability on your website directly impacts ranking factors for both mobile and desktop.
Angry customers, also known as detractors, have the power to turn customers away from your business. Working as negative social proof, an angry customer or a bad review can potentially sabotage your sales. Bad customer service is a huge cause for customers to leave your business for another brand.
Millions of people use social media on a daily basis. Social media is constantly touted as one of the best places to grow a business organically. But, according to a recent report by BuzzSumo, social media engagement was down 50% last year.