Thomas E Doherty

Product Marketing Professional

United States

Welcome to my Portfolio! This is a small sample of the wide range of content that I've produced while working for the best companies in Silicon Valley. Enjoy!

About me:
I work with growth-oriented, mid-to-large sized B2B technology companies that are looking to significantly expand their market presence, launch new products and drive substantial revenue growth.

My clients typically scale rapidly, launch new products, or enter new markets with leading edge technologies such as AI, automation, ML, NLP, etc.. My focus on product marketing management, product launches, content marketing, training and sales enablement, GRC, and more, delivers real results - Guaranteed!

I am also an experienced product manager and a certified scrum product owner.

Please feel free to reach out to me at [email protected].

All my best,
Tom

Portfolio

My Books (So Far)

AI-Related Marketing Content

Medium
01/07/2026
GenAI: The Writer's 'What If' Tool

GenAI: The Writer's 'What If' Tool For decades, number crunchers had a massive advantage. Writers finally have theirs. On October 17, 1979, a piece of software called VisiCalc went on sale for ...

Linkedin
11/12/2025
From AIDA to AI-DA: The New Intelligent 'Funnel to Flywheel' Framework

How AI is the Modern Marketer's Sales-Funnel Superpower For more than a century, marketing frameworks have tried to capture one deceptively simple process: how people make decisions. The earliest and still most enduring of these is AIDA - a model introduced in 1898 by sales pioneer E.

Linkedin
AI Literacy: The New Cultural Imperative

Why every organization needs to make AI literacy a part of its DNA Artificial intelligence doesn't work without human intelligence. Gartner's latest research makes that crystal clear: your organization's AI literacy will make or break its AI investments.

Linkedin
Choosing the Right GenAI Tool for Content Creation: My Take.

Generative AI has gone from futuristic novelty to an everyday must-have productivity tool almost overnight. With so many platforms now available, the real question isn't "Should I use AI?"; it's "Which AI should I use?" Here's a breakdown of some of the leading GenAI options for content creation, an

Linkedin
What are AI Agents and How Can They Help Me?

The October 6th release of OpenAI's AgentKit, and especially its Agent Builder component, represents a major milestone in AI-based technologies. Its impact is such that headlines are screaming "OpenAI just killed half of the AI agent builder startups, without even trying!" There are, however, still

Linkedin
The AI Center of Excellence: Integrating Governance and Hygiene into AI-based Organizational...

Over the years, I've helped facilitate several Centers of Excellence (CoEs); sometimes as a product manager, sometimes as a subject-matter expert, and sometimes as a technical marketing manager bridging product and business. In fact, at one company I created a 179 slide(!) PowerPoint deck that contained every possible CoE permutation for the company's automation software platform.

Linkedin
AI Workslop Is Real: *You* Must Manage It.

Generative AI has officially reached its awkward adolescence. It's no longer a shiny toy reserved for tech enthusiasts, nor a mysterious threat hiding in Silicon Valley labs.

AAi publication ghost-written by Tom Doherty
1/28/2020
The AI/Automation Journey

A blog post to help customers understand Automation Anywhere features and benefits

General Marketing Content

Automation Anywhere publication
02/03/2020
Architecture Advantage eBook

An eBook about AAi's technical architecture for it's automation platform

Workday training created by Tom Doherty
CIO Insights Overview

An enablement deck to train employees on the CIO Insights database product

Microsoft webpage created by Tom Doherty
Azure DataBox webpage

Web page image for MSFT Azure DataBox product

AAi publication written by Tom Doherty
ASLC Playbook

ASLC Playbook for AI and Automation

Automation Anywhere publication written by Tom Doherty
CFO Persona Profile

CFO Persona Profile to help Sales

Sales and Partner Enablement

FinanceOps-Related LinkedIn Posts

Linkedin
AI, AI, AI? Aye Yai Yai!

"Everybody's talking about the weather, but no one's doing anything about it." - Will Rogers, American humorist.

Linkedin
Mind the GAAP!

If you've ever taken a train in the London Underground, or the "Tube" as the locals call it, chances are you've seen the ubiquitous "Mind the Gap" sign. The sign is designed to remind people to be careful as the Tube can be a pretty dangerous place.

Linkedin
Automation: Keep Rev Rec from becoming a "Rev Wreck"

What is revenue recognition and why is it important? Making a sale and earning cash is very exciting, especially for a new business. But, let's pump the brakes for a sec before you record that money - has your business actually earned the revenue?

Linkedin
Cash is Elvis.

Note: This is not a post about Johnny Cash impersonating Elvis. He's too cool for that.

Linkedin
Recurring Revenue: The New Cash Cow.

