E-scooters have steadily been taking over our streets all over the world. With But with any new technology, there is always room for improvement. In the case of e-scooters, the area of 90 million e-scooter (shared) rides reported in 2019, it has already proven itself as a solid addition to the ever-growing alternative transportation industry.
Customers have the upper hand in today's online market. Contrarily to traditional mass market with which the brands reach out to the customer, in online marketing, it is sometimes the user reaching out to the brand through search engines.
Service gap occurs when the customer expectations are not met at some point of the customer journey. It can come from a mismatch between customer or management perception and what customers expect from the product or service. It does not always mean that the product is faulty or the service is bad, as service gap analysis is completely based on customer expectations.
Research the market, find your suppliers, build your website. Launching an e-commerce can be thought to be easy and you could actually set it all up from the comfort of your home. However, not all e-commerces will be the next Amazon or Zalando.
Customer journey, touchpoints, omnichannel approach... If you have tried digging a little bit into customer based strategies, there is a high chance that you have encountered those terms and might not know where to start or how to differentiate them.
The many reasons travelers should consider biking as a way of exploring destinations
Technology What is the future of wearable technology on site? Wearable technology is set to enhance strength, safety, productivity, communication and vision on site says Sonia Mokdad marketing executive at Geniebelt, a construction project management app developer. In an age of constant technological innovation, new gadgets that make our lives easier are released on a regular basis.
The first things that come to mind when thinking of music festivals might not be sustainability or waste reduction. Festival season kicked off a month ago and
Que l'on soit au bureau, à l'école ou chez soi, il est parfois difficile de trouver la méthode parfaite pour se concentr...
On entend souvent que la mondialisation élimine les frontières et uniformise la culture et les modes de vie. Cependant i...