Alex Sloane

Freelance Writer and Content Optimization Specialist

United States

Alex Sloane is a freelance writer and content optimization specialist. He has worked with dozens of SaaS and B2B companies to capture more organic traffic from better content. Recently making the full-time jump to freelance work, Alex loves forming new partnerships.

11 Strategies to Effectively Use Visual Content | Piktochart

Your website is where you not only talk about the products and services you sell but also where you build an emotional connection with your audience. As humans, we can naturally relate more to things we can look at rather than read. Visuals evoke emotions in us, and shape our opinions.

How to Structure Your Website For Design and Conversions | Piktochart

It doesn't matter how bedazzling your website looks.Beautiful design isn't enough. In fact, 79 percent of your web visitors will go elsewhere if they can't find what they're looking for on your website. Here's another way to look at it: How many times have you left a beautiful website just because you couldn't find what you were looking for?

Selz FounderU
5 Marketing Psychology Tips to Brand Your Business in 2020 - Selz

No matter what you're selling, it's likely that you're in a competitive and crowded marketplace. And if you're not memorable, your marketing efforts won't take you far. How do you build a unique brand that influences shoppers to choose you over your competition? The answer? Understanding marketing psychology.

Treehouse Blog
Why Mind Maps Are Key to Building a User-Friendly Website | Treehouse Blog

Having a user-friendly website in the modern day is no longer advised. Instead, it's required. If your website isn't user-friendly, traffic will bounce faster than you can blink. In fact, poor usability on your website directly impacts ranking factors for both mobile and desktop.

How to Turn Angry Customers Into Brand Advocates

Angry customers, also known as detractors, have the power to turn customers away from your business. Working as negative social proof, an angry customer or a bad review can potentially sabotage your sales. Bad customer service is a huge cause for customers to leave your business for another brand.