A CFO's guide to addressing five obstacles with Recurring Revenue (hint: it's not just for CFOs) In the "old days" we used to use the term cash cow for a sale, usually a large sale but not always, that produced an ongoing cash stream for the company.

Linkedin
AI + Automate: Bills! Bills!

You've read my previous blogs on automating your accounting and finance systems and you've no doubt digitally transformed your entire back-office as a result. 😊 But, just in case you needed more proof on the benefits of automation and AI, here's the next installment in my digital transformation ser

Linkedin
AI and the Future of Finance: Empowering Executives to Drive Transformation

Introduction The financial industry is on the cusp of a massive transformation, driven by artificial intelligence (AI) and process automation. Once futuristic concepts, these technologies are now central to operational efficiency, risk management, and customer engagement across financial institution

Linkedin
Automate: The Dreaded Month-End Close

I often think of what novelist F. Scott Fitzgerald said decades ago: "The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function.

Linkedin
Finding Alternative Funding for Your Startup

I've worked with over a hundred startups, nine of which have become unicorns, and I know that funding is a critical factor in their success - or lack thereof. In my LinkedIn post Cash is Elvis I describe the importance of positive cash flow for startups.

Linkedin
A CFO's Guide to Automation - That Anyone Can Use

How to use automation and AI to cut costs, not corners Automation is a huge need in accounting and finance, especially for growing companies. Companies that automate their back-office processes and systems are reducing overhead, cutting costs, and freeing up finance teams to tackle more strategic pr

Linkedin
What's on Your Bucket List?

How to have kickass life adventures - and even get your employer to pay! Most of us were first introduced to the term "bucket list" from the 2007 movie of the same name, "The Bucket List", which starred Morgan Freeman and Jack Nicholson.

Linkedin
The "OpEx is better than CapEx" Myth

I just read yet another 'white paper' (read: advertisement) touting the massive advantages of an OpEx-centric approach to datacenter services. The message is that you are foolish if you actually buy IT infrastructure rather than rent it.

Linkedin
Automate: IPO or PE Funding Success in Five Key Steps

Prepare Your Business for New Funding, Whether IPO or Private Equity (Bonus: a handy checklist inside) In spite of the news about Silicon Valley Bank and similar institutions, there's still funding out there. Getting it might just take a bit more due diligence on your part.

Linkedin
Is QuickBooks Holding You Back?

I work with a lot of startups, often in the emerging tech marketspace. For smaller companies, whose financial transactions are anywhere from, say, $100K per year to roughly a couple million dollars or so, I recommend QuickBooks, specifically QuickBooks Online.

Linkedin
Accountants - possibly yours - are making mistakes.

Research Report: Half of accountants are making several mistakes every month. What is happening? According to a recent study by Gartner, nearly three out of five accountants (59%) make several errors every month.

Linkedin
Expense Management vs Spend Management

A simple explanation and comparison from a person who lives and breathes accounting and back-office software. While expense management is a relative newcomer to the productivity app software world, spend management is yet even newer.

Linkedin
Leap Day is almost here. Does it matter for your financials?

What does it mean, from a financial perspective, to have 29 days in February instead of 28? A recent Wall Street Journal article provided some interesting insights into this unique calendar phenomenon. I've summarized those in this post, including my favorite recommendation: do nothing.

Linkedin - Ghost-written article for The FinOps Advisor
07/08/2025
The New-Collar Worker: A Win/Win Way to Beat Today's Skills Gap Problem

There's a huge, capable, and diverse talent pool out there that companies aren't paying nearly enough attention to: workers without college degrees. It's time for a skills-first approach to hiring and people management.

Marketing Videos and Podcasts

Spotify: AI Marketing & Storytelling
The Frat Boy, the Nerd, and the Nun

Podcast · Thomas Doherty · AI Marketing & Storytelling explores how artificial intelligence is changing the way we create, position, launch, and communicate ideas. Hosted by Tom Doherty, the show looks at marketing through the lens of narrative, strategy, and real-world execution, with conversations on content, product marketing, go-to-market thinking, and the human craft that still matters when machines can do so much.

YouTube
01/27/2025
MSFT and AAI partner video storyboard mockup 5 14

Using PowerPoint and lots of animations, I was able to best mock up how I wanted the video to present, which greatly helped the video designer create the video in a quick and accurate way.

Program Management/CSPO

Professional Growth Content

Linkedin
Be So Good They Can't Ignore You

A Book Review about Rethinking Passion, Mastery, & The Future of Work For decades, we've been told to "follow our passion." The advice appears in graduation speeches, self-help books, and countless interviews with successful people.

Accolades

Microsoft D365 CX Product Marketing Team
06/30/2025
Accolades from Microsoft

A thank you card from my friends at Microsoft for a job well done.