Áine Magennis

Copywriter & Proofreader

Location icon Canada

With over 20 years in communications, Áine's past experience includes over 7 years in public relations, 6 years as the Director of 3 multinational ESL Schools in Ireland and Canada and the last 4 years as an entrepreneur.

In 2014, Áine made the decision to start her own freelance business – Nomadico Inc. – where she supports clients through a variety of communications. Not only did she tutor international students in English grammar and support clients with blog writing, but she has also helped a number of charities and not-for-profits 'raise their voice' in the community through fundraising proposals, speech writing, PR, and marketing.

Most recently, Áine has been working as a proofreader and copy editor in the packaging industry supporting top brands including SC Johnson, Pepsi, Purina, and Rexall.

Portfolio

Copywriting

Partylikeamother.ca
05/14/2017
Mom's Night Out! - Website content creation

I collaborated with the client in all aspects of this event. Based on the client's request for a 'first person', 'down-to-earth' and relatable voice, I wrote the content for this event webpage and helped provide options for the website url, logo design, social media strategy, and additional FaceBook posts as needed.

Brampton Board of Trade
01/06/2017
Top 40 Under 40 Awards Application - The Brampton Board of Trade

I wrote this award nomination package for the Brampton Board of Trade's inaugural Top 40 Under 40 awards. As the client provided very little guidance in terms of what the awards criteria would be based on, I researched a number of similar galas in North America and made decisions based on my experience working with the Board for the past three years. Once submitted, the package was approved. I also presented the idea of having each applicant submit a 'selfie' video where I arranged with a...

Brampton Board of Trade Comedy Night Event Collateral
10/20/2016
Event Passport

Guests were given this passport to navigate the free tasting plates available from local restaurants during this exciting comedy event. My objective was to make each food vendor's contribution fun, delectable and memorable.

Proofreading & Editing

MilliporeSigma/Merck
09/01/2017
Copy Editing Sample (Marks Contract April-Oct 2017)

This is an example of the types of documents I proofread and edited during my eight month contract working on a pharmaceutical rebrand. I was one of three copy writers responsible for ensuring a high level of consistency and error-free copy for over 800 documents of different page lengths. This clipping is an excerpt of a large brochure I worked on, requiring a number of client changes with a very tight turn-around.

Long Form Copy - Press Releases

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