Áine Magennis

Copywriter – Editor – Proofreader

Canada

My career over the last 25 years has truly been a 'path less travelled' – from studying theatre and speech writing at University, running Public Relations departments in Chile and Toronto, teaching English in the remote mountains of Japan, managing international English language schools in Ireland and Canada – and finally, owning my own communications business.

I bring a worldly perspective to my work. I have strengths in bringing words to life and communicating with diplomacy and charm. I specialize in writing compelling copy, helping clients express the fun and complex and proofreading like my grade 11 English teacher – sidebars, red pen and all.

Creative vision, brand voice, tone, nuance, and 'whether it sounds good to my ear' all play an essential role in my work — no matter if I am writing, editing or proofreading.

Earnest commitment to customer experience and satisfaction is the foundation to any project I work on.

I look very forward to helping you find the 'right' words to tell your story. When shall we begin?

Aine

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Portfolio

Strategic & Marketing Communications

VIP Brampton Box Insert
04/24/2022
City of Brampton: VIP Invitation

In addition to curating a VIP gift box, I wrote this insert to help introduce the city to potential investors while showcasing the box contents.

Copywriting - Food Packaging

Loblaws
03/25/2022
Loblaws: Advent Calendar

Who doesn't love an Advent Calendar! With 16 different teas selected for this calendar, I wrote 24 different rhymes to highlight flavours, ingredients and encourage holiday cheer! *Note, this is a large file and will take a minute to load.

Website Content, Scripts & Speeches

ForeverAR.com
05/01/2022
Website rewrite and editing: Forever AR

In April 2022, I was brought on to help re-write and edit the Forever AR website (not yet officially launched) , while incorporating a great deal of SEO key terms and industry information.

State of The City Address, Brampton Board of Trade
02/07/2017
Script writing: Chair of the Board Speech BBOT

As a freelance writer for the Brampton Board of Trade, I was brought on to help write the Chair of the Board's speech, highlighting key concepts facing Brampton businesses.

Proofreading & Editing

Brampton Board of Trade
05/05/2022
Copywriting, editing and proofreading: 2022 Brampton Board of Trade Business Excellence Awards...

I work closely with the Brampton Board of Trade on the Business Excellence Awards, specifically supporting corporate messaging (BBOT description on page 7), profiles (I interviewed and edited a 30-min interview with the Chair of the Board for page 8-9), nomination summaries (written by the nominees or nominators in different tenses, I helped edit the program to achieve a sense of cohesion) and final proofreading.

MilliporeSigma/Merck
Copy editing: Pharmaceutical

This is an example of the types of documents I proofread and edited during my eight month contract working on a pharmaceutical rebrand. I was one of three copywriters responsible for ensuring a high level of consistency and error-free copy for over 800 documents of different page lengths. This clipping is an excerpt of a large brochure I worked on, requiring a number of client changes and a escalated deadline.