Abby Hassler

Director of Creative Strategy

United States

I am the Director of Creative Strategy at a strategic communications firm that specializes in advanced energy, technology, and economic development sectors. I am also the Executive Producer of Energizing Tennessee, a podcast that explores the latest news and insights about the advanced energy sector.

I spent the early years of my career as a writer and editor in Knoxville and Boston, freelancing for clients in higher education, healthcare, energy, emerging technology, and entertainment. My primary focus now is using multimedia approaches to advance my clients' missions. I love projects in audio, video, and written storytelling mediums.

Please reach out with any questions to: [email protected].

Portfolio
Apple Podcasts
04/11/2023
‎Energizing Tennessee on Apple Podcasts

Energizing Tennessee, powered by the Tennessee Advanced Energy Business Council and FirstBank, explores the latest news and insights about the advanced energy sector. Join us to hear from advanced energy leaders and experts as they share their thoughts on transportation electrification, workforce de...

Madeforknoxville
Now is our time to celebrate Knoxville's entrepreneurial community

Pictured from left to right at Startup Day 2019: Tom Ballard, PYA; Jim Biggs, KEC; Lynn Youngs, UT Anderson Center; Tom Rogers, UT Research Park; Leah Winter, Winter Innovations; Amy Henry, TVA; Dan Miller, ORNL; Jonathan Sexton, Bandera; Stacey Patterson, University of Tennessee; Maha Krishnamurthy, UT Research Foundation; Grady Vanderhoofven, 3Roots; Derren Burell, Veteran Ventures [...]

Piper Communications
05/03/2021
A diverse career journey shaped me into a strategic storyteller - Piper Communications

I have worn many hats over the years. From working as a Senior Writer at a content marketing agency to pursuing qualitative research as a master's student, my career trajectory hasn't been exactly straightforward. However, one thing that has remained constant over the years has been my passion for crafting a good story.

Knoxville News Sentinel
Transportation electrification can recharge Tennessee's economy | Opinion

Cortney Piper serves as executive director of the Tennessee Advanced Energy Business Council. Tennessee unemployment lingers close to 10% as the COVID-19 pandemic continues to chew through livelihoods across the state. Likewise, millions of Americans are unemployed. The state has an opportunity in this economic downturn, however, to add jobs and make the state a leader in the advanced energy economy for transportation.

University of Tennessee Research Foundation
05/25/2021
UTRF Inventor Spotlight: Dr. Andy Pulte | University of Tennessee Research Foundation

UTIA researcher practices 'slowest performing art,' introducing new varieties of hardy hibiscus. A University of Tennessee researcher and self-described equal opportunity plant lover has spent the better part of the last decade breeding new varieties of hardy hibiscus plants. "Plant breeding is kind of like creative gambling," jokes Andy Pulte, Distinguished Lecturer and Director in...

University of Tennessee Research Foundation
09/28/2020
UTRF Inventor Spotlight: Dr. Jonathan Wall | University of Tennessee Research Foundation

A "team effort" for discovering how to diagnose and treat amyloidosis, a rare protein-folding disorder. Amyloidosis is a rare disorder that occurs when an abnormal amyloid protein deposits in organs and tissues, interfering with their ability to function normally. There are approximately 30 different types of amyloidosis, and the disease can either be systemic or...