United States
Hello, John here.
Born with the gift of gab and trained to put it down on the page, I'm an old-school scribbler with a modern toolkit. A people person and digital storyteller, I'll deliver relevant information, entertain, and turn a fun conversation into a conversion.
I work remotely, but thrive in a collaborative environment where I can bounce ideas off of you, then take them to the moon. I'm current, concise, and love a turn of phrase as much as flipping a convention.
My voice and tone are versatile enough to fit any audience, but my true wheelhouse is working with fun, humorous brands with some self-awareness and backbone--who unabashedly elbow their way into the center of their market space.
Industries happily served include: start-ups and small businesses, e-commerce, SaaS, food/beverage/supplements, sports apparel, real estate, healthcare, CBD, digital marketing strategies, photography, dogs, green energy and eco-conscious living strategies, personal finance, the outdoors, travel, hockey, and more.
Home Care website revamp. I took a cold and clinical website that looked like everyone else's in the space and turned it into a warm, conversational site that spoke directly to those doing research for their loved ones. Less "this is what we do" and more "here's why we're the right company to help you at this difficult time."
I manage the content calendar and write blogs for dental 3D printing brand, SprintRay. This involves conducting research on the market and finding niche topics in the space that might not find a mass audience, but will reach dental practitioners who either already have or are considering adding chairside 3D printing to their practice.
I write the brash, edgy email and SMS content for Last Crumb, a cookie delivery service based in Los Angeles. The cookies are only available to order via SMS and email, so they content needs to deliver every time, and the cookies sell out every single drop.
I provide the bold English brand voice for Swiss hockey and fitness startup, AYCANE, co-founded by one of my hockey heroes, Peter Forsberg. The brand makes revolutionary products that help athletes change their game.
I strategized and created content for a men's beard care brand called Weatherbeard. The brand redesign gave the brand an outdoors focus with a strong masculine voice while the previous site, content, and product branding was rather generic.
The evolution of maps has taken a long and winding road. For thousands of years, humans have documented their surroundings in the form of cave paintings, stone tablets, religious maps, printed maps, and the multi-layered digital maps of modern day.
I write all content for Aspire Tours in Denver, an absolute dream client. From their monthly newsletter and blog to tour descriptions and more, we work together to spread Aspire's message to get people out of their comfort zone to GO ALL OUT!
An article on a neighborhood t-shirt shop that launched a movement to support local breweries during the pandemic.