United Kingdom
Hi! I’m Jo - an experienced, UK-based copywriter and content strategist, specialising in helping established female founders who are done winging it with their content marketing.
By creating a simple, manageable content marketing strategy tailored to your business, I help you be seen as the expert, attract more of the right clients and make more money, without second-guessing yourself or trying to be someone you’re not.
I don't want to show my age, but I launched my writing career in the same year Steve Jobs launched the first iPhone!
During that time, I’ve written and edited all sorts of content - from interviews with key stakeholders in the health and safety industry, to product descriptions for an adult toy website, and everything in between.
As a woman in business myself, I know how hard it is to promote yourself. You know your stuff, you’ve built the business, and now you want to be seen as the expert so you can attract more of the right clients and make more money, without second-guessing yourself or trying to be someone you’re not.
But when you’re not a professional marketer, it can feel like you’re throwing spaghetti at the wall with your content to see what sticks.
How do I help?
Despite what you might think, content marketing isn’t a tick-box exercise. It’s about knowing your audience, understanding the purpose of your content, and being clear about what you want from your audience.
Take a look below at some of the pieces I'm most proud to have created, and get in touch if you'd like me to write for you. It could be added to this collection in the very near future!
When Lacey decided to set up her own business, she hired me to create the content for her website. After chatting to her about her goals and ideas for the business, I did some competitor and tone of voice research, before drafting the copy and optimising the pages with SEO.
Find out how Kind Word can improve your content through expert proofreading, copyediting, or a full rewrite.
I provide therapy and counselling to adults, children and young people from around the UK and overseas too. Book a free call with Christina
Why would you hire someone to review and edit your copy for you? You can do that stuff yourself, right? Whether you're a professional writer or complete novice, good writing doesn't always come easy. You can spend hours and hours writing and rewriting, but sometimes it feels like you just can't get it the way [...]
I conducted interviews and wrote the content for the entire 12-page internal publication for colleagues of Southeastern Railway.
When you're caring for others, it's easy to forget (or run out of time!) to care for yourself. Discover tips and strategies for self-care when you're busy!
Working in the events industry often involves long hours, lots of stress, and a fast-paced environment.
Being a mum and a business owner can be a tough to juggle but both are so rewarding. This blog looks at the challenges you may face and shares tips to help.
I conducted interviews and wrote the content for the entire 12-page internal publication for colleagues of Southeastern Railway.
As a freelance writer, I spend a lot of time working at home on my laptop. But because I don’t have the luxury of my own office, I tend to flit between the kitchen table and bedroom to try and find a comfortable position. That's why I decided it was time to invest in a proper office chair.
5 things I've learnt from being a working mum in the events industry Being a working mum is tough, no matter what industry you work in. But, unlike most jobs, working in the events industry often means travelling away from home a lot of the time.
Self-compassion involves treating yourself with the same kindness, concern and support you would show a good friend in moments of difficulty, failure, or suffering. It's about acknowledging and accepting your imperfections and mistakes without making judgment. After all, it's natural for us to be our own harshest critics.
I revamped Jill's LinkedIn bio to showcase her awesome personality and her fab expertise in the events industry.
Take Your Child to Work Day is happening on April 27, and it is the perfect opportunity to invite the parents of your organization to bring their child(ren) to work for the day.
Your comfort zone - it's a nice place to be, isn't it? That warm and cosy feeling of familiar surroundings and having everything in its rightful place makes it difficult to leave somewhere so comfortable. After all, as humans, we're creatures of comfort. What is a comfort zone?
If you already have a child, are they prepared for the arrival of their little brother or sister?
Reducing burnout across an organization starts by recognizing the symptoms of burnout so you can help those in need.
If you've got a little spring cleaning bug or you're just fed up of the general mess that your family creates we're here to help. Getting your house in order with our kitchen and bathroom hacks Are you trying to get your house in order?
"The only impossible journey is the one you never begin." Tony Robbins Have you made any new year's resolutions? More to the point, have you broken them yet? New year's resolutions have come in for some criticism in recent years. They tend to be thought of as unrealistic goals that you fail by the third [...]
It’s totally normal to feel nervous and even a bit scared, especially if this is your first pregnancy. You simply don’t know what to expect.
January 9 is National Clean Off Your Desk Day, and a great opportunity for employees to start the new year afresh with an organized workspace as well as a calm mindset.
Once the big day is over, there's no need to feel glum. The pressure's off in the kitchen and it can be a time to let your hair down and relax. Nostalgic Buffet Food from the 1990's Boxing Day should be a time for relaxing a little, where you don't need to stress about how many pigs in blankets to cook and what veg everyone likes.
Christmas is the perfect occasion for a games marathon. It's fun, you get to spend quality time together, and the whole family can get involved. Christmas family games If you don't fancy sitting around the table playing a board game or card game like these, there are plenty of other fun games that all the family will love.
Want to put together a Christmas Eve box but have no clue what to put in it, we have the lowdown on some great budget gift box ideas. Christmas Eve Boxes What family traditions do you have at Christmas time? One tradition that has become very popular in recent years is the Christmas Eve box.
Old-fashioned names are making a comeback - think the royal family, your grandparents' names and even the bible. We've got 101 gorgeous girls' names that are back in fashion. Choosing Baby Girl Names Choosing a name for your baby is a big decision.
With the cost-of-living crisis impacting many people's lives across the country right now, it's more important than ever to save money where you can. But did you know, it's possible to spend and save at the same time? Earn while you shop There's no such thing as free money, right?
There was a time when female protagonists were rare in fiction books. Women and girls in children’s storybooks were historically portrayed as damsels in distress or a sidekick hidden in the shadows of their male counterpart, giving the sense that females were secondary to males.
Christmas is a time for coming together and celebrating with family. But for those who have lost a loved one, the festive season can be a difficult time. Remembering those we have lost at Christmas Whether you lost a loved one many years ago or are experiencing your first Christmas without a cherished family member, this time of year is always tough.
Parents can be notoriously hard to buy for, especially when they say they don't want anything. Here's a few ideas for gifts for your parents this year. Gifts for parents can be hard to find Christmas is the perfect time to thank your parents for the help they've given you over the year - whether it be financial support, looking after your kids, or just some DIY help around the house.
Advent calendars don't only have to be boring and samey. Have some fun and create your own with our alternative low cost DIY advent calendar ideas. Not Just Chocolate Advent Calendars Gone are the days when you could only buy a chocolate advent calendar for the Christmas countdown.
Hot food flasks have become very popular for packed lunches, especially during the colder months. We've got 10 ideas for hot lunches plus the 5 best hot food flasks. Warm lunches for winter days Now that summer has definitely bid farewell and the days are colder and shorter, it's nice to have a warm lunch to fill you up.
As we all look to make cutbacks this festive season in light of the cost-of-living crisis, there's a cheap and simple way to make tree decorations that also work as gifts. Cheap and Easy Christmas Tree Decorations You don't need to spend loads on excessive Christmas decorations this year.
Wellbeing is good for business. And that's just one of the many reasons the wellbeing of employees in the workplace should be high on every company's agenda.
Not everyone drinks at Christmas so here is the lowdown on some deliciously festive non-alcoholic drinks that will knock your socks off. Indulgent Drinks for Christmas Christmas is all about indulgence. And for some that means getting tipsy on sherry and Baileys, then falling asleep in front of the telly.
The festive season is a chance to spend some quality time together as a family. The kids have finished school for the year, and you hopefully have some time off work, so it's the perfect opportunity to play some games.
Are you petrified your children are going to work out the truth this year? Find out how to make this easier and keep the magic of Christmas alive! Keeping the Magic of Santa It's every parent's fear at this time of year.
Christmas stockings have been a festive tradition around the world for centuries. They're pictured on millions of Christmas cards each year and are often featured in any film or advert depicting Christmas. Stocking Fillers - Traditional Gifts Every family has their own traditions when it comes to Christmas stockings, too.
Meltdowns. Sometimes you can see them coming, other times they come from nowhere. Sometimes they're easily resolved, and sometimes they're so crazy-ridiculous you can't help but laugh at how exasperating your toddler is. The meltdown that sticks in my head and continues to baffle me even now, happened when my daughter was 3 years old.
The initial whirlwind has eased, your partner may have gone back to work, and now it's just you and baby. But despite having an adorable bundle of joy to keep you company 24/7 (literally) maternity leave can leave you feeling lonelier than ever. As Alanis Morrisette sang...isn't it ironic, don't you think?
Stress. We've probably all encountered it at some point in our lives. And it's highly likely it has been caused by work. Take a look at our top tips on how to manage your stress levels at work and keep your mental health in good shape.
With many women reporting that the menopause had a negative impact on their work, we take a look at why employers need to offer more support to employees who are menopausal and stop it from being such a taboo subject